Importance Of Marketing Essay

604 words - 2 pages

Many people mistakenly think that selling and marketing are the same - they aren't. You might already know that the marketing process is broad and includes all of the following:Discovering what product, service or idea customers want.Producing a product with the appropriate features and quality.Pricing the product correctly.Promoting the product; spreading the word about why customers should buy it.Selling and delivering the product into the hands of the customer.Selling is one activity of the entire marketing process.Selling is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service.Marketing activities support sales efforts. Actually, they are usually the most significant force in stimulating sales. Oftentimes, marketing activities (like the production of marketing materials and catchy packaging) must occur before a sale can be made; they sometimes follow the sale as well, to pave the way for future sales and referrals.What is the difference between marketing and sales?Let's think about this question for a moment. Without marketing you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy your closing rate may depress you.Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. Both are necessities to the success of a business. You cannot do without either process. By strategically combining both efforts you will experience a successful amount of business growth. However, by the same token if the efforts are unbalanced it can detour your growth.Your marketing will consists of the measures you use to reach and persuade your prospects that you are the company for them. It's the message that prepares the prospect for the sales. It consists of advertising, public...

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