This website uses cookies to ensure you have the best experience. Learn more

Social Media For Business Communication Essay

1890 words - 8 pages

Social Media for Business Communication

Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Platforms such as Facebook and Twitter allow users to access company information, photos and employees as well as ask questions and express personal experiences with the company. It also allows potential employees to understand the vibe of the organization and gain a deeper and more personal understanding than a website. However, with social media, it is important to not over share company information, which can lead to “implications for data protection and privacy and that companies should develop a privacy framework in their relationships with their customers and their data” (The Business of Influence, 2012, p. 439).
As a contributor to social media platforms on behalf of her company MBC, the writer has come to understand a deeper level of benefits and drawbacks of the ease and reach of social media. “In the space of social media, a large portion of previously passive information consumers has been transformed into powerful creators, transmitters, and discussants of information” (Lee, Oh, & Kim, 2013, p, 792), which the author has seen first hand at the expense of the company. As important as it is spread the word of a small company, having social media outlets can also assist in the ease of negative feedback. Those that have had a bad experience with the company can easily sit behind a computer and post negative reviews of a company reaching thousands, even if the information is not true or exaggerated, costing the company money and new customers. Implications such as these have created guidelines on what to share, how to protect and how to prevent MBC from potential social media...

Find Another Essay On Social Media for Business Communication

Rogers Communication Inc. Social Media Audit

1809 words - 8 pages audit for popular social media tools, I did basic Google searches on rogers+facebook, rogers+twitter and so on. Although Rogers prime directive follows typical business goals of making a profit, it is clear when researching media outlets that they realize being one of the largest communication companies in Canada means that they need to be very prominent with social media in order to quickly and effectively reach the majority of their consumers. To

How Social Media Has Caused a Radical Change on Communication

874 words - 4 pages Social Media is a phenomenon that has changed the world, a simple idea that became a trend, and then turned out to be the most important way to communicate on the individual, corporate and governmental level. It is one of the fastest and easiest ways for people to share and receive information. Social Media dramatically transformed the approach to how people are able to communicate amongst one another. Social Media websites are widespread, it is

Response Paper 8: Crisis Communication and Social Media

1045 words - 5 pages Prompt: Think about a crisis that occurred with a specific organization in the past couple of years. In your response paper, provide a brief (half page) summary of the crisis and organization. Then, using concepts from class, analyze the organization’s response to the crisis through social media. How did they use social media to address the crisis? Lastly, in your response, share whether or not you think the organization succeeded in addressing

The business of social media

637 words - 3 pages with a slash through the center (“Ottawa Citizen”). It’s unfortunate that this company was so poorly represented by these employees. However, studies suggest this type of behavior can be predicted and thusly avoided via pre-screening of potential employees’ social media profiles. It is better for both the image of a company and the well-being of a company’s patrons to employ people who will surely act outwardly in a professional and appropriate

A discussion on Benefits and Disadvantages of Social Media for Business

959 words - 4 pages join in social networking. Social media has become a popular platform for business to advertise its company and products since 20th century. Kitt (2012) believes that many of the social media websites have launched different tools aiming to attract companies to use for business purpose. For example, Facebook started to allow companies to show their advertisement on users' pages in 2007; in 2008, YouTube also started to show business advertisements

Advantages of Using Social Media in Business

1309 words - 5 pages . Additionally, using social media in business can provide high quality content. In recent years some business has created content in social media site because customers want to read, write, exchange, and see which theme the company is focusing on. This makes the company more active to the consumers, for instance, Zappos is one of the most popular firms that use strategy when customers become fans then they reveal the content. Parsons (2013) showed that the

Social Media in the Business World

1961 words - 8 pages media has had on our lives. Let’s take a look at how social media has impacted the business world. Websites such as Twitter, Facebook, and Tumblr have been around for less than a decade. Before social media took off, businesses had websites that customers could browse products. Social media makes it easier for businesses to interact with customers. Before Facebook and Twitter companies could communicate through email or by telephone mostly

Business and Professional Communication: Social Style

1597 words - 6 pages The results of my social style questionnaire, without a doubt, reflect the way I perceive my communication with my colleagues and my family. I rated myself as an expressive social style, in which I am “high on both responsiveness and assertiveness” (Beebe and Mottet, 2013). I believe that this is an accurate reputation of how I perceive myself, and how others perceive me. According to the Beebe and Mottet (2013), some adjectives that define an

Is Social Media Safe for Credit Union?

2145 words - 9 pages Is social media safe for credit union? While social media is used by the credit union for various purposes like promoting new offers to the customers, providing assistance to the customers on using a service, extending new business contacts, and getting feedback from the customers, but there are several risks associated with the use of social media by credit union for example, compliance and legal risks, operational risks, reputational risks

GoPro: Using Social Media for Marketing

638 words - 3 pages The term ‘social media’ as defined by Kaplan and Haenlein (2009: 61) is “a group of Internet based applications that allow the creation and exchange of user generated content” through networks such as Facebook, Twitter, Instagram and YouTube. Currently, a strong social media campaign is integral to the success of a business and is a vital marketing platform to ensure customer acquisition. GoPro has successfully grasped and understood the concept

Using Social Media for Customer Relationship Management

775 words - 4 pages it’s an easiest way to connect with your customers or users online. It’s important for any brand or business to get involved in cultivating really nice culture around the products and services using new online social tools. This way organization can get involved in the conversation already happening in social media about the products or services. So it’s possible to identify the customers who are discussing about the products and people who are

Similar Essays

Social Media Improves Communication Essay

1149 words - 5 pages that social media has improved communications between people. Firstly This essay will I would like to talk about how technology helped the deaf or people with hearing difficulties; got to talk normally with hearing people . A study have shown that texting or emailing have helped solve or ameliorate many communication problems between the deaf and the hearing individuals (M. R. Power & D. Power, 2004; S. S. Rhone & Cox News Service, 2002). It is

How Social Media Improved Communication? Essay

1029 words - 5 pages improving internal communication between people and even companies and workplaces (Using social media to improve internal communications, n.d.). Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, Whatsapp, Facebook and such, business

How Social Media Improved Communication? Essay

1067 words - 4 pages more positive effect on them than a negative one. Moreover, social media has helped many people around the world to connect, or re-connect, with each other, easily. Social media is basically the new way of keeping in touch with everything and everyone, and of even strengthening bonds between each other. This essay will argue that social media has improved communication, for the better, between people. First of all, social media has made it

Media Communication For Policy Change Essay

1128 words - 5 pages out to target audiences in their community, or even the world for that matter, media has proven to be a great tool for policy change. Media such as TV, radio and print can prove to be expensive. Yet, social media websites such as Twitter, Facebook and YouTube have proved beneficial when it comes to policy change. Social media has allowed people to connect with friends and family, network with business associates, present issues, post their