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Slovakia Global Business Plan Essay

2181 words - 9 pages

Country Risk & Strategic Planning PAGE 2
Global Business Plan: SlovakiaGidget WatersUniversity of PhoenixGlobal Business Strategies, MKT 448Jane GinnFebruary 18, 2008Country Risk & Strategic Planning Analysis: SlovakiaIntroductionI will be developing a Global Business Plan for Whirlpool Corporation. The plan will focus on the effects of a manufacturing plant in Slovakia. The plant has currently put the expansion operations at the plant on hold do to the rising strength of the Slovak crown. The second part of the plan will focus on the risks involved and how to managing the risks and the Strategic Planning analysis for Whirlpool Corp in Slovakia. Some of the risks involved will deal with political and legal, competition and market risks. The social and cultural risks, as well as the physical risks involved with the manufacturing of appliances. What risks will be involved with the competition of other markets and countries. Technology, exchange and fund risks and taxation are all issues that will be addressed. I will discuss the internal and external environment, SWOTT, we will consider different strategies using a competitive analysis. I will also implement a strategy for the plan and draw up a contingency plan for Whirlpool Corp. I will also be addressing an appropriate mode of entry for our product and service for Whirlpool Corp.Political/legal/regulatory risksFormer government of Slovakia made terrible crimes. Situation in honesty of Slovak government is far from perfect, but has improving tendency. The government has worked on improvement of many areas of Slovak society. Slovakia became a part of NATO the North Atlantic Treaty Organization and is preparing for entrance to EU - European Union. Slovakia as former socialist country has to go through lots of changes to built market economy.Exchange and repatriation of funds risksThe foreign reserves of NBS (at current exchange rates) stood at USD 19.0 billion 12/2007. At the end of the month, the volume of reserves was 3.5 times greater than the volume of average monthly imports of goods and services to Slovakia during the first eleven months of 2007, according to data from banking statistics.) The nominal effective exchange rate of the Slovak koruna weakened, by 0.7% on a month-to-month comparison with an appreciation of 0.9% in the previous month. Depreciation of the nominal effective exchange rate was caused mainly by the depreciation of the domestic currency against the Czech koruna by 0.5 percentage points.Taxation and double taxation risksThe Slovak government imposes a complicated system of direct and indirect taxes on enterprises. The income tax rate for enterprises is 25%. Businesses active in agriculture by more than 50% of all activities pay income tax rate 15%. All employers are required by law to pay employees unemployment insurance, and full health insurance coverage.Market risks (4 Ps)Price:CPI Inflation, In December 2007, consumer prices rose month-on month, by 0.3%,...

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