Sex Sells: The Art Of Advertising

977 words - 4 pages

It is an expression that everyone knows and has heard countless times—sex sells—and the fact of the matter is, in our society it does. Unfortunately for women in this country, as well as around the world, many of the sexy images we see in magazines and on television are negative portrayals of women—women as vulnerable, women as submissive, and women as simply sex objects for men to play with. A nation that defines women in this way does not truly view females as equals to males, and as women’s self-esteem lowers from the images we see in advertisements, it makes it harder and harder to gain the confidence to fight back and insist for equality.Women’s bodies have been used for years in advertising to market items. As the years have progressed, the use has been more and more demeaning and in recent years, bordered almost on the pornographic. Amazingly, this sells not only to men, but also quite well to women. How it works for men is quite simple to puzzle out; Men associate the item with the sexy female that they see and they purchase the item because they like the woman, not because they care about the item. Women are also convinced to purchase items they don’t really need or want because of this type of advertising. The reason for this is somewhat more complex than simply liking the look of the women being displayed. These ads give women unrealistic ideas about the way their bodies should look. Then advertisers imply that by purchasing their products can “correct practically any defect, real or imagined” (Jacobsen). To further aggravate the situation, the feminine magazines that young girls flock to in hordes don’t help the situation. Instead of informing young women that this kind of advertising is wrong, they are full of it from beginning to end.Of course, advertising has not been the first to display women as ornaments, but “advertising has joined forces with sexism to make images of the beauty ideal more pervasive, and more unattainable, than ever before” (Jacobsen). It is distressing when I hear my fifteen-year-old, one-hundred pound sister complain that she is fat because she is wearing a size three, instead of a double zero like all the models in her magazine. It also quite upsetting that when I casually asked my close female friends if they would rather be known as pretty, smart, nice, or funny and all but one of them told me that they would want to be called pretty above everything else. Why do most females consider beauty to be the most important aspect of their lives?Women who are exposed to sexist advertising tend to feel that their bodies are larger and to believe that their ideal body size is smaller than it actually should be, whereas women exposed to non-sexist advertising are not nearly as likely to feel this way about their bodies...

Find Another Essay On Sex Sells: The Art of Advertising

It is a way to provide the reader with information on how sex sells in the media.

758 words - 3 pages Advertisement is thought to be the foundation and economic lifeblood of the mass media, and the primary purpose of the mass media is to sell audiences to advertisers. The 130 billion advertising industry is a powerful educational force not only in the United States. For example, the average American is exposed to over 1500 ads a day and will spend 1 1/2 years of his or her life watching TV-commercials. Ads sell a great deal more than products

Explain how the Levi ad. of your choice sells it's product

1342 words - 5 pages " and whisks her off into the sunset. The effect of this is that the audience relates to the characters because the storyline is familiar to them. This sells the product to men because they want to be the man who all the girls fall for; they want that sex appeal. Therefore, they buy the jeans. This sells the product to women because they realise how good the Levi jeans look on the men, and so they hope for the same effect on them if they purchase

The Effects of Advertising

1050 words - 4 pages adverts’ but in recent years, companies such as DOE have begun creating shocking ads to show the real ending- not a happy one. A wide range of techniques are used in the art of advertising. Colour immediately attracts attention. Although red, popular as it is and yellow, bright and eye catching are the two most commonly used colours in advertising, the simplicity of black or white can just as easily gain the viewer’s

The Evolution of Advertising

1078 words - 4 pages hand or a brass knuckle for example, there also exists a bag which has an image of a pair of legs which, when you walk simulate your legs. Another example is origami with the name of the product on it and art on escalators simulating a rollercoaster, there are even ads on buses. All of these crazy, creative ideas have the sole purpose of advertising their products or services. In conclusion, advertising has changed a lot over the years and even

The Techniques of Advertising

703 words - 3 pages The Techniques of Advertising Advertising There are obviously a lot of techniques used for adverting such as getting the attention of the reader or viewer. Advertising has been used for decades; however different techniques are slowly being introduced. As example of this would be that in the 60's, companies had a low budget to advertise, whereas now a days they have multi-million pound budgets to advertise their

The Popularity of Advertising

2183 words - 9 pages The Popularity of Advertising Advertising is increasing so quickly that it has become unavoidable. Where-ever you go, you can find advertising. For example, it can be found on Trains, Buses, Buildings, Newspapers, Television and even on the side of Football pitches. Advertising also uses a lot of methods, such as Celebrity endorsement, Exotic places, Humour, Catchy slogans and Sex. Advertising has to be strictly

The Nature of Advertising

2204 words - 9 pages because it generates jobs, raises awareness for social causes, and leaves us to make a final informative and valued choice. A a multi-billion dollar enterprise and engine for economic growth, advertising drives the economy by generating high income for businesses and creating more job opportunities for 18.2 million of the 126.7 million careers across America (WFA, 2008). The key factor in a free market economy is that adverts produce demand in people

The Techniques of Advertising

1425 words - 6 pages The Techniques of Advertising Advertisings are created to make us buy things. All the companies want to sell their products, because they want to make profit. When a company knows that a product that it manufactures is not very good they do not share that with their customers. On the contrary, they make a very impressive advertising for the product, because all they want is to sell it. Everyone knows that advertising a product is not really

The Art of Art Theft

664 words - 3 pages Infamy is defined as the state of being well known or famous for a serious criminal act. It is commonly used to describe deeds that, while considered wrong, are often glorified by media, folklore, and the news. The words used to describe a work of art and the way the art is stolen is almost identical. Which brings up the question: can an art heist be considered a work of art in itself? In Edward Dolnick’s book, The Rescue Artist, barely anyone

Sex- Prostitution and The Value of Sex

1921 words - 8 pages Elizabeth Anderson makes a claim that “The attempt to sell gift value on the market makes a mockery of those values.”(Anderson 188) Anderson uses this claim to object commoditized sex (prostitution). There are two premises that Anderson uses to support her claim. The first premise being the gift value of sex cannot be realized in commercial terms and the second premise being that the gift value of sex is more significant that the use value of

The Evolution of Sex

2336 words - 9 pages The Evolution of Sex Take the 1960s notion of free love, combine with today's sexually active teenagers who expect no emotional commitment, and you have the modern definition for “hook up.” The term evolved just as many ideas about sex have in this last century. Hooking up is no longer just kissing, it involves oral sex and also intercourse, it is all about the casual sex. The practice of casual sex is more popular among American

Similar Essays

Advertising: Sex Sells Essay

1485 words - 6 pages Advertising is a billion dollar market with a sole purpose to persuade the consumer to purchase some type of product or service. Companies use many different methods to convince the public to spend money on their products with most of their advertising focused around the idea of “sex sells”. This idea promotes a hunger in the consumer for gaining personal pleasure or acceptance of sexuality by the eye catching effects of publicly baring flesh

Sex Sells: Sexuality In Advertising. Essay

980 words - 4 pages great, sensual way to relax, and I don't need to point out why men might be interested in the ad. Why use such a blatant, ridiculously overt attempt to meld good hair with good sex? Maybeif it's so over the top that it's beyond the scope of reality, suddenly it becomes humorous instead of offensive. When was the last time someone's split ends got in the way of their sexual attractiveness? However, this woman REALLY enjoyed that soap, leading us to

Girls, Sex, And The Art Of Using Axe

1837 words - 7 pages boyfriend. It could almost be perceived that he is sick of the relationship but he’s okay with everything he goes through because he receives a reward for it. Through the use of sex and girls, Axe sells the idea that they can help any 18-24 year old male with his female problems with the use of Axe. As said in an article about Axe Shower Gel Ads, Emma Gray states, “According to the ads, a quick rinse with one of the gels will enable any man able to

Negative Effects Of Sex In Advertising

1557 words - 7 pages celebrity because you are driving a certain brand of vehicle. So how can these advertisers differentiate themselves from the other commercials that you see everyday? They simply use sex. Sex in advertising can be defined as the use of any type of sexual imagery to draw the interest of the consumer to buying a particular product or service. The use of sex in advertising as mentioned earlier is said to have boasted a lot company’s revenues, but it also