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A World Of Change Essay

4386 words - 18 pages

Human society has created advancements in media technology to open abroader attention, while promoting a growing interest. New technology such astelevision is one of the latest installments of this franchise. Its' ever-increasingpopularity and influence on American culture proves how powerful new technologycan be when used in media and directed towards the society at large. Highdefinition television or HDTV has become one of the most sought after new marketsin communications technology.One of the more amusing bits of levity from last week's Western Showcam from Bill Geppert. Vice president, general manager of CoxCommunications Inc.'s San Diego system. During a Cable &Telecommunications Association for Marketing luncheon, he noted that58 percent of women would rather receive an HDTV set than a 1-caratdiamond for Christmas this year. The statistic actually comes from theConsumer Electronics Association, which collected the evidence, viasurvey, to point out that men aren't the only consumers of electronicgadgetry. (Ellis)HDTV first hit the market in 1998 and since then has been one of the hottestitems. This article is a surprisingly enthusiastic demand by both women and menfor high definition television sets because of a higher quality picture and clearerreception lending to this growing demand. Even select programming and sportingevents have begun recording in high definition format to generate another facet ofthe expanding market of HDTV. One of the latest developments in the marketsupremacy for High Definition television has been the introduction of Mark Cubanowner of the NBA Dallas Mavericks. Cuban has been quoted as saying "Weproduce original programming shot in HD; they don't." The appearance of majorbusiness mogul Mark Cuban is just another example of the amount of profitprojected from high definition programming and HDTV sales. HDnet is Cuban'scompany, which credits itself with shooting sports programs in new higher qualityformat of HD. These programs include the highly sought after Division one collegelevel sporting events such as college football, basketball, hockey and baseball.Changes like Mark Cuban entering the HD market have allowed prices to dropbelow 1,000 dollars and are almost 50 percent cheaper as compared to the first yearof sales. This has happened because of the increased competition and carries overas a battle of who offers the better product at the cheapest price. HDTV is thefuture.Sports teams and companies could be some of the biggest benefactors in thisHD programming revolution. "The Sept. 7 UCLA-Colorado State football gamewas presented in high-definition by Regal Cine Media at theatres in Denver andIrvine, Calif. The game allowed RCM to test market its new in-theatre ad anddigital content network technology, which rolled out across the U.S. to 4,600 screensby 2004." (Newswire) Not only has HDTV changed the face of televisionprogramming forever, but has created new opportunities and technologicaladvances for...

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