The Art of War and todays business have many common characteristics.
Sun Tzu has analyzed war from different angles like moral laws, time
period, chances of life and death, skills of the commander and the
maintaince of the army. The same analyses can be made for todays
business environment. War is a position where only the strong have the
ability to survive, or at least the stronger ones have the higher
probability to survive. Similarly todays business environment and the
character of business people, their agressiveness, motivation, stress
are all similar to ancient soldiers and commanders.
The comparisons between war and business life are similar in five
ways. 'These are the way, the weather, the terrain, the leadership and
First of them is the way. In war the way you have to avoid from the
strong andstrike at weak. Therefore at the beginning when you want to
grow your business you don't neet to challange stronger rivals at
first, you have to grow first by challanging the weak rivals in the
The weather is the business conditions in modern terms. In dry
weathers Tzu proposes to fight by fire but not in rainy weather. this
means if you are challanging a rival in business environment you have
to consider the global business cycle and the national conditions at
first to acquire the target. for examole Demirbank had an asset value
of nearly 5billion$ before the crisis of 2001, but it is rumored that
HSBC acquired it for nearly 300million $ after the crisis, a bargain!
The terrain is the ground wherew the battle, or attack is taking
place. Differrent terrains bring different...