This website uses cookies to ensure you have the best experience. Learn more

Sony Vietnam: Building Quality, Building Confidence.

8373 words - 33 pages

Sony Vietnam:Building Quality, Building ConfidenceIntegrative Management Case Studies 1I.INTRODUCTIONI.1.TERMS OF REFERENCEAs a member of an advisory group (team members are Boros Annamaria, Csecserits Bea, Dinnyes istvan, Ferenczne Bozoki Marta, Kacser Viola, Major Laszlo (Dr.), Mittweg Gabor, Nagy Csaba, Szabone Durucz Judit (Dr.), Varga Endre, Varga Janos, Zrubka Zsombor) (hereafter: ?Group?) I was asked to prepare an analysis ? in cooperation with other members of the Group ? on various aspects of Sony Vietnam (hereafter: ?Sovinam? or ?Company?). I am detailing my analysis, concerns and recommendations on various aspects of the Company.The objective of this report is to provide assistance to the management on operational level aspects of its business operation by calling its attention to various fields on which closer look needed to be taken, and also, by suggesting some strategic alternatives to follow in the future in order to increase profitability and stabilize the company?s market position.I.2.SOURCE OF INFORMATIONSecondary data, provided by NIHON University, was used for the purpose of the study. The Group also used some studies found on the Internet.I.3.INTRODUCTION TO SOVINAMSony has entered the Vietnamese market by establishing a production plant on 1st November 1994, after the post socialist country began to open its markets to some extents according to the communist government?s Doi Moi policy. The purpose of establishing Sony production facility in Vietnam was to compete in the domestic market. As 100% foreign ownership was not allowed, Sony formed a joint venture (Sovinam) with VTB, a state owned company, where Sony owns 70% of the firm while VTB has 30% of it. Sovinam expected a market growth of 20%.Placing Mr. Yokota to lead the company in 1998, the management has realized that there are several problems affecting the company?s effectiveness, such as lack of cost efficiency, quality problems, corporate cultural problems, demotivated staff with lack of management and business experience. Above all, Sovinam?s sales had been affected by the economic crisis in the region. Even in these circumstances, Sovinam covers the 15% of the domestic market, which ensures a leading position for it at the moment, however Sovinam perceived growing competition. Yokota?s strategy was streamlining operations and search for new businesses.Sovinam faces major challenges in the future. The company has to deal with new entrants of the market when the opening of the market takes place between 2003 and 2006, has to cut its costs, find local suppliers which meets Sony's quality standards, and strengthen its position on the market. The main question is whether to follow Yokota?s strategy or it should be changed?II.STEEPLE ANALYSISII.1.SOCIAL?Vietnam?s population is approximately 80 million and its area is 329,566 square kilometres.?Strong social security net in Vietnam?Vietnamese people work hard and honestly with a strong commitment to work?Escalating...

Find Another Essay On Sony Vietnam: Building Quality, Building Confidence.

Sony Corporation Essay

835 words - 3 pages innovation was also a priority for Sony engineers. The road towards building a high quality color television set was quite a struggle. On October 15, 1967, a new cathode-ray tube was completed. The new color television was named Trinitron. Since its introduction in 1968, the Trinitron television has set the standard for picture quality and design. Also, without Sony, the world would never have known the Walkman personal stereo. At first, the

Sony Corporation Essay

2378 words - 10 pages Trinitron color TV system. Throughout the 80’s cameras, video games, VCR’s, CD players, and expansion to various other countries were inducted. Innovations in the 90’s did not disappoint. In 2006 Sony moved to Minato, Tokyo and in 2007 Sony relocated its headquarters to new building which is actually called "Sony City." Moving on to current times, some key problems/issues of Sony are slowing down of sales and revenues, cost cuttings, moving

Origin Of Sony

1872 words - 7 pages root word for 'sound' and 'sonic.' The other was 'sunny,' meaning little son. The name symbolises Sony's spirit and motivation to stay committed to its customers as well as to enhance its reputation in taking its innovations into the future of digital technology. Sony has helped developed discerning Malaysians who have come to expect quality, integrity and reliability in audio/visual equipment. Sony's cutting-edge technology brings sights and

The Games Sony Play

3206 words - 13 pages , the same way as Sony did when it entered gaming industry.Bargaining Power of BuyersBargaining power of buyers is mostly influenced by economic factors influencing consumers' spending power. For example, if the spending power is lower due to economic downturn, Sony is forced to decrease prices in order to maintain profitability (and vice versa). Buyers can demand also higher quality products and new technologies, forcing industry to tougher

Barco case discussion

737 words - 3 pages $24,000, prior to august 1989.Sony entered the industrial projection market with 1020, its first video projector, in 1985. Although 1020 was slower compared to Barco's video projectors available at that time, it had a sharper focus indicating a better quality tube. By 1988 Sony became the main player in the video segment with a market share of 50%. Sony also captured 49% share of the data segment, though its most powerful projector, 1031, in data

Effects of the Tet Offensive

1119 words - 4 pages an end, “Vietnamization” was taken into effect. It was a plan that involved slowly removing American troops from Vietnam, allowing South Vietnam to stand on its own. It ended up leaving a country entirely on its own, unable to stand or fight (Vietnamization). As U.S. troops were pulled out, an intense amount of training and building of the ARVN should have been given, however, it was not. American officials believed that the ARVN did not need much

Vietnam: The new route to success

1075 words - 5 pages develops. Besides, Vietnam has also witnessed emergence of an affluent middle class citizens with rising disposable income who are more open toward western cuisine. This, coupled with a rapid development of the country’s modern trade concepts, has lead to a significant increase in the demand for high quality beef. Given the small domestic supply and unstable foreign sources of Vietnam’s beef industry, AACo has more opportunity to establish its

Environmental Challenges in Vietnam

1508 words - 6 pages outcome. With water quality at a drastic decline the hardship on the people is coming to an all time high (Vietnam The lack of Vietnams shift towards production and consumption in an environmentally friendly manner has become evident to other countries as they come in with helping hands. Countries such as Switzerland have recognized that Vietnam is at the point in development where they can either make or break it. Beginning their

Samsung - SWOT analysis

797 words - 3 pages Life style(Nokia or Sony)·To internal in their structure no outsourcing! familyOpportunities·To unseat Sony as a digital home solution provider·Growth markets CDMA China India·Building smart marketing·Image uplift Europe and Latin America·PEST changes·Packaging·Target age for products (teens)Threats·Corporate governance- Korean corporate scandal reputation·Japanese quality

Sony And General Motors

4209 words - 17 pages philosophy yields many invaluable lessons.During the 1970s and '80s, the virtue of Japanese management was extolled across the U.S. in best-selling books by business gurus. The quality of Japanese decision making was claimed to be high, since managers at all levels participated in consensus management.In the days of Morita's Sony (from the company's founding in 1946 through the '80s), however, the notion of consensus management was relatively

Statesmen versus Warlords

1732 words - 7 pages Statesmen versus Warlords Perhaps no event in recent history has so profoundly affected the political, sociological, and philosophical outlook of the American people as the Vietnam War. George Bell, Undersecretary of State from 1961 through 1966, called Vietnam the “greatest single error that America has made in its national history” (Legacies). As the first war the United States had ever lost, Vietnam shattered American confidence in its

Similar Essays

Building User Confidence With User Experience Design

946 words - 4 pages Increasing user confidence online is a constant challenge of website owners and entrepreneurs. With the widespread scams and frauds online, creating an environment where users feel comfortable interacting, using, and buying from a website is essential. User Experience (UX) design is essential to building user confidence. Make it Easy Website owners have less time than ever to impress and entice potential customers to learn more about their

Building Quality Organizations Assignment 3

4322 words - 17 pages change in attitude and sense of ownership for the quality of services provided by an Kolkata Port. Many supporting factors are required to integrate QA into the structure and function of an Kolkata Port. These are the building blocks which we call the essential elements of institutionalization.Internal enabling environment:PolicyLeadershipCore valuesResourcesSupport functions:Capacity buildingCommunicationsRewarding qualityStructureSupport

"Failure And Deception: Us Nation Building In South Vietnam"

2540 words - 10 pages equipped to win. In this effort to keep alive its hopes of producing a workable, independent South Vietnam, the US government consistently deceived both itself and its citizens. In early 1968, in what has now popularly known as the "Tet Offensive" (Tet-68), communist forces staged a massive attack on US and ARVN (Army of the Republic of Vietnam) forces. Documents written after Tet-68 strikingly show the failure of nation-building, and the documents

Building Employee Enthusiasm Mgt 449: Quality Management And Productivity This Is An Article Review For The Quality Management Course

502 words - 2 pages Building Employee EnthusiasmIn the article, "Building Employee Enthusiasm", the author, Peter Staack, demonstrates the importance for organizations to increase their awareness of safety through the use of incentive promotional products. There is no substitute for a safety program that will save needed revenue normally utilized for workers compensation. Lowered worker's compensation claims are one of the most significant benefits that safety