This campaign is likely to target house cleaners and office workers since they have numerous zero waste strategies at their disposal.
This group of people constitutes the largest percentage of this campaign’s target audience. House cleaners are given the responsibilities of doing laundry and general house cleaning activities. The target audience for the campaign should also include house cleaning companies, which are often contacted by busy house owners to do cleaning for them. Consequently, most of them are likely to contribute toward the accumulation of wastes, which are generated during laundry work. Through a well-planned social marketing, house cleaners can be empowered on how best to implement the zero waste philosophy in their daily activities. As a result, this strategy will enable them to reduce as much waste as possible in their houses and even create good working relationships with their employers.
This target audience may include managers, secretaries, auditors, people who deliver mails, stationary sellers, and other office staff. Such individuals handle various office items, including staples, CD’s, stickers, plastic pens, polythene envelopes, and mails. If they do not adopt the zero waste strategy, this target audience is likely to accumulate a lot of office waste. Consequently, office workers need thorough information on various zero waste strategies to enable them to utilize green or biodegradable office items.
People need to realize that taking used materials to recycling plants is not enough; a significant amount of rubbish is still generated by various household activities. For that reason, a fresh approach to the zero waste philosophy is the solution that will steer people to alter their lifestyles to follow sustainable cycles where every refuse material is premeditated to become another person’s supply. The new approach is needed in homes and offices to maximize on the reduction of waste, especially in house chores such as laundry and kitchen activities. For instance, many people rush to buy commercial air fresheners, which normally waste electrical energy. They fail to understand that open windows are natural air fresheners. The new zero waste approach encourages letting houseplants to freshen up the air in the house by absorbing toxins.
To save more power and time, this approach encourages washing clothes once in a week using green (recyclable) detergents to minimize time and drier power expenses. Zero waste laundry also necessitates utilizing as much cold water cycles as possible and drying garments on the clothesline to avoid using an electric drier. House cleaners need this approach to avoid wastage of money as a result of buying new cleaning tools and detergents. This is...