Sherman Computer Repair New Direction Essay

2520 words - 10 pages

Sherman Computer Repair New DirectionMMPBL 550Sherman Computer Repair New DirectionSherman Computer Repair (Sherman) is a computer repair company seeking to expand their computer repair business to computer assembly by looking at the opportunity for creativity and innovation in order to reach this goal, (University of Phoenix, 2010). "Innovation is the process by which organizations use their resources and competences to develop new or improved goods and services or to develop new production and operating systems so that they can better respond to the needs of their customers" (Jones, 2004, p. 403). Innovation brings about change and is important for Sherman for expansion. Management must evaluate and develop an organizational restructuring plan so new technologies can introduced as the company expands into computer assembly. "Organizing for innovation continues to be a challenge for many companies. It is not enough to craft a strategy or to build innovation processes; you need to build and embed innovation into the overall organization," (Davila, Epstein & Shelton, 2006, p. 87). This new plan will help with their new strategies, and how to handle the new workforce that will be needed. New technology should be included their business model when the company begins restructuring. It should also include new processes and procedures, while focusing on their strengths and weaknesses because it will help them determine what should be changed. This paper will show Sherman's organizational design and an evaluation of the weaknesses and strengths of the company's external environment.Sherman Computer Repair Organizational DesignOrganizational design, culture, structure, and change are all interrelated. Using organizational theory, Sherman will be able to look at their culture and structure and address any issues. The process of organizational design can be used to make any necessary adjustments to help them in achieving their goals. Currently, based on the scenario, Sherman three locations, each having a manager, receptionist, 3 computer repair technicians. Additional, Sherman employs 12 technicians for mobile home repair service, (University of Phoenix, 2010). Since the company is small, geographically centralized, and provides few goods and services, it appears they operate using a functional organizational structure, which uses a hierarchy-based structure. According to Jones, (2004, p. 160), functional structure is "a design that groups people on the basis of their common skills and expertise or because they use the same resources. An organization groups tasks into functions to increase the effectiveness with which it achieves its principal goal." Functional design reduces duplication of activities and encourages technical expertise, so it has barriers which can hinder implementation of new technologies. These...

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