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Gap Company Essay

2997 words - 12 pages

Table of contents:IntroductionCompany profileBasic of European Green Capital AwardCorporation Social Responsibility and Triple Bottom LineDefinitionDiscussion about CSR and TBLMethodologyTriple Bottom Line and GAP Inc.PeoplePlanetProfitConclusion:ReferencesAppendix 1Appendix 2Appendix 3Appendix 4Introduction:This report will illustrate the GAP Inc., an international corporation. This corporation offers a range of fashion clothes and accessories. By using field analysis and research found on appropriate theory, this report is going to discuss how an operation works within GAP Inc. base on Triple Bottom Line (TBL) which is key aspects of Corporate Social Responsibility (CSR)First of all, it will consider the definition of Triple Bottom Line (TBL) (John Elkington, 1977), and the literature review of economists about itThen it will explain how GAP Inc. organizational structure supports to build connections between social and environmental responsibility but not ignore their profit as well as affects of TBL on GAP Inc. as an evidence of TBL in practice is presentCompany profileGap Inc. is a global branch of the clothes and accessories retailer and its current headquartered is in San Francisco, California, United States. It established by Doris and Don Fisher in 1969 by a simple reason: Don could not find a pair of jeans that fit (gapinc.com). Gap Inc. is also a leading international specialty retailer of six branches - GAP, Banana Republic, Old Navy, Piperlime, Athleta and Intermix with over 3,400 stores and 136,000 employees around the world.GAP Inc. in United Kingdom also has a headquartered in Berkeley Square in London. Besides, Bristol city also has two stores of GAP system. They are located one in Cabot Circus franchise and other in Cribbs Causeway.With a message of co-founder, Don Fisher "let's do more than just sell clothes". GAP becomes one of companies which use Corporation Social Responsibility (CSR) as an important strategy in their business.Moreover, GAP Inc. is improving that strategy by developing responsibility which follows Triple Bottom Line term: people, planet and profit. In addition, with its system stores in Bristol, GAP Inc. is also a member of event Bristol winning the European Green Capital Award in 2015, therefore, the social and environment responsibility in GAP Inc. strategy is more affirmed.Basic of European Green Capital Award:Nowadays, when society is increasing, the quality of people is also improving. However, rising industrialization after many decades affected strongly environment. If environment become badly, the life in the earth will be threatened.Understand deeply about that, European Green Capital award has been established. It is a result of an initiative taken by 15 European cities (Tallinn, Helsinki, Riga, Vilnius, Berlin, Warsaw, Madrid, Ljubljana, Prague, Vienna, Kiel, Kotka, Dartford, Tartu & Glasgow) and the Association of Estonian cities on 15 May 2006 in Tallinn, Estonia (www.ec.europa.eu). It is...

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