Click And Brick Essay

1394 words - 6 pages

Click-and-brick has both an online retail guide as well as a physical retail store. The definition of a click and click company is, it has no physical retail store, just an online retail store. With the overall world-weariness over click and click companies has now to lead to the renewal of companies to enlarge their web presence leading to a new manifestation called "click-and-brick" establishments. Online sales of prescription drugs are growing. Due to low prices, convenience, less restrictions, and more selection, the popularity of online pharmacies, the authority of online drugs is a concern. (Mills D, 2000) Through evaluate and difference using brick and click Wal-Marts pharmacy with a click and click pharmacy.A SWOTT analysis forces an objective analysis of a company's position in comparison with its competitors and the marketplace.Online click and click pharmacies make available to patients with an alternative to the local brick and click pharmacy, which are organizations that their business off-line advertising physical products by resources of a physical agent. These e-pharmacy stores are pulling towards a growing number of patients to their websites. On the other hand, e-pharmacies have generated disagreements. Some sites use cyber doctors. While others give out drugs without prescriptions and some, allow customers to import prescription medications. The following is a SWOTT analysis.Strengths: A company's strengths are its internal resources and capabilities that are used as a basis for developing a competitive advantage.* Strong brand names and large selection available* Cost advantages; sales tax free and duty free, no pharmacist dispensing fees* Cost savings of not having to build and operate a retail store* Time saving with no long waits and off hours ordering to fill prescriptions* Current database system that checks the patient's history from all channels to see whether he had formerly ordered medication that might harmfully interact with the new prescription.Interactive marketing allows for greater flexibility in managing elements of the marketing mix. Online marketers can adjust prices in response to changing environmental conditions, purchase situations, and purchase behaviors of online buyers.Weaknesses: These internal considerations must be strengthened to ensure success.* Unregulated.* Lack of communication with a pharmacist.* Consultation with the doctor prescribing not required.* Do not assure patient confidentiality and protect patient identity and patient-specific information from inappropriate or nonessential access.* No policies allowing patients to report suspected poor drug reactions and mistakes.* "No policies to allow the informing of patients or caregivers about drug recalls and to educate patients and caregivers about the appropriate means to dispose of expired, damaged, and unusable medications." (CBCNews, 2000)* Prescription drug use tends to increase with age, therefore, a challenge to make the site...

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