Kapsean Company offers training services in human resource management since the time it was established as a company in London. This company has plans of venturing into new markets, beyond the borders of London into the service training industry in the city of Poole, southwest England. Poole is a tourist resort city that attracts visitors from all over the world who come to view its large natural harbors, its historic lighthouse arts center, and its marvelous blue flag beaches. This city’s port is among the busiest in this English country with cross-channel freight and passenger ferry services, making it a hub for a large number of employees. Most of these employees are in the service sector which accounts for seventy eight percent of the workforce in this region. This large presence of employees cannot thrive if excellent human resource management strategies are not put in place. This paper develops a service distribution system for promoting Kapsean’s human resource management training services in this city.
Keywords: training, channels, marketing
Service Distribution System for Kapsean Company
Kapsean Company has been offering training services in human resource management ever since it was formed in London. Expansion plans have seen this company venturing into new markets in the southwest of England, and specifically the tourist resort city of Poole. The distribution system this company shall employ involves the use of effective and well organized distribution channels. This paper develops a distribution system for Kapsean Company.
Distribution Channels Overview
A distribution channel is a pathway through which goods or services flow in a given direction from the supply or distributor to the final consumer, and the payments generated flow in the opposite direction, from the consumer to the supplier (Bose, 2010, p. 184). The distribution channels can either be distributor based, where the distributor sells directly to retailers through direct marketing or broker based where intermediaries are involved. the distributor can as well use a direct distribution means where he sells directly to the final consumers.
The distribution channels used can either be direct, indirect, or Multi-channel distribution methods (Longenecker, 2008, p. 207).The indirect distribution channel level involves the use of other agents and intermediaries to reach the final consumer. Methods involved in the indirect approach include the use of the single party selling system and the multiparty selling systems. In both the single party and the multi party systems retailers are used as intermediaries through whom the products can reach the final consumer.
In the direct distribution channel the marketer or producer reaches the target consumer directly without using any help of an intermediary. This distribution channel means is small and allows no other party to take ownership of the products being distributed. This channel also...