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Sensis. A Communication System Investigation Essay

1789 words - 7 pages

'Sensis good enough to rival Google, Yahoo'Sydney Morning HeraldJuly 12, 2004Sensis.com.au is an internet search engine that allows users to find information on the web and also access information within the normally confined boundaries of other websites including; www.yellowpages.com.au and www.citysearch.com.au.Sensis can offer this exclusive information because it is a subsidiary of Telstra, who owns, among others, the Yellowpages, the Whitepages, citysearch.com.au and whereis.com. Where other search engines such as Google or Yahoo do not have access to the massive database of the Yellow pages, Sensis can offer a very local and specific search for its users.The existence of Sensis also offers a further incentive for businesses to advertise in the Yellow pages as it allows another avenue on which customers can find information about their business. This, along with a traditional search engine strategy of having businesses pay for their websites to appear higher in searches gave Telstra a financial incentive to create a search engine that, with it's local advantage, may be "good enough to rival Google, Yahoo". Investigate the way the service is provided through the communication system. Compare this to the way the service used to be delivered.Sensis offers its users three main advantages over its competitors, who are mainly global search engines that are supported by paid advertisements. Sensis is similar to Google and Yahoo in that it offers a search of the global internet and, like Sensis, these search engines offer an Advanced search which allows users to narrow down their search by selecting options such as: A specific language the website must be in A specific file format Indicating a source or specific URL Adding various 'search terms' such as: with the exact phrase or: with all the words.The first advantage Sensis has over its competitors is that it offers an extremely local search option. On the Sensis website there is an "In this location" option that allows users to choose which state, city or even town they would like to get information from. Sensis Search General Manager Greg Ellis offers: "Our search engine will blend proprietary local information with Australian web content and the global internet." (The Australian May 2004)The second advantage of Sensis must therefore be its access to "proprietary local information". This allows users to search for much more specific information and it also offers a more comprehensive search result. Improving on the services offered by Yahoo and Google, at the Sensis results page, there is often access to a map of the area in which the found business is located (Offered by www.whereis.com) and also links to the companies details (At www.yellowpages.com.au).For example when searching for Reece Plumbing supplies in Sunbury, Sensis offers the following information: Link to Yellowpages.com * Link to map at Whereis.comFigure 1.1: Sensis...

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