Situation Analysis For Marks And Spencer In Holland

2408 words - 10 pages

Country, Industry and Competitor Analysis
This situation analysis focuses on the suitability of Marks and Spencer in Holland and the necessary factors the company has to take into account before venturing into this market. The market has several advantages which Marks and Spencer can tap into going by the level of success it has experienced in the UK. The company can focus on developing a clothing product line that appeals to young, urbane and career individuals who are not afraid to try out new concepts. These products can be for both sexes with special focus being given to individuals of the ages 15 to 50 of both genders who are conscious of how they look and how people perceive them through their manner of dressing. The majority of the country’s population are aged 25- 65 (Knijn, T., & Rijken, A., 2003, pp. 3-4).
This represents a good demographic range which the company can exploit to its advantage. The company can also explore the jewellery market within the country and try and tap into the demand for the goods among the upper class of the Dutch society (Euromonitor, 2010, p.3). Marks and Spencer can position itself to target a market consisting of demographics ranging from the ages of 15- 50 and develop a product line that meets the expectations of this demographic. The company should focus on producing clothes which can last both winter and summer for the targeted clients. This demographic represents the largest population in the country and they are likely to take up foreign concepts more easily (Hebig, 1997, p. 46).

The industry in Holland is dominated mainly by HEMA, Vroom& Dreesman, De Bijenkorf and Maison de Bonneterie. These companies have several branches across the country and they are likely to create competition for M&S once it sets up its operations within the country. The companies offer various products within their areas of specialisation targeting their demographics. V& D has over 62 department stores all over Holland with clothing being one of the items that are on offer in these stores. The company targets the mass market for its products as shown by the many branches it has all over the country. The clothing range for the company is designed to meet the requirements of people of all ages regardless of their age. The HEMA departmental stores number to more than 400 in Holland alone and similar to V&D the company has adopted the mass market model for selling its products (Euromonitor, 2010, p.3-7).
De Bijenkorf and Maison de Bonneterie are more specialised in their operations and they have their own specialised market segments which they target. De Bijenkorf target market consists of high end fashion targeting men and women who have a refined taste in fashion. The clothing range that is offered by this company targets clients who are urban and sophisticated who crave for a unique experience in the clothing they clad. More so, De Bijenkorf ‘s target clients is more sophisticated and targets higher end segment of the...

Find Another Essay On Situation Analysis for Marks and Spencer in Holland

Marks and Spencer Marketing Strategy Essay

5119 words - 20 pages capability of an organisation. Second, an external analysis will be recognizedSubsequent, for organisation to succeed a Marketing Communication strategy has to be planned and several recommendation and solutions will be suggested for M&S. All of that will be introduced and analysed through out the report.Background to Marks and Spencer PlcMarks and Spencer (M&S) was founded by Michael Mark, which became one of the most recognised brands in the

Analyse the main problems Marks & Spencer (M&S) faces in its business environment.

3486 words - 14 pages 1. IntroductionThis report's aim is to analyse the main problems Marks & Spencer (M&S) faces in its business environment. In order to point to the most critical issues the report is divided into several sections, starting with an analysis of the broader macro and micro environment leading to focus on internal organizational problems afterwards. Thus, a broader picture is examined first and then narrowed down to more detailed analyses as

Situation Analysis and Recommendation Conducted for P&G

3677 words - 15 pages Situation Analysis and Recommendation Conducted for P&G 1.1Company Background --------------------- P&G is one of the best known and biggest consumer goods companies in the world. It owned several well-known brands that were sold in over 140 countries to nearly 5 billion consumers. For example, Tide, Pantene and Pampers. P&G was founded by William Procter and James Gamble as a partnership in Cincinnati

Management systems in Marks and Spencers.

1713 words - 7 pages Systems For Management2.0 IntroductionThe organisation I have chosen to base my assignment on is Marks & Spencer plc. Marks & Spencer plc is a very large retailer of food and clothes, so I have decided to base this report on one particular branch that is based in Birmingham.Marks & Spencer is one of the UK's leading retailers of clothes, food, home products and financial services. 10 million people shop with them each week in over

Analysis of Marks and Spencer's overall approach to employee relations

2292 words - 9 pages the business in the minds of customers with its two other values of innovation and trust. The new business strategy focuses on three main areas:Developing value for money products that customers want. Training and development brings new skills and which help to add value to its products and services, for example by cutting costs, this enables Marks and Spencer to keep prices lower to benefit the customers.Investing in the environment within stores

Global Communication: Situation Analysis and Problem Statement

1180 words - 5 pages Situation Analysis and Problem Statement: Global CommunicationsInformation provided by Wall Street shows that there are issues in the telecommunications industry. This industry is becoming more competitive as newer companies such as cable companies enter into the market. This has brought a challenge to the existing industry leaders to find new ways to keep one step ahead of the new competition coming in.Global Communications is one company that

Marketing Analysis of GOD: A Local furniture and furnishings company in Hong Kong -Company Background -Situation Analysis -SWOT Analysis -Industy Analysis -Competitor Analysis(IKEA)

1576 words - 6 pages is creative, comfortable, and multifunctional. In order to surprise their customers, GOD constantly turns out new items on a weekly basis. Because the marketing strategy in GOD is so clear that make the company become one of the few furniture companies that can still make a profit, and even expand their business, in the time of economy downturn in HK these years.Situation Analysis: 1. SWOT Analysis:Internally, GOD has a management team with

Describe and discuss the social and emotional consequences for a child of being identified as gifted. Refer to evidence in your answer. (12 marks - 5/7 split)

1194 words - 5 pages identified as gifted. However, when you look at further and more recent studies this idea could be said to apply only to moderately gifted children and not highly gifted children.Gallagher '58 found that problems of social acceptance were greater for exceptionally gifted children than moderately gifted. He also found, in '58, that 25% of 36 highly gifted primary school children he studied has considerable emotional difficulties had more problems

Situation Analysis and Problem Statement: Global Communications Corporation

1721 words - 7 pages Situation Analysis and Problem StatementThis paper deals with the issue faced by the telecommunications company known as Global Communications. Global Communications competes in and industry that is known for unusual competitive pressures and very quick changes in technology. However, as stated by Dennis Drogseth (2005, p. 52) "The challenges faced by global networks have more to do with management and process than with pure technology." This

Dell Corporate Plan and Situation Analysis or Market Background.

3548 words - 14 pages Background: Situation AnalysisExternal Influences."Economic output is determined by labor-force growth and productivity rates," says Richard Samans, managing director of the WEF's Institute for Partnership & Governance. "In countries with significant projected labor shortages, the supply of goods and services may not meet demand and standards of living could fall."JANUARY 23, 2004 Global Demographic Time bombhttp://www.businessweek.com

"Be our Guest": Case overview and Situation analysis.

1175 words - 5 pages Critique of ReadingThe model that Disney uses in the Disney Institute, and which much of this book is based on, is call the Quality Service Cycle. It is made up of four main elements: "a service theme, service standards, delivery systems, and integration" (p. 29). These are what are described in the opening chapter as part of "Service, Disney Style." They can be applying to just about any company or organization. For someone hoping to adopt

Similar Essays

An Analysis Of Marks And Spencer

1605 words - 6 pages An Analysis of Marks and Spencer INTRODUCTION TO THE FIRM AND ITS INDUSTRY Marks and Spencer is one of the largest retailers in the United Kingdom, and is also known as a major retailer selling diverse product ranges under their own exclusive brand in more than thirty countries. Customer confidence in the Marks and Spencer brand remains second to none. According to recent research undertaken by the Company, it shows that, in clothing

An Analysis Of Marks And Spencer

1550 words - 6 pages An Analysis of Marks and SpencerINTRODUCTION TO THE FIRM AND ITS INDUSTRYMarks and Spencer is one of the largest retailers in the United Kingdom, and is also known as a major retailer selling diverse product ranges under their own exclusive brand in more than thirty countries. Customer confidence in the Marks and Spencer brand remains second to none. According to recent research undertaken by the Company, it shows that, in clothing, Mark and

Marks And Spencer Essay

9068 words - 36 pages week. We sell high quality, great value clothing and home products and outstanding quality food. We source products responsibly from over 2,000 suppliers around the world. Over 81,000 people work for M&S in the UK and worldwide. Our core values are Quality, Value, Service, Innovation and Trust. Marks and Spencer Group plc is a public limited company listed on the London Stock Exchange. Our principal trade associations are the Confederation of

Marks And Spencer Case Study

1426 words - 6 pages EXECUTIVE SUMMARYWith multiple stores in the United Kingdom, Europe, Canada, and the United States, Marks and Spencer is a leader in superstore retail organizations. The combination of quality and price under the St Michael brand name offers customers value for their money. I have examined and evaluated the operations of Marks and Spencer, LTD including its strengths and weaknesses. I recommend the following in order to ensure continued success