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Sports Broadcast Analysis Of Nba Game: Use Of The Televised Sports Manhood Formula In Sports Broadcasting

2115 words - 8 pages

For a professional sport broadcast I chose to cover a National Basketball Association (NBA) game of the New Jersey Nets playing in Philadelphia against the Philadelphia 76ers. The game was broadcast on the Yankees Entertainment and Sports (YES) network. This game featured the two teams with the lowest win percentage in their division of the NBA. This broadcast shows that the most popular professional sports still do exemplify the televised sports manhood formula introduced by Michael Messner in his book Taking the Field: Women, Men, and Sports. The main themes Messner gives as his televised sports manhood formula are: white males are the voice of authority, sport is a man's world, men are foregrounded in commercials, women are sexy props or prizes for successful sports performances or consumption choices, whites are foregrounded in commercials, aggressive players get the prize, boys will be violent boys, give up your body for the team, and sports are war. I will demonstrate that each of these topics is covered by the broadcast of the basketball game. The overall message conveyed by the production of this game on television is that the typical people who should like basketball and watch it are successful white men. I will show that in the two and a half hour broadcast of the Nets vs. 76ers game the televised sports manhood formula is still used.
When I first turned to the game I noticed that the pregame show was hosted by a white female behind an anchor desk. She was by herself and covered the main headlines of the news around the basketball league. She also did the halftime and post-game show by herself. This goes against the theme that white males are the voice of authority, but during the game the two commentators were both white males. On the court the New Jersey Nets head coach is a white male and the 76er head coach is a black male who was a former NBA basketball player. Overall the white male is the voice of authority because in the broadcast we hear the white male commentators the most and they report on what is going on in the game. They give their opinions on the game and the television viewers listen to them throughout. One example is in the third quarter of the game the team was losing by eighteen points and one person said that the New Jersey Nets center Brook Lopez needs to be more involved in the game. He is giving his opinion on what he believes should happen in the game. With the exception of the lone female anchor on the pregame, halftime, and post game shows the two white male commentators are the only people we hear in the basketball game.
The next theme that the Nets game showed was the sports are a man's world. There was no mention of the women's sports that the network also does occasionally show but there were many commercials for the return of the baseball regular season and opening day for the Yankees. The stands were pretty empty since both teams are bad but there was not one single female I saw on the sidelines as...

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