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Softbank Corporation Case Study International Business Management

2070 words - 8 pages

The Softbank holding company controls over 600 internet and technology-related companies all over the world. It has become one of the largest distributors of software and technology-related products as well as a provider of internet based information. Softbank Group has its foot in many fields of business: IT-related distribution and E-commerce, Financial services, Publishing and marketing, Internet infrastructure, Technology service and Broadcast media. Softbank acquires high profile internet companies and invests millions worldwide in long-term internet technologies. It is the largest investor in the world in the internet e-commerce and technology related areas - Softbank Group holds 7-8% ownership in the internet and e-commerce industry worldwide.Softbank represents one of the few Japanese companies with significant entrepreneurial potential and future growth prospects. Shift in its core competence and long-term strategies resulted from massive growth in the internet and technology-related markets in the US, Japan and Western Europe. It plans to become one of the largest internet and technology communication companies in the world. In the next 5 years, it will become a major force in the internet and technology-related software distribution areas. But this is only a prediction - without the proper management and much-needed refocusing, the goal may not be easily attained.Although Softbank may seem like it has no problems or weaknesses, they do. Softbank is impacted by heightened global competition and challenged by the newcomers in the industry. There are also many other problem areas Softbank needs to address. These include: How can Softbank become a household name in the US? What needs to be done about accumulated debt, and also how can it be avoided in the future? How can stock price be held steady and strong? In which sectors can we maintain a competitive advantage vs. Which ones need to be dropped?Softbank wants to expand into the Western Marketplace, but they are not a "household" name in the west. Also they are not listed on either the NYSE or NASDAQ which is a major disadvantage to the organization in order to become known on a broader base. These are issues they will have to overcome in order to be able to be successful in the west. In order for Softbank to grow they have developed a system that acquires companies which have accumulated debt - this is a cheap way of adding companies to their list but may hurt them in the end.Softbank plans to enter Japan's online financial and insurance industry which has not been tapped yet. This move may turn out to be very profitable if the operations are done properly. Since it's already their home market, Softbank should be already well acquainted with the political and regulatory environment. The success of environment scanning depends on the ability of managers to take an international perspective and ensure that their sources of business intelligence and information are accurate and global....

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