This website uses cookies to ensure you have the best experience. Learn more

Major Privacy And Security Concerns At Southwest Airlines

803 words - 3 pages

Southwest Airlines has to deal with one of the main privacy/security concerns that face the entire airline industry today, protection of customer information. This concern has really become an important issue since the airline industry began using E-Commerce to offer a convenient way to receive advertisement and make travel reservations over the Internet. Two notable incidents that concern privacy/security in the airline industry occurred with Trans World Airlines (TWA) and Northwest Airlines.First of all according to CNET, "Trans World Airlines is bracing for turbulence after the company inadvertently included subscribers' email addresses in an electronic bulletin--potentially leaking valuable information to marketers and spammers.TWA began sending the weekly "Dot Com Deals" last night when a staff member noticed each bulletin listed hundreds of customers' individual email addresses. Typically, subscribers cannot see the addresses of other recipients.By the time TWA programmers could resolve the problem late last night, the email addresses of 80 percent of TWA's subscribers had been disclosed, according to the company.None of the people who received the TWA bulletin received a complete list of all other subscribers. Instead, most received a chunk of addresses close to their own in an alphabetical list. For example, a subscriber whose email address started with "jon" could have received dozens of email addresses beginning with the letters "jo."TWA would not disclose the number of subscribers to its bulletin. But spokesman Mark Abels called the number "significant.""It was obviously a mistake, and we're correcting it, and it won't happen again," Abels said from the company's headquarters in St. Louis. "We apologize. It's not appropriate, and it's not the way we normally do business."Customers' credit card information, buying habits and physical addresses were not disclosed. But the breach could provide savvy marketers with coveted contact information for a potentially lucrative market: business and leisure travelers who are interested in last-minute travel deals and who may have a record of relying on the Net for big-ticket purchases, such as vacations.Most major airlines rely on similar email bulletins to advertise discounts on last-minute tickets and travel packages.TWA's mistake also could expose "Dot Com Deals" subscribers to spammers--people or organizations that send unsolicited bulk email, or spam."Depending on what TWA's policy is with members, this may be a breach of their privacy policy and a potential liability issue," said Bart Lazar, an attorney specializing in the Internet and intellectual...

Find Another Essay On Major Privacy and Security Concerns at Southwest Airlines

Research in the area of Information Security at Corporate Websites including the role of "Privacy Seals"

3857 words - 15 pages assurance seal in influencing consumer behaviour at any web site.The research brought out seven major consumer concerns about making an online purchase:*Security of transactions*Customer support*Quality of product/services*Legitimacy of the firm selling the product*Price*Privacy*DocumentationThere was unanimity as regards the security concern.The research indicated that Verisign was the best brand, BBB online was the worst brand. The following

Explains Southwest Airlines positions itself as a different class of airline by having the most generous frequent flyer program of all major carriers. How it uses LUV as a promotional tool

756 words - 3 pages Southwest has become one of the most successful stories of the air. Southwest has strived to position itself as a different airline in many ways.*Customer Service. They focus on customer relations strongly. In their mission statement, which is available for viewing at:, states: "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of

You need to present a list of PC security measures that deal with some of these other possible security concerns. Give at least three security measures of the following areas:

1093 words - 4 pages Question 2a Physical protection of PCs and network devices.Lock the room at which the PCs and network devices are placed when you are away or out of the room for any period of time. If the computer contains sensitive information, it must be kept in a locked area.Also, using cable locks is another solution. Laptop cable locks are similar to the locks used on bicycles. A steel clip provided by the manufacturer is installed on a security slot

Valujet and Southwest Airlines

4163 words - 17 pages service in the eastern US. This top-10 US airline typically has short-haul flights (about an hour), and the airline usually lands at small airports to avoid the congestion at competitors' larger hubs. Their focus on point-to-point systems results in more direct routes, reducing connections, delays and overall trip time.Southwest Airlines' second strategy is to offer their customers low fares. Southwest continues to be the least expensive airline in

Southwest Airlines' Sustainability and Future

2113 words - 8 pages destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline (Southwest Airlines, 2009)” has served Southwest in becoming a major competitor in the airline industry. It is now the fourth largest airliner in the United States and ranked 267 on the Fortune 500 list of America’s largest corporations. From an operational base of three planes flying

Major and Regional Airlines

2244 words - 9 pages your experience and the equipment they fly. Just like the major baseball team with the minor leagues, the airlines have their minor leagues, the regionals. In the minor leagues a ball player is measured by his runs batted in, and a pilot is measured by his flight time. The key indicator of this experience is how many flight hours a pilot has obtained flying different types of airplanes. A potential candidate will need at least a FAA Commercial

Internet Privacy and Security

1113 words - 5 pages Technology is great in so many ways. It has provided us with more communication access, access to knowledge at our finger tips, and so much more. Technology has overall made life easier, but maybe too easy, and has made things a lot less private. This results in us having to be extra careful with security on the internet. Internet security is important to protect our privacy, protect us from fraud, and from viruses that could destroy a piece

Western states and Security Concerns

1577 words - 6 pages reconfiguring the world order in terms of power. This essay will analyze why Western states favor the realist approach to address security concerns. The document will present the United States of America (US) as the icon of the modern Western world. In the same way, the content will be examined under the scope of its politics and military power. To begin with, it is necessary to highlight that one ruling principle of realism supports the argument that

Labor Relations and Practice: Southwest Airlines

1462 words - 6 pages serve only a small three city area. “Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities - Houston, Dallas, and San Antonio , and grew to become a major airline in 1989 when it exceeded the billion-dollar revenue mark (Southwest, 2014). Southwest Airlines is best known for their customer-friendly staff and customer-based organization. They exceed

Southwest Airlines HR Programs and Corporate Strategy

1511 words - 6 pages , and make them aware of how their actions affect costs 2. How can Southwest attract, retain, and engage their team with their current compensation levels? The current situation at Southwest, where it has been challenged directly by its competitors like Continental and United Airlines can be solved if Southwest engages its employees deeply as it has done before and always. The possible actions with regard to Human Resources could be the

Executive Summary for Landry's and Southwest Airlines

1323 words - 5 pages for 2007 were cash and cash equivalents at $39,601,246 and inventories at $ 35,201,095. The two largest current assets for Landry's Restaurants for 2008 were cash and cash equivalents at $51,066,805 and deferred taxes at $28,001,267. The two largest current assets for Southwest Airlines for 2008 were cash and cash equivalents for $ 1,368,000 and short term investments for $ 435,000. The two largest current assets for 2009 were cash and cash

Similar Essays

Case Study Management At Southwest Airlines

977 words - 4 pages Assignment: Case study - Management at Southwest AirlinesQuestion: 01 Name at least two things that Southwest is doing efficiently. Name at least two things that Southwest is doing effectively. In what ways do efficiency and effectiveness support each other at Southwest? In what ways do they contradict each other? Southwest Airlines is one of the important Airline of USA. Southwest Airlines may only rank 317 on the Fortune 500 List but the

Challenges And Solutions To The Security And Privacy Concerns Of Ms Ns

2124 words - 9 pages With the fast evolving social network technology, the anonymity network identity will ensure that the privacy of the MUs exists. The implementation of this system can help eliminate all the security and privacy problems affecting MSNs at the moment. This is because the network identity of the device plays a major role in establishing connections between devices. If the internet servers adopt this system, the security and privacy concerns in MSNs

Exploring The Impact Of Security Concerns On Airlines' Financial Viability

2161 words - 9 pages to do. Ghobrial & Irvin (2004) suggest “increased ticket taxes along with low travel demand were due to the state of economy and contributed to reduced capacities at almost all airports” (p. 68). As a result, many airlines filed for bankruptcy or faced layoff as a means to cope with the reductions in revenues and operating costs. Security Concerns An aviation security concern prior to 9/11 was the screening process of airline passengers and

Southwest Airlines Positions Itself As A Different Class Of Airline By Having The Most Generous Frequent Flyer Program Of All Major Carriers

538 words - 2 pages Southwest Airlines is the nation's leading, and largest, low fare airlines. Southwest Airlines positions itself as a different class of airline by having the most generous frequent flyer program of all major carriers. Southwest Airlines marketing campaign emphasizes the company's role in keeping fare prices down and its quality of service. This strategy is already being imitated by other airlines, such as Continental, United and Delta, which