This website uses cookies to ensure you have the best experience. Learn more

Sport And The Media Essay

1453 words - 6 pages

Sport and the Media

The growth of television as a significant cultural form during the
1960s put the relationship between sport and the media on the public
agenda. In late 1969, the US magazine Sports Illustrated drew
attention to the ways in which television was transforming sport. In
effect, sport in the television age was a 'whole new game'. The
growing economic and cultural significance of television for sport
gradually became a pertinent issue in countries around the
world.Clearly sport and television had developed a degree of
interdependence. They belonged together 'like ham and eggs'. In the
view of some, television had 'made' sport

Newsweek expressed concern, in 1967, over the extent to which
television was the powerful partner in the relationship. Debates
developed from the 1970s as to whether the effects of television were
beneficial or harmful both argued that television had transformed
sport. By the 1980s, academic research had mapped out the field and
proposed research agendas and book-length studies had appeared. It is
noteworthy that, to date, far more critical attention has been paid to
television sport than to sport coverage in the print media.

The study of the media has been informed by sociological and
semiological traditions.

I will outline work in these areas and then discuss some key themes
and topics before concluding by outlining current research
trajectories. Typically, media sociology distinguishes three main
aspects of the communicative chain: production, message and reception.
Sociological study of the first part of the communicative chain, the
production of media messages, involves the study of the structures and
finances of cultural institutions and the sets of economic relations
and legal constraints that underpin them; the production practices
that develop within them; the producers, and the professional
ideologies that frame their practices.

Media organizations exist within legal frameworks that determine their
scope. In the United Kingdom, the BBC is a public corporation, and the
ITV system is overseen by a public body, the Independent Television
Commission. Both are charged with a statutory responsibility to
provide a broad range of material, which includes sport coverage. The
introduction of Channel 4 in 1982, with its statutory obligation to be
alternative and innovative, had an impact on the range of sports
covered In the USA free market forces are not subject to as much
restriction, but there are still laws, rules and regulations that
impact upon sport coverage

The press in both countries are subject to less restriction from
government. Sport coverage in the British tabloid press is dominated
by a very small range of sports, with football typically providing
more than half of the content. While some sport events, such as...

Find Another Essay On Sport and the Media

The Importance of Sport and Exercise Psychology

992 words - 4 pages Sport and exercise psychology is a mandatory aspect of the sport science discipline. This discipline contributes to the various professional practices associated with physical activities such as - teaching of physical education, recreation and health promotion, and kinesiology related professions - because it plays a mental role for the participants. Sport and exercise psychologists view physical activity in several different ways: physical

Wrestling: The Oldest and Most Universal Sport

2226 words - 9 pages Wrestling: The Oldest and Most Universal Sport From the beginning of time, before there were written records, scholars believe that men wrestled. "Moreover, almost every known ancient people participated in some form of the game" (History of Sports 14). Originally, men were required to use wrestling skills to defend themselves from beasts of the field and other men. It is from this prehistoric way of life that wrestling was created. From

Sport and Development: The Special Olympics

1625 words - 7 pages The tour is open to student enrolled in the Diploma of Sport and Development. This project gives the student the opportunity to stay and volunteer in the USA for two weeks. Giving them opportunity to understand and learn from the sport industry in the USA. From the 25 July to the 2 August 2015, Los Angeles, California will be hosting The 2015 Special Olympics World Summer Games. This event will cater for 7,000 athletes and 3,000 coaches

Sport, Education, and the Meaning of Victory

3385 words - 14 pages Sport, Education, and the Meaning of Victory Sport was included in ancient educational systems because it was thought to promote aretê or human excellence which could be applied to almost any endeavor in life. The goal of most modern scholastic athletic programs might be better summed up in a word: winning. Is this a sign that we have lost touch with the age-old rationale for including sport in education? I argue that it need not be by

Doping in Sport and the current issues and challenges for sport management

924 words - 4 pages Once and for all, I did not use steroids or any other illegal substance. (Mark McGwire) Doping in Sport and the current issues and challenges for sport management, how did it all start and what now? Sports in the world have been generating billions and billions of dollars for years. This money comes from sponsorships, media rights, and legal gambling. All of a sudden, out of know where several sports have been destroyed by doping. Doping has

Youth and the Media

2064 words - 8 pages Youth and the Media A major stepping stone in the path of contemporary youth is that of the media and it’s all to often fatalistic, unfavourable and adverse representation of today’s youth. The media primarily are

American Paint Horse and the Equestrian Sport Application Essay

795 words - 4 pages my sights on obtaining that goal myself. In the 2012 issues I read of a new opportunity, the world games. I knew as soon as I had read about the opportunity I would be applying for the 2014 games for my last year as a youth. I am very passionate about the American Paint Horse and love to share my experiences with this animal. It would be an honor to be able to represent this sport at this prestigious of a level. The world games is a great

Crime and The Media

2124 words - 8 pages the content of both papers which has a particular target group that it is aimed towards attracting. It is generally seen that the split of social groups through the media is part of a modern society and is now accepted. Tabloid papers today have a certain criteria to meet, certainly when thinking about their audience groups. For example, male lower and working class groups tend to want to read sport coverage with wit and some slander towards the

The American influence on Canadian sport growth and development

706 words - 3 pages American Influence:-Canada has a close relationship with the United States, sharing the world's longest undefended border, co-operating on some military campaigns and exercises, and being each other's largest trading partners. In sport, Canada's competition came from south of the border for much of the 19th century. Baseball, Cycling and athletics in Canada are generally being influenced by the states popularity and partially by Great Britain

Globalisation and the Media

802 words - 3 pages This week's readings deal with several fundamental issues which all interrelate. These issues include the mass media, the digitisation of modern mass media, neoliberalsim, and globalisation. The term mass media refers to print, broadcasting and telecommunication systems. There is now a new phenomenon taking place in today's very technologically advanced society; this is the digitisation of the modes of mass media which were mentioned previously

Terrorism And The Media

1796 words - 8 pages media of today. What better place to get the public informed about our reasons and purpose for attacks than the news. Albert Bandura gave a good definition of terrorist's objectives when he stated: "Terrorists try to exercise influence over targeted officials on nations through intimidation of the public and arousal of sympathy for the social and political causes they expose. Without widespread publicity, terrorist acts can achieve neither of these

Similar Essays

Culture, Media, And Sport Essay

3379 words - 14 pages strengths and weaknesses and consider whether it fits with the government’s wider social policy. The Department for Culture, Media and Sport (DCMS) produced the strategy known as “A Sporting Future for All”. They were formerly called the Department of National Heritage before Labour came into power in 1997. They are responsible for the arts, the National Lottery, tourism, libraries, museums and galleries, broadcasting, film, the music industry

Research Results Relating To Women's Participation In Sport And Media Coverage Of Women's Sport

390 words - 2 pages participants (1990):Male 77% Female 23%• More girls drop out of sport than boys and at an earlier age. By their early twenties the participation rate of males is nearly double that of females. The approxi mate percentages of males and females who play organised sport are:47% of males aged 14-19 years 37% of females aged 14-19 years 33% of males aged 20-24 years 18% of females aged 20-24 years• The number of women in coaching, administration and

Latin America: Sport And Telenovelas? Lozano, J, (2007) “Latin America: Media Conglomerates”

879 words - 4 pages systems and how it has changed from the 1970s to present day. The main argument suggests that in the 1970s and 1980s, the Latin American mass media system was very much dependant on the US as a whole adopting their media system entirely. As time moved on this lessened right until present day where Latin American media dominates open-TV primarily with Telenovelas. However, genres such as fiction are still popular by the US media on open-TV and

The Relationship Between Sport And Identity

1415 words - 6 pages team wearing the green Springbok rugby shirt. The rugby success was the symbol of the nation and Nelson Mandela used his domestic power to promote South Africa through the means of sport to the rest of the world through the international media coverage of the World Cup. At this time of the World Cup, South Africa was a world stage, international recognition was at stake. Media is a factor in creating identity, especially national identity. Gaining