Social Media for Business Communication
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Platforms such as Facebook and Twitter allow users to access company information, photos and employees as well as ask questions and express personal experiences with the company. It also allows potential employees to understand the vibe of the organization and gain a deeper and more personal understanding than a website. However, with social media, it is important to not over share company information, which can lead to “implications for data protection and privacy and that companies should develop a privacy framework in their relationships with their customers and their data” (The Business of Influence, 2012, p. 439).
As a contributor to social media platforms on behalf of her company MBC, the writer has come to understand a deeper level of benefits and drawbacks of the ease and reach of social media. “In the space of social media, a large portion of previously passive information consumers has been transformed into powerful creators, transmitters, and discussants of information” (Lee, Oh, & Kim, 2013, p, 792), which the author has seen first hand at the expense of the company. As important as it is spread the word of a small company, having social media outlets can also assist in the ease of negative feedback. Those that have had a bad experience with the company can easily sit behind a computer and post negative reviews of a company reaching thousands, even if the information is not true or exaggerated, costing the company money and new customers. Implications such as these have created guidelines on what to share, how to protect and how to prevent MBC from potential social media...