According to leading dermatologists and author of the book "Acne in Black Women", Dr. Neil Persadsingh states bleaching is a process by which creams were used to kill the melanin in the skin. Melanin is the substance that gives the skin its pigmentation and protects the skin from the cancer-causing ultraviolet rays from the sun. The more melanin in the skin the darker the person. According to doctor Persadsingh most of the bleaching products contain large amounts of hydroquinone a substance which is very detrimental to ones health and includes side effects such has nausea, shortness of breath, convulsions, delirium, Damage to the skin-wrinkles, severe acne and marks which are irreversible after constant use.
These products used to lighten the skin include creams and tablets, they are manufactured in Europe and North America, and are sold all over the world. Normally they are imported illegal into Jamaica. The perception of the average Jamaican woman who bleaches her skin is, the fairer you are, and the more likely you are to become successful socially, economically and romantically. As the woman mentioned in the star many are willing to take the chance of irreversible consequences to fit the status quo. The main question is what is the cause of this phenomenon in Jamaican society or on a worldwide scale among women of African decent. As many women of African descent all over the world are doing the same thing and similar things in the name of beauty and femininity, which if I may add is pre-described by white supremacy and western values. The situation of bleaching has a lot to do with African women’s socialization, their concept of feminine beauty, their faith in their self’s and their need to belong and to be certified. Other beauty rituals are done also to gain a similar result for example the processing of ones hair. Any one who differs from western estimates of beauty and embraces the African ancestry is normally looked done on. This was mostly the case in the late 20th century.
Beauty is defined as “an assemblage of graces or properties pleasing to the eye, the intellect the aesthetic faculty, or the moral faculty.” This definition was taken from Theophilus Scholes book Glimpses of the Ages. According to Scholes definition beauty is made up of many outer and inner attributes. Most black people have been socialized into western values and standards of judging beauty to the point were there conception of feminine beauty their faith in them self and each other, their whole feeling of belonging and certitude are all affected by white supremacy.
Blacks living in Africa were proud of them selves and how they looked. Many blacks
coming into contact with the whites for the first saw them has repulsive. One African
woman’s first response to a white man she saw was, that he looked close in resemblance to a scalded pig. In addition, many of the first European visitors to Africa saw the Africans as “handsome...