Southwest Airlines, Case Study

1313 words - 5 pages

1. What are the SWA mission, vision and goals? Are they well defined?Southwest Airlines is dedicated to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. As stated from their web site. Southwest Airlines (SWA) began June 18, 1971; SWA first operated its first routes between Houston, Dallas and San Antonio. Rollin King and Herb Kelleher founded the company, there goal was to create an environment of care, commitment and unparallel service to customers and employees alike. At the end of 1971 SWA immediately began to expand. In 1972 all Houston service was transferred to Houston's Hobby Airport form Houston Intercontinental, this route made it more convenient for people to fly. During the first year of operation the customers were the Southwest's first priority. They also show a true commitment to their employees - By providing a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines.2. What management theory, in your opinion, does SWA follow?Due to SWA culture and the nurturing of their CEO Herb Kelleher; SWA management serves the company best using a participative leadership style. SWA places great emphasis on productivity and customer service. To be successful they must have buy in of this concept by all employees. Kelleher stated that Southwest's biggest competitive advantage is its culture, which positively affects customers and employees. Southwest airlines expects feedback from within its ranks, this concept eliminates the bureaucracy and paperwork normally coupled with large organizations. Kelleher states, "I don't think I'm the primary motivator. I give people license to be themselves and motivate others in that way." Southwest employees not only feel comfortable about talking to management about improvements, they're encouraged to.3. How has SWA excelled in planning and organizing? Examples?With the exception of Southwest, all major airlines today operate through hub-and-spoke networks. In such a network, passengers are flown from surrounding spoke cities to a central hub airport, where they transfer to the next leg of their flight. Travelers, of course, prefer point-to-point service, and Southwest is able to satisfy that need by primarily operating in short haul routes. The air travel industry is capital-, labor-, and technology-intensive. Airlines are subject to intense competition, which produces falling yields and razor-thin margins. To succeed, airlines must quickly employ any new process or procedure that can reduce costs; Southwest was able to succeed in this endeavor.4. What are the key management elements that have allowed SWA to remain so successful in their industry?In 1979, SWA introduced self-ticketing machines; making it even faster and more convenient for people to fly. Moreover, in 1988, SWA becomes Sea World of Texas' official...

Find Another Essay On Southwest Airlines, case study

Southwest Airlines Case Study

1119 words - 4 pages BibliographyKernin, Roger A. and Peterson, Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition.Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion was the competitions between Southwest airlines and "Continental Lite" and "Shuttle By United". As they were beginning the meeting a staff member advised the team of two changes "Shuttle By

Southwest Airline Inc. case : "PEST" Analysis of Airlines Industry

1052 words - 4 pages bitter rivalry. The hostility between competitors were so harsh that two rivals -Texas International and Braniff joined hands to destroy Southwest Airlines even before it could begin its operation. Failed to stop its operation, the rivals began to put up obstacles at every step Southwest took. No wonder, they were dubbed as "predator" meaning an animal that eats other animals. This attitude of destroying the competitor is found in this case in

Southwest Airlines 2004 Case Study Report

2289 words - 9 pages EXECUTIVE SUMMARYSouthwest Airlines provides low-fare, no-frills, air transportation to fifty-eight cities in the United States. While competitors suffered tremendous loses or bankruptcy from the impact of September 11, 2001, Southwest Airlines has maintained its existence, profitability and its employee/customer service integrity. Electronic ticketing or on-line ticketing has been the most valuable asset for Southwest Airlines next to making

Southwest Airlines Case 28

1387 words - 6 pages appears on fortune's list of the most admired airlines in the world?The work environment at Southwest is fun and full of spirit. The company employees create high customer satisfaction and have fun doing their job, they are very committed to Southwest and it seems everyone wants to make it successful. I think it has been listed with Fortune because the work environment they create is an atmosphere where everyone is appreciated and they all do

Mid-Term Case Study Exam HRM 300 - Southwest Airlines

2144 words - 9 pages mission, vision, and goals relate to its HR mission, vision, and goals?The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. The vision of Jerry Kelly, current CEO, is that to maintain their low cost leadership they must continue being the most efficient and most productive airline in the world.From the process of selecting

Analysis of the external environment of "Ryanair –"Southwest" of European airlines" case

1722 words - 7 pages The objective of my report is to analyze the external environment in "Ryanair-'Southwest" of European airlines" case, which is very important factor for the firm's formulated effective strategy. The external environment consists of a wide array of economic and sociopolitical factors. It is the specific market arenas that the organization has chosen in its strategy; it provides the business opportunities to the firm and it's also a source of

A Study on Southwest Airlines.

1354 words - 5 pages Business description and history. Write a description to include the origin of the chosen business, its primary products and services, and a history of its growth and development.Southwest Airlines is a major domestic airline that provides primarily short-haul, high-frequency, point-to-point, low-fare service. Southwest was incorporated in Texas andcommenced Customer Service on 18 Jun 1971 with three Boeing 737 aircraft servingthree Texas cities

Case study of The Path Goal Theory and James Parker, CEO of Southwest Airlines

2134 words - 9 pages produce a higher economic benefit to the profit of the company. The intent of this writing is to explore what the Path-Goal theory is, how it relates to leadership, and then apply the components to how James Parker, CEO of southwest airlines, appears to use them to facilitate daily operations within the company.The Path-Goal theory was developed from studies conducted by Robert House (Robbins 493). House chose to deviate from Fiedler's traditional

South West Airlines: A Case Study Analysis - Corporate Strategy

2074 words - 8 pages Southwest Airlines: History and GrowthSouthwest Airlines (SWA) is a successful domestic carrier operating out of Dallas, Texas. Lawyer Herb Kelleher and his client Rollin King filed for approval of their plans to fly as a regional carrier, flying between three cities in Texas. In February 1968, their plans were approved and the airline has since expanded into a US national carrier, at year-end 2002 flying between 58 cities in 30 states. (case

Southwest Airline (case Study)

668 words - 3 pages Southwest started its service in 1971. It becomes famous by using its pricing strategy of cheap fares backed by seriously controlling costs. The central business of Southwest is the short-haul domestic route. The airplanes of Southwest are always on time which make the customers very delighted.Southwest Airlines¡¯ used market penetration pricing strategy with low-fare, no frills, low cost service on relatively short flights. Moreover

Qantas Airlines: A Case Study Analysis - Why has Qantas been so successful?

2637 words - 11 pages .Creedy, S., Qantas threatened by worker revolt. The Australian 17 March 2006.Galvin, P., & Tywonial, S., 2005, Qantas: the high-flyer of the airline industry?, Case study 7 on the textbook website.Hall, J., 2006. Qantas to wield axe as profit slides. The Australian Financial Review 17 February 2006.Hall, J., 2006. Qantas warns its pilots of a hard landing. Australian Financial Review 16 March 2006.Hall, J., New freight ventures on the way

Similar Essays

Southwest Airlines Case Study

1899 words - 8 pages Southwest Airlines Case Study Marketing. Marketing savvy also plays a key role in Southwest's strategy. Since Southwest's inception, the major elements of the product offering have been price, convenience and service. As a Texas native serving mostly Texas markets, it has played the role of the hometown underdog, fighting against the majors. Now, when Southwest enters a new market, they use a sophisticated combination of advertising

Case Study Management At Southwest Airlines

977 words - 4 pages Assignment: Case study - Management at Southwest AirlinesQuestion: 01 Name at least two things that Southwest is doing efficiently. Name at least two things that Southwest is doing effectively. In what ways do efficiency and effectiveness support each other at Southwest? In what ways do they contradict each other? Southwest Airlines is one of the important Airline of USA. Southwest Airlines may only rank 317 on the Fortune 500 List but the

Southwest Airlines Discrimination Case Essay

1295 words - 5 pages Southwest Airlines Discrimination Case Recently, a Southwest Airlines discrimination issue surfaced resulting from comments expressed by a Southwest pilot during a private conversation. The two minute conversation transpired on March 25, 2011 and was inadvertently broadcast over a Federal Aviation Administration air traffic control frequency in the Houston, Texas area during a flight from Austin, Texas to San Diego, California. According to

South West Airlines Case Study.

2977 words - 12 pages Executive SummaryThousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources such as "News Week," and "Wall Street Journal