Sholdice Hospital Essay

1574 words - 6 pages

The Shouldice Hospital LimitedQ1) How successful was the Shouldice hospital and how do you account for its performance?Ans ) The success of a hospital which basically is a part of the service industry can be done in 2 ways -The financial perspectiveThe service perspectiveFinancial analysis :Total marketNos of operations in US = 600000 ( in 1979 assuming it is the same in 1983)Nos of operations in Shouldice = 6850 (in 1982)Market share = 1.14%(assuming that the market size remains the same)Price charged per customer on average (assuming similar price for primaries and recurrence)Accommodation = $ 111 * 4 (4 days)= $ 444Surgery cost = $ 450Assistant surgeon = $ 60(assuming every operation uses an assistant surgeon)Anesthetic = $ 75(assume we are using an anesthetic in every operation )Transport costs = $ 400(average of $ 200 to $ 600)Total expenses for the customer = $ 1429Total revenue of the hospital = $ 1029* 6850= $ 70,48,650Cost incurred by the hospital:Salaries of the surgeon = $ 50000* 12= $ 600,000Bonus = $ 500,000Assistant surgeon = $ 30.6* 6850= $ 209610Anesthetist = $ 300 * 261(working days in an year)= $ 78300Food expenses = $ 1.1 * 400 * 261= $ 114840Total expenditure = $ 24,27,750Gross operating margin = $ 46,20,900(This is excluding the other expenses which are not given in the case and also it considers only the variable costs and not the fixed costs of the building and the operation theater )As we can see , the gross operating margin is substantial and hence the hospital is very successful in terms of the moneyNow the other parameter that can be considered here is TIMEFactor Shouldice hospital OthersOperation time 4 days 5-8 daysResting time Light 1 week 2 weeksHeavy 4 weeks 8 weeksTotal Light 11 days 19 daysHeavy 32 days 64 daysThe service analysis :The hospital can be classified as a people based pure service requiring the client's presence . The performance can be measured in terms of the seven P's:Price : The price of the operation is only around $ 1429 at max when compared to $ 2000 to $ 4000 charged by othersProduct : The complete process of the operation including the diagonosis, evaluation treatment process, recovery schedule etc was very innovative and effective when compared to the competitors.Place : It was basically a localized service . 42% were from the US and about 2% where from others .Promotion : The hospital does not have any extensive promotion policy . It is popular only by word of mouth . In spite of that it has a huge back log schedule to cater to .People : There can be three classifications hereInternal:Selection : On the basis of experience ,education personal habits and interests and recommendations .Training : Procedure of treating hermia is shown during training period.Work habits: Nurses spend large amount of time in counseling the patients.Turnover : there is no firing and employee friendly procedures see to it that there is very low turnover.External:Well planned time schedule from the time the patient...

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