Service Study On Alternative Delivery Channel And Internet Banking

8412 words - 34 pages

CHAPTER ONEINTRODUCTION1.1 Background of the StudyIn today's world, education is the imperative tool for understand the real world and apply knowledge for betterment of the society as well as in Business Sector. From the education session the theoretical knowledge is obtained from various courses throughout the programs, which is only the half way of the subject matter. Practical knowledge has no alternative. The perfect coordination between theory and practice is of paramount importance in the context of modern MBA Graduates to get twelve (12) weeks practical experience, which is known as "Internship Program". That program is taken when the student is at the leg of his/her MBA Degree. Internship is a step towards fulfilling this commitment by giving students an opportunity to get ready for the real world before they enter their practical life. Involvement of the banking sector in different financial events is increasing day by day. At the same time the financial arena is becoming faster, customer focused and its involvement got unavoidable in our everyday life. Now a day, it has become essential for every person to have some ideas on the economics and mostly on banking procedure. For the internship program, each student is attached with an organization. My internship placement was at Alternative Delivery Channels of Prime Bank Limited.1.2 Rationale of the StudyThe rationale of this study is to project the feasibility of the products and services in the form of ATM cards to optimize the customer satisfaction level by Prime Bank Limited. The study focuses on the Automated Teller Machine (ATM) services provided by banks in Bangladesh. So, it will help us to find a preview of the related matter in context of our country. It will help the management to gain more knowledge about the latent demand and the level of requirement from the ATM card and will help them to redefine their strategies to satisfy the customers. It will also help them to analyze more. After conducting the study the employees will be more motivated to adopt new ways of approaching the customers. This study will not only help the management of Prime Bank, but also the stakeholders on a whole. Different financial institutions can be motivated to take an essence of this study in order to improve their different features of ATM card and ways of improving their customer service. In that way the market will be more competitive and ultimately the society at large will be benefited. People may come to know about the different advantages of having ATM card, which will increase the trust and the volume of profit of the bank as well and boost up the economy of the country.1.3 Objectives of the StudyToday's world is very much service oriented in every sector. Those who are giving much more services than others are giving; he will be well ahead of competition because of getting better competitive advantages rather than other competitors. Commercial banking is considered as a service industry. In...

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