This website uses cookies to ensure you have the best experience. Learn more

Smart Manager Case Study

2282 words - 9 pages

When a global ink maker entered the Indian market, it decided to bypass dealers. It rapidly won customers, market share and profits. But at a high cost. Soon it saw its market share under pressure from disgruntled dealers. How can it win back the high ground?Mahesh Bhagat, CEO of Excellent Inks India, was a worried man. A consensus leader and a team builder, he had consistently supported the decisions of his sales head (Jay Anand) and marketing head (Rohit Singh). At first their ideas had worked. As he told them, "On this day exactly a year ago, we were celebrating the fact that we had captured a market share of 10% from next to nothing. Today we have lost market share. We are down by 3% and our market share is a shaky 7%. We need to grow, please put together some ideas on our options." They set a week from Thursday for the review.Excellent Inks India (EII) is at an interesting phase of its growth trajectory. A 100% subsidiary of one of the world's largest ink makers, EII set up shop in India two years ago when it built a state-of-the-art ISO 9001 manufacturing plant at Shyamnagar in Tamil Nadu. EII's technology, manufacturing process, quality control and quality assurance system conform to Excellent Inks International's global standards.At EII, customer service goes beyond the supply of the inks. EII believes in operating as a strategic partner with its valuable customers, and is open to discussing a wide range of issues with them. To meets the service requirements of its customers, EII set up eight offices in India with local color matching centers. It also developed an in-house advisory on printing technology for customers.mature marketThe ink business's market size is Rs2.4bn, with 288 suppliers competing against each other. Being a mature business sector, the players come in all shapes and sizes. At one end of the spectrum are the organized, large manufacturers: MNCs such as EII, Sicpa and Micro Inks, and Indian makers such as the DIC Group. At the other end are the unorganized players such as the small ink makers located in Sivakasi. Production capacity varies from 1,000kg per annum to 600,000 kgs per annum. There are also importers who mainly buy from the UK and Germany, and sell in India.the customerCommercial inks come in two types: paste and liquid. The various uses of paste inks are catalogues, newspaper, posters, textbooks, magazines, financial reports and greeting cards. Liquid inks are used for labels by almost all companies, but those in pharmaceuticals, alcohol and cosmetics are particularly large customers. The food companies are also significant users: liquid inks are used for labeling and packaging of dry snacks like potato chips, edible oil and juices like Frooti and Appy. EII makes and sells both paste and liquid ink. Customers are divided in two categories:01 direct or institutional customers: this segment comprises 30% to 35% of the total market. These are the large quantity ink buyers: their requirement varies from...

Find Another Essay On Smart manager case study

sample case Essay


organisational behaviour Essay

1053 words - 5 pages hard and study smart. I also must always do research on my work. When I do research, I will have a lot of knowledge and it can make me easy to answer the question in my final exam and lastly I can achieve my own target. My next intrinsic rewards as a student is I want work at my college soon. This is because, I feel very comfortable in my college now and I hope one day I can work in my college as a lecturer and then teach my student very well

Investigating the Implementation of Magnetic Access Control Card Security System within the Swaziland College of Technology Community

1428 words - 6 pages University Press. HSIAO, W.C., CHEN, J. W. and HSIEH, C. C. (2011) “Creating Added Value for Smart Card Applications: The University as a Case Study”, In proceedings of the Fourth International Conference on Advances in Computer – Human Interactions (ACHI – 2011), Gosier, France, 23rd – 28th February, pp. 176 – 181,, View date: 20 February 2014. INDERPREET, K. (2010) “”Microcontroller

Modeling Smart Cities: Annotated Bibliography

1483 words - 6 pages synergies from their key concepts of “Living Labs” and “Innovation Districts” they are planning to use a case study methodology to further explore and exploit credible data-driven research. This article provides an excellent introduction to the holistic development of a smart city. In addition, it laso supports my systems view of city development. Therefore, it serves as a valuable resource for city leaders with the responsibility for translating

Street smart equal to Book smart

1858 words - 8 pages successful in life; they can be educated without going to college and learn from streets. Graff states, “If I am right, then school and colleges are missing an opportunity when they do not encourage students to take their nonacademic interests as objects of academic study” (Graff 386). This goes on to explain that how schools and colleges make differences between streets smart and books smart students. To prove his argument, Graff uses his own

Case Study: 'A Systematic Approach to Project Termination’

980 words - 4 pages motivation, loss of team identity, reassignment of personal, and diversion of effort. The case study discusses that the resolution of the intellectual and emotional problems within the scope of the project manager’s abilities. The case study also addresses the personal attributes of a project manager who brings projects to successful closure. The following paragraphs will discuss some examples and methods for successful termination of a project

The Smart Grid: Current Electric Grid

1053 words - 4 pages processing that has been present in other industries for decades. It uses sensors and digital communication to gather data and transmit it to a utilities operations center much faster than actual workers can. Power meters, voltage sensors, fault detectors, and etc. are examples of the data that is collected. Case Study Hawaii is a prime example of why the electric grid needs to be updated. The HECO (Hawaiian Electric Company) “told customers that they

The Competing Values Framework

1260 words - 6 pages also someone who is perceived by others as performing all of the eight roles more frequent than a normal manager and recognizes each of its importance thoroughly (Denison, 1995). A study by Bono (2004) also shows that giving importance to any specific working environment, such as rational goal model, may lower the effectiveness of other areas. Denison and Spreitzer (1991) stated that when a manager does not give importance to all eight areas

Making Ethical Decisions: Case Study: Should a Firm That Contains Customer´s Private Data be Sold?

1416 words - 6 pages recently by the Syrian Electronic Army (“Viber free download” 2014) despite the technical measures used to protect user’s data. In the case study, the manager has to make a decision on whether the firm should be sold to the leading multinational corporation. Accepting the offer to sell the firm means that the users of Viber’s personal details will be exposed which is unethical and a violation of a person’s rights. Unfortunately it is the

Analyzing Michelle Neely Martinez’s article “Rewards Given the Right Way”

852 words - 3 pages evaluations, he believes SMARTER goals, which include Enjoyable and Rewardable, should be used. With the new performance process, managers have more time to “really study several areas that are linked directly to the business” (p. 2), according to Martinez, which allow them to also establish SMART goals. Most components of SMARTER goals are self-evident; however the Trackable part requires more exploration. Previous versions of employee reviews only

Effective and Ineffective Management Behaviors

1588 words - 6 pages Introduction In the case study: Nurse Manager Power the nurse manager Mrs. Jackson exhibits some punitive and unfair management behaviors that are detrimental to the unit and staff. This paper examines those unfavorable behaviors, suggestions to improve those behaviors, optimal team functioning behaviors, and corrective actions and outcomes. Behavioral Counseling If this author was the supervisor of Mrs. Jackson, the nurse manager in the

Similar Essays

Request For Proposals General Contractor/Construction Manager Case Study

5228 words - 21 pages ; certified. At least 30% of the Construction Manager's personnel must be actively involved in the day to day activities, be "Green Advantage Certified" for each of the following classifications: Project Manager Project Engineer Quality Control Manager Mechanical/Electrical/Plumbing (MEP) Coordinator General Foreman Documentation to demonstrate achievement of this requirement should include a complete list of

Case Study Anaylsis And Solutions On How To Be An Effective Manager Saint Louis University/Health Management Case Study

1258 words - 6 pages Introduction: The hospital that you are project manager at asked you to come up with a plan to address the problem of readmission rates in the hospital, especially associated with cardiac heart failure. There is a concern that the underinsured and noninsured are not getting the level of care they deserve. You came up with a plan but your supervisor has asked you to come up with a different plan. He attended a conference and were they found

Case Study

1490 words - 6 pages Case Study 1Q1: Describe the HRM practices that were conducted at House Smart. What evidence is there that the four key roles of an HR manager were applied? What impact did this have on organizational growth and survival?(a) The HRM practices were not very much followed in the company. Following are the few HRM practices that were used in the company.Social gathering of employeesGood relationship among employees and managementMotivating

House Smart Furniture Company Essay

3164 words - 13 pages HRM activities includes Job analysis, HR planning, Recruitment, Selection, Performance appraisal, HR Development, Career planning and development, Employee motivation, Compensation, Benefits, Industrial Relations, Effective health and safety programs, Managing diversity(Stone,2006,p.10)According to the case study House Smart Furniture Company adopted some of the above HR activities even though all are vital to the organization's success.Collin