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Should There Be Restrictions Put On Modern Advertising Methods?

975 words - 4 pages

Information technology has changed our life enormously. It creates fast and flexible means of communication and one of the best ways to get in touch with the audience is through advertisements. Everywhere you turn there is some form of advertising taking place. Companies spend outrageous amounts to get the attention of the viewer and hold it long enough to increase interest in their products. If one product is more appealing, advertisers work on launching a bigger and better campaign to make their goods appear to be better. A technique that has been used in lots of recent adverts is called autosuggestion. This is when an advert encourages the viewer to use insight and form an impression. However, the advert then often surprises the viewer by showing the impression to be wrong. Therefore, we should consider whether restrictions should be put on modern advertising methods.One of the main arguments for advertising products without any restrictions is that advertisements inform the consumer about the various goods on the market, which leads to a better choice. At the same time we are not forced to buy products that we see on TV or billboards and it depends on our personality how we perceive advertisements. Moreover, advertising may lead to increased sales, which results in mass production and therefore cheaper prices. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. If we now put certain restrictions on modern advertising methods it will affect the pockets of ordinary consumers. That is mostly because traditional methods of advertising products may not be successful as all the goods would seem similar and many companies might reduce the expenses designed for advertisements. This fact will then result in paying much more for our daily paper and not enjoying so many broadcast programmes. Different methods of advertising lead to greater competition and therefore better quality and lower prices. We should think about these benefits next time we are taking part in sporting events or artistic performances which would not be held without sponsorship from companies who advertise their products. If your favourite stadium was closed due to lack of funding, would you still agree that restrictions should be put on modern advertising methods?On the other hand, adverts are designed to be persuasive so that people buy the product. To achieve it various methods of advertising are used. Just some of them are humour, jingles, celebrities and catchy tunes, however, one of the strongest method that advertisers have used seems to be sex appeal. Everyone or almost everyone is attracted to the idea of sexy people. It often happens, however, that sex appeal used has nothing to do with the product itself. Imagine an advert using the idea of sex to promote the product. The picture shows...

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