Definitions of key terms:
• Media is a group including TV networks, radio stations, newspaper, and movie studios that produce and reinforce widely held stereotypes of different sexes.
• Severely lessen means putting less stereotypical contents in the media.
• Superhero is someone with super ability, which is beyond what ordinary human possesses.
• Stereotype is an assumption of behaviors and traits that distinguishes certain group of people such as, males from females.
Preview of contentions (roadmap): First, we will talk how today’s media limit superheroes context into two categories: “slacker” and “macho.” Second, we will discuss how media is pervasive and influential in reinforcing ...view middle of the document...
Boys are not expected to excel in education as much as girls (Sage Journals, 2010).
II. Claim: Today’s superheroes emphasize competition, domination, and possession of wealth (WebMD Health News, 2010) and appealing physical appearances (Student Pulse, 2010).
A. Evidence: According to the consulting firm, Packaged Facts, teenagers between the ages 12-17 in The U.S. have spent more than $200 billion in products (2011).
1. Reasoning: Today’s superhero image shows masculinity through dominating others and having abundance of material possessions (WebMD Health News, 2010). Boys show their powers through their ways of spending money in buying the latest “cool” and innovative gadgets (Packaging Boyhood, 2009). As shown in today’s superheroes context, Batman is infamously surrounded with hot girls and expensive cars, and Iron Man with his latest gadgets and contemporary house on the hills.
B. Evidence: According to Student Pulse, the companies who created superheroes reinforce physical appearances and sexual cues within their characters (2010). The study reported that 40% of females and 32% of males agreed on physical appearance as the major attribution of their favorite superheroes (Student Pulse, 2010).
1. Reasoning: Americans are obsessed with their physical appearances and companies who make superheroes are trying to market appealing and robust superheroes to the audience. Male superheroes are usually portrayed as having wide upper shoulders, but a narrow waistline with abs formed on their stomach. While female superheroes are mostly portrayed with her sexiness in having big busts and curvy body types (Student Pulse, 2010).
Contention two: CAUSE
I. Claim: The media has a specific goal in mind to reach to their target market for an end result, usually to sell: products, services, or ideologies (Understand Media, 2013).
A. Evidence: According to eMarketer, US adults spent 5 hours of online activities, 4 hours watching TV, and approximately 30 minutes per day to read magazines or newspapers (2013). With...