In the article “Little Girls or Little Woman? The Disney Princess Effect”, written by Stephanie Hanes, Hanes explores the effects and causes of girls being exposed to sexual material at alarmingly younger ages. To begin, Hanes explains how the Disney princess phenomenon, has fostered a mind set in young woman that they should act a certain way, in order to achieve the only goal that seemingly matters: to catch prince charming. Additionally, Hanes explores how young girls are increasingly being exposed to sexualized marketing techniques through popular forms of media, and the toll it is taking on self-image and developing leadership qualities. Hanes argues that by allowing companies to utilize sexual marketing techniques in an effort to increase sales, the phenomenon of “age compression”, has caused young girls to begin displaying behavioral patterns of what used to be much older youths and policing one another on what is considered girly enough, all the while reinforcing primeval gender roles. Alternatively, Hanes discusses the measures being taken both by parents, state legislation, and educational groups on how to combat this increasingly worrisome phenomenon through tactics such as limiting media consumption in younger girls and creating programs that center on encouraging role models that bring more to the table, than their impressive chest size. To conclude, Hanes states that as younger girls are being exposed to sexualized media and targeted marketing, their developing leadership skills and scholastic performance are being negatively impacted by what it means to “act like a girl”, begging the question: Are the Disney princesses really as harmless as they seem?
This article goes in tandem with lesson on how magazines are marketed towards certain audiences that we discussed in groups during class. It is logical to assume, that if a young impressionable girl sees a model on television, modeling certain clothes or stating that the girl needs this item in order to “be like all the other girls”, that girl...