Sigmund Freud In The Century Of The Self Documentary By Adam Curtis

1944 words - 8 pages

False consciousness refers to the manner in which material, political and recognized practices in entrepreneurial culture deceive the public. False consciousness is resulting from the Marxist belief which recognizes a state of mind of a person or an assembly of individuals who don’t comprehend their class interests. A number of people who are academically affiliated with the Marxist practice trace the notions’ foundation to a philosophy initially established by Marx, well-known as commodity fetishism. Commodity fetishism is the notion that societies place a worth on merchandises separately from those they intrinsically have. For instance, a diamond, as soon as it grew into a commodity, is ...view middle of the document...

The BBC documentary shows exactly how various psychological ideas advanced by Sigmund Freud were used by his nephew, Edward Bernays, to influence the unconsciousness of the crowds.
By connecting mass produced merchandises to the unconscious desires of the community, Barnays learnt that people could be persuaded to want things they did not need. Bernays investigated and applied methods of mass-consumer influence, by means of any way to attain the profit objective of companies and his desires. It was Bernays who established the first public relations firm and devised the term "engineering consent". It refers to the how our notions about human nature have transformed and how the expansion of psychology has permitted social associations to practice these concepts and to exercise further influence over the general public. Barnays was also sure that the concept of venerating consumer merchandise would prove beneficial if used in government schemes for the support and governing of the multitude. He recommended using reversed psychology to set free the illogical being of the individual, and by pleasing their irrational innermost wishes, individuals may perhaps be made content and passive. By businesses creating huge quantities of consumer-goods, the behavior of their consumers came to be primeval and instinctive. Barnays had accomplished the demonstrative effects between merchandises and individuals and consumer influence.

A German theologian Friedrich Schleiermacher advanced a theory which a future philosopher, Wilhelm Dilthy, called the Hermeneutic circle. The theory involved the impression that in order to comprehend the entirety of a text, one needs to know all of the fundamental parts. To acceptably construe each of the integral parts one has to be conscious of the denotation of the whole. Martin Heidegger moved the idea of the hermeneutic circle to that of an unrestricted discussion among each new reader and the account of elucidation about the text. Contemporary notions split the construal of texts into "hermeneutics of belief", that approaches text as holding certainties to be illumined and "hermeneutics of suspicion". Sigmund Freud , Karl Marx and Nietzsche viewed the text to expose its mythologies and incongruities.
The "science" of hermeneutics — "the art of rightly understanding the speech, chiefly in written form, of another" (Schleiermacher, 1977). “Hermeneutic of suspicion” is relevant in relation to the Century of the self’ documentary. Essentially a “hermeneutic” is an explanatory key, a mode of seeing and comprehending the world. A lot of individuals are apprehensive of practically everything and everybody. It is a collective and common outlook that the political figures, the Government, industry/corporate industries, the Church and advocates are perchance lying. It is assumed that conspiracies or plots are probable and that establishments are merely performing out of self-interested motivations and egotistic schedules.


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