Situation Analysis And Recommendation Conducted For P&G

3677 words - 15 pages

Situation Analysis and Recommendation Conducted for P&G

1.1Company Background
---------------------

P&G is one of the best known and biggest consumer goods companies in
the world. It owned several well-known brands that were sold in over
140 countries to nearly 5 billion consumers. For example, Tide,
Pantene and Pampers.

P&G was founded by William Procter and James Gamble as a partnership
in Cincinnati, Ohio, merging Procter¡¯s candle-making company with
gamble¡¯s soap business in 1837. In the early 1860s P&G¡¯s initial
foray into branding was the Moon and Stars. After 50 years
development, P&G became one of the first companies in the US to offer
a profit-sharing program for its employees. And in 1924, P&G was one
of the first companies to create a market research department to study
consumer preferences and behavior. After world war ¢ò, P&G began its
international expansion. In 1948 it established an overseas division
while setting up its first Latin American subsidiary in Mexico.
Subsequently, P&G entered into the market of Japan, Europe and Saudi
Arabia in succession. By the mid of 1990s, over half of the company¡¯s
sales came from outside the US.

As its global expansion progressed, P&G continued to modify its
structure and internal processes to maximize global leverage. A
restructure program was implemented in the P&G which involved
comprehensive changes in organization structure, work processes, and
culture. This program aims to make employees stretch themselves and
speed up innovation. But this restructure program would not achieve
their initial expectation. Due to the maturity of the company¡¯s
established brands, Revenue growth was slowing down and they were not
achieve their target of 7 percent of revenue growth but declined.

1.2 Vision
----------

The vision of P&G is that to be, as recognized, the best consumer
products and services company in the world.

1.3 Mission
-----------

The mission of P&G is to increase its after-tax profits by
approximately $900millinon by fiscal 2004.

1.4 Current strategies
----------------------

1.4.1 Product diversification

One of the strategies for their product is diversifying. P&G had five
business segments which are Fabric and Home Care, Baby, Feminine, and
Family Care, Beauty Care, Health Care and Food and Beverage. Each of
the segments include different kinds of products which from toothpaste
to medicine and nearly cover everything we use in life. P&G as
diversity is a fundamental business strategy because their customers
and suppliers become more and more diversified every day. So P&G¡¯s
success depends on their ability to understand diverse consumers¡¯
needs.

1.4.2 Cost cutting

As an expansion and acceleration of Organization 2005, P&G improve the
company¡¯s...

Find Another Essay On Situation Analysis and Recommendation Conducted for P&G

Leslie Brinkman at Versutia Capital: Leadership Analysis and Recommendation

723 words - 3 pages Leslie Brinkman at Versutia Capital: Leadership Analysis and Recommendation 655 Words Introduction Versutia Capital experienced some early success in its infancy due to the emotional attachment its employees had with the company and its leader, Leslie Brinkman. Leslie provided a team oriented, supportive environment based on her core values that, in turn, attracted a diverse group of talented staff members. Initially this appeared to be a

Global Communication: Situation Analysis and Problem Statement

1180 words - 5 pages Situation Analysis and Problem Statement: Global CommunicationsInformation provided by Wall Street shows that there are issues in the telecommunications industry. This industry is becoming more competitive as newer companies such as cable companies enter into the market. This has brought a challenge to the existing industry leaders to find new ways to keep one step ahead of the new competition coming in.Global Communications is one company that

A & P and Everyday Use Analysis and Comparison

1664 words - 7 pages A & P and Everyday Use Analysis and Comparison In a modern society where good deeds and integrity are taken for granted, it is necessary for people to stand up for what is right. The short story “A & P”, written by John Updike, tells the story of Sammy and how he takes a stand for what he believes is right, only he is not given the gratitude he deserved. “Everyday Use”, written by Alice Walker, is another short story that shows how

"A & P" and "Everyday Use" Analysis and Comparison

1666 words - 7 pages - PAGE 1 - Park PAGE 1 "A & P" and "Everyday Use" Analysis and ComparisonIn a modern society where good deeds and integrity are taken for granted, it is necessary for people to stand up for what is right. The short story "A & P", written by John Updike, tells the story of Sammy and how he takes a stand for what he believes is right, only he is not given the gratitude he deserved. "Everyday Use", written by Alice Walker, is another

Situation Analysis and Problem Statement: Global Communications Corporation

1721 words - 7 pages Situation Analysis and Problem StatementThis paper deals with the issue faced by the telecommunications company known as Global Communications. Global Communications competes in and industry that is known for unusual competitive pressures and very quick changes in technology. However, as stated by Dennis Drogseth (2005, p. 52) "The challenges faced by global networks have more to do with management and process than with pure technology." This

Dell Corporate Plan and Situation Analysis or Market Background.

3548 words - 14 pages Background: Situation AnalysisExternal Influences."Economic output is determined by labor-force growth and productivity rates," says Richard Samans, managing director of the WEF's Institute for Partnership & Governance. "In countries with significant projected labor shortages, the supply of goods and services may not meet demand and standards of living could fall."JANUARY 23, 2004 Global Demographic Time bombhttp://www.businessweek.com

"Be our Guest": Case overview and Situation analysis.

1175 words - 5 pages Critique of ReadingThe model that Disney uses in the Disney Institute, and which much of this book is based on, is call the Quality Service Cycle. It is made up of four main elements: "a service theme, service standards, delivery systems, and integration" (p. 29). These are what are described in the opening chapter as part of "Service, Disney Style." They can be applying to just about any company or organization. For someone hoping to adopt

“The Global Economic Situation and Prospects for 2010 and Beyond: Policy Options”.

1725 words - 7 pages "The Global Economic Situation and Prospectsfor 2010 and Beyond: Policy Options".As the world globalize bringing with it new economic, social and cultural dynamics in multifaceted ways for local citizens.Most would agree that globalization is beneficial, but there are also those who feel that it brings threat to national sovereignty and local culture.In most cases globalization provides greater stability and security, its key developments can

Marketing Analysis of GOD: A Local furniture and furnishings company in Hong Kong -Company Background -Situation Analysis -SWOT Analysis -Industy Analysis -Competitor Analysis(IKEA)

1576 words - 6 pages is creative, comfortable, and multifunctional. In order to surprise their customers, GOD constantly turns out new items on a weekly basis. Because the marketing strategy in GOD is so clear that make the company become one of the few furniture companies that can still make a profit, and even expand their business, in the time of economy downturn in HK these years.Situation Analysis: 1. SWOT Analysis:Internally, GOD has a management team with

A Psychological Analysis and Recommendation for the three characters of The Glass Menagerie, Tom Laura and Amanda

1748 words - 7 pages Laura: analysisLaura is a very self-conscious person. She is very aware of her disability and believes others are very aware of it at well. She does not want to attract attention to herself because she thinks that people will notice her disability and make fun of her for it.She has become so anti social that any social interaction with anyone makes her feel sick. She has become afraid of people. It has prevented her from making any sort of

Budget analysis and justification for nonprofit organization

1611 words - 6 pages increase from 1999 (Fannie Mae, 2003). The estimated for amount for the mortgage per year is $14,000 ATTORNEY FEE The United States Constitution serves to protect the rights of the people living within the country. The Fourth Amendment to the United States of America's Constitution was set in place to protect both individuals and businesses from unnecessary search and seizure conducted by government officials. It allows us to feel safe

Similar Essays

Sasfin Strategy Analysis And Recommendation

3819 words - 15 pages such as barriers of entry, competitors, buyers, possible substitutes etc. This would be followed by an examination of boundaries within which the organization operates.The company chosen for this report is Sasfin Bank Limited (Sasfin), a specialist bank operating in South Africa's banking sector. The analysis tool used in this report is the Extended Business Model because it captures the evolution of Porter's Five Forces Model and the Value Net

Comparison Of Unilever And P&G Marketing Strategies

1623 words - 6 pages ; greater communication between R&D, Product Development and Marketing departments and lower operating costs meaning a healthier budget. Earnings for the company are up by 44% and sales and profits growth are in the double-digits. The £261m restructure has clearly paid off as P&G are now exceeding expectations and achieving above forecast results. One of the key success factors for P&G in comparison to Unilever is their market research

International Market/Product Profile For Ornamental Fish In Japan: Analysis And Recommendation For The Producer/Exporter.

3099 words - 12 pages recommendation for the producer/exporter of ornamental fish will be discussed after the analysis of the international market and product profile.1.2 Brief Description of Ornamental FishOrnamental fish keeping is emerging as one of the most popular hobbies in the world today, resulting in a steady increase in ornamental fish trade globally. In Asia, the most popular type of ornamental fish is called the Asian Arowana. Asian Arowana are long, sleek, streamlined

Situation Analysis For Marks And Spencer In Holland

2408 words - 10 pages are well versed with the needs of these women in the M&S retail outlets (Terpstra, 1999, p. 68). SWOT Analysis for M&S in Holland The strengths, weaknesses, opportunities and threats M& S is likely to face within this market are many. M&S can count on its image as a top-notch company that satisfies the needs of its clients through offering them products that are of a high quality. The company can count on its values of offering good customer