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Social Media In The Business World

1961 words - 8 pages

I was sitting in a lecture for my world regional geography class when my professor asked the students “How many of you sitting in here have some form of social media, whether it is Facebook, Twitter, SnapChat, whatever?” Every single student in that room raised their hand. The next question she asked was “How many of you in here know someone who doesn’t use some form of social media?” This time only one person in that room raised their hand. An older student said his grandpa is the only person he knows that doesn’t use Facebook, or Twitter, or anything else of that sort. In a classroom full of 50+ students it’s crazy to think that only one person in that room could think of someone off the top of their head that doesn’t use social media. That’s the world we live in, dominated by social media, not just in the personal aspects of our lives, but we’re all surrounded by the impact social media has had on our lives. Let’s take a look at how social media has impacted the business world.
Websites such as Twitter, Facebook, and Tumblr have been around for less than a decade. Before social media took off, businesses had websites that customers could browse products. Social media makes it easier for businesses to interact with customers. Before Facebook and Twitter companies could communicate through email or by telephone mostly. Before social media became a big thing, when you wanted to start a business or market a product you’d have to work face-to-face with potential buyers, or investors. Now you can simply post your product to Facebook to see how well potential customers and clients feel about the product, or to get an idea about how it would potentially sell. Advertising, marketing, and the way we communicate within the business world have seen a tremendous amount of changes in the last decade.
Communication is such a big thing within the business world, if you can’t learn to communicate with people whether it is face-to-face or through email, then you’re not going to be very successful. The way businesses communicate with customers, clients, investors and everyone else has completely changed since social media has become such a huge part of our everyday lives. Before there was Facebook, and Twitter, and Instagram, and all of these social media websites businesses had to communicate through email, by phone, or meet up and converse face-to-face. If a customer had a question or complaint about a product, they would have to call or email the company directly, now most businesses have a Facebook account, or Twitter account where they have people who work in customer service that can provide a response to those customers if they simply post on their wall, or tweet them. Not only do they get to communicate directly with someone that works within the company, often companies have a place where customers can click on the companies Facebook page, and see what other customers have had to say about the shipping, customer service and the products....

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