3.1 Benefits of social media marketing on the market and its affects on the businesses
3.1.1 The increasing exposure effect of social media marketing on the businesses
Social media marketing has several adventages for businesses.Increasing exposure is one of the most significant benefits of social media marketing. To exemplify, since according to the World Internet User statistics, there are currently 2,405,518,376 Internet users, social media marketing gives businesses’ the chance to reach millions of people. Besides Lawrence Zammit, director of Misco Consulting states that “The fact that 84 percent of organisations in this survey use social media such as Facebook, Twitter or ...view middle of the document...
” Consequently, it is clear from above that, as social media marketing technique enables firms more measurable, inexpensive and efficient exposure effect.
3.1.2 Contribution of social media marketing in the increasing sales of the businesses
Another significant benefit of social media marketing is increased sales.Despite the fact that social media marketing tecnique has long term results according to “Social Media Marketing Industry Report” informs that “More than half of marketers who have been using social media for at least 3 years report it has helped them improve sales. More than half who spend 11 or more hours per week find the same results and 62% of those who spend 40+ hours earn new business through their efforts.” (SocialMediaExaminer.com , pg. 18). Additionally social media impacts brands’ search engine rankings in a positive way. Firms with high search engine rankings will listed earlier in search results. The more increasing brands’ search engine ranking means the more increasing company’s visibility and sales. Also the article “The Benefits of Using Social Media to Market Your Company” advocates the opinion that “Being on the first few pages of a natural Google search is important because the majority of internet users do not look beyond the first page or two of search engine results. Google judges all companies based on their authority. The more your company is naturally mentioned and the more followers your company has, the higher your authority will be.” (smallbusinessesdoitbetter.com, para. 3). In addition in the study of founder of Social Media Examiner,Michael A. Stelzner informs that “Those who've been using social media for two years or longer, with 62% reporting a rise. At least 60% of those investing a minimum of 6 hours per week in social media marketing saw improvements in search engine rankings.” (SocialMediaExaminer.com , para. 6).
3.2 Commonly used social media platforms and their working areas
There are considerable types of social media platforms on the internet,likewise Twitter, Instagram, Pinterest, Facebook, LinkedIn, companies desire to use the most beneficial way for their goals. According to Social Media Industry Report: Facebook, Twitter, LinkedIn, Instagram ,YouTube and Pinterest were the top six social media platforms used by marketers.
For businesses it is important to specify their target group.For instance regarding to marketing statistics done by comScore: 80% of Pinterest's users are female, so that if the company sales clothes or cosmetics it might be a great social media platform to working on. For instance Sae Koo mentions that “On a site like Facebook, make sure that you take advantage of your targeting options. When you target the right audience, you’re going to get far more hits. Everyone knows that not every visitor is a customer, but building a thorough base definitely gives you more opportunities to sell.” (tintup.com/blog, para 1.) Psycological studies points that visuality is the most...