1. What rhetorical device is most commonly used throughout “Ketchup Conundrum” and “Something Borrowed?” How is this device used effectively by Gladwell? In other words, what does it add to the essay as a whole?
For “Ketchup Conundrum” I think that Gladwell mostly focuses on logos. More of logical facts are presented to the readers to show his research in the field of mustard and ketchup. Logos means persuading by the use of reasoning. It is used by Gladwell. Gladwell uses it to show the clarity of his claim, the logic of its reasons, and the effectiveness of its supporting evidence. Gladwell uses it in terms of induction and deduction. In “Something Borrowed” Gladwell uses two main ways or rhetorical appeals to convince his audience. First, he uses Logos to give logical facts about the copyright laws and his true opinion about them. The opinion could be classified to be Ethos because he was talking about an area of his expertise. In ethos, which means credibility, Gladwell covers his ideas so he can express his feelings towards the central problems of argumentation is the text to leave an impression to the reader that he is someone worth listening to. In other words he made himself stand on such a position in the authority on the subject of the paper that the audience will believe that he is someone who is likable and worthy of respect.
2. How does Gladwell develop exigency and purpose throughout these two texts? Explain how this relates to the essay as a whole.
Exigency is a noun rarely used in literature that means a situation, possibly unexpected, that requires immediate attention or action. In literal it means “emergency.” Gladwell develops exigency in both the “Ketchup Conundrum” and “Something Borrowed.” Gladwell through his thoughts expresses his purpose to write in the first place, a sense of urgency, a problem that requires attention right now, a need that must be met, a concept that must be understood before the audience can move to a next step. Gladwell writes for many reasons. He gives facts or true information about the theme and overall understanding of his research. I think throughout his two texts he definitely writes to entertain and inform his readers. Not most of the time, but just casually sometimes his purpose is to persuade or convince. When trying to inform Gladwell’s goal is to enlighten the reader with topics that are usually real or contain facts. But, the facts he states are used to teach not to persuade. While persuading, Gladwell’s major goal is to persuade the reader to agree with the his opinion. Even though he shares his opinion, he may provide facts or examples to support the opinion.
3. In Foster’s How to Read Literature Like a Professor, he explains that there is no such thing as an original work of literature; there is only one story of humanity. Similarly, Gladwell states, “if I were to plow through the body of English literature I would find the path littered with crimes of evil and crimes of illness”...