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Shell Pakistan Essay

4523 words - 18 pages

Strategic Management............................................................................................................SHELLDEDICATION 4 ACKNOWLEDGEMENT 5 Synopsis of Development and Growth of Shell Pakistan 6 Shell Pakistan's History 6 Vision 6 Values 6 Main objectives 6 Products and services 7 FINANCIAL ANALYSIS 8 Ratio Analysis 8 Short Term Debt Paying Ability 8 Profitability Ratios 15 Ratios for Investors 18 Long Term Debt Paying Ability 19 Overall Financial Performance 21 PESTEL ANALYSIS 22 Political Factors 22 Economic Factors 22 Social Factors 23 Technological Factors 23 Ecological Factors 23 Legal Factors 23 SWOT ANALYSIS 24 Strengths 24 Weaknesses 24 Opportunities 25 Threats 25 REFERENCES 26 Synopsis of Development and Growth of Shell PakistanShell Pakistan's HistoryThe Shell brand name enjoys a 100-year history in the subcontinent region, dating back to 1899 when Asiatic Petroleum, the far eastern marketing arm of two companies: Shell Transport Company and Royal Dutch Petroleum Company began importing kerosene oil from Azerbaijan into the subcontinent.The documented history of Royal Dutch Shell plc in Indo_Pakistan subcontinent dates back to 1903 when partnership was struck between The Shell Transport & Trading Company and the Royal Dutch Petroleum Company to supply petroleum to Asia.In 1928, to enhance their distribution capabilities, the marketing interest of Royal Dutch Shell plc and the Burmah Oil Company Limited in India were merged and Burmah Shell Oil Storage & Distribution Company of India was born. After the independence of Pakistan in 1947, the name was changed to the Burmah Shell Oil Distribution Company of Pakistan. In 1970, when 51% of the shareholding was transferred to Pakistani investors, the name of changed to Pakistan Burmah Shell (PBS) Limited.The Shell and the Burmah Groups retained the remaining 49% in equal proportions. In February of 1993, as economic liberalization began to take root and the Burmah divested from PBS, Shell Petroleum stepped into raise its stake to 51%. The years 2001-2 have seen the Shell Petroleum Company successively increasing its share, with the Group now having a 76% stake in Shell Pakistan Ltd (SPL). [1]Vision"To be a top performer of first choice" [2]ValuesShell Pakistan Ltd. employees share a set of core values - honesty, integrity and respect for people. They firmly believe in the fundamental importance of trust, openness, teamwork and professionalism, and pride in what they do.Main objectivesAre to engage efficiently, responsibly and profitably in oil, gas, chemicals and other selected businessesTo participate in the search for and development of other sources of energy to meet evolving customer needs and the world's growing demand for energy. [3] Products and servicesThe categories of Products and services offered by shell...

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