Soccer And Media Essay

1498 words - 6 pages

Bonilla 5Giovanny BonillaProfessor WallaceEnglish 11111/20/14Soccer and MediaFootball, also known as soccer in the United States, is very popular around the world and has received the title as the "world's sport." Soccer has earned this title because it is viewed and played by many people around the world. Soccer is becoming more popular due to the fact that the media is broadcasting more games. Over time technology becomes more and more advanced, which means that there are many ways of covering soccer through the media. There are different types of media such as television, radio, and social media, all of which spread the popularity of the sport around the world. This means that as media ...view middle of the document...

Media coverage has increased over time, causing an increase in soccer's popularity. Soccer is growing in popularity because the media is covering more games. Lindner, author of Globalization, Culture Wars, and Attitudes toward soccer in America, stated "Televised coverage of matches form the world's top domestic leagues in England, Spain, as well as international games have expanded dramatically in the past few years" (Lindner). This tells us that we are covering more games worldwide because we have the technology to do so. Linder quotes Sean Gregory: "Both the U.S.-England and U.S-Ghana matches drew over 17 million viewers, more than any single game of either the NBA or Stanley Cup Finals."(Gregory) The broadcasting of these games has brought many viewers to help increase the popularity of the sport.Popular sports channels such as ESPN, FOX, and Univision (a Spanish channel) have had a huge impact in making soccer liked and admired by many. ESPN senior vice president and executive producer Jed Drake stated "viewership of the World Cup broke records and surpassed expectations. Even when placed against traditionally 'American' sports broadcasts, soccer succeeded. The U.S. team's games out-rated even the NBA finals, suggesting a true sea change." Drake stated, "With more than 18 million viewers on ESPN, as well as 6.5 million on the Spanish-language station Univision, more than 24 million people watched the game in the U.S." (Drake). Soccer is competing with other sports like basketball, football, and baseball in terms of popularity.The broadcasting of world cups is making people like the sport more than broadcasting regular games. The FIFA World Cup, which is held every four years in different countries, it is the most viewed sport event in the world. According to a statistic page, "Approximately 3.2 billion people watched at least part of the 2010 World Cup coverage on TV" (Statista). A huge number of people viewed the games, this telling us that the media coverage has generated a lot of fans for the sport. FIFA, which is the governing body of football and the World Cup organizer, generated more than "700 million U.S. dollars in revenue from broadcasting rights from the event in 2010. Almost half of that revenue was earned in Europe. According to Forbes FIFA generated around 1.7 billion U.S.dollars in revenue from television rights of the FIFA World Cup 2014 in Brazil" (Statista). Not only is the sport becoming increasingly more popular, but the broadcasting of the games creates of a lot of revenue from the people that are viewing them. Lindner quotes Gregory, author of Why World Cup T.V. Ratings are so Strong, "Through the first weekend of the tournament, covering eight matches, ESPN and ABC averaged some 4,247,000 viewers per match, up 80% versus the first eight matches of the 2006 World Cup." The 2010 World cup received more views than the 2006 World Cup, telling us that that media coverage of the games has increased over the years.Cable...

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