This website uses cookies to ensure you have the best experience. Learn more

St Patrick's Essay

1973 words - 8 pages

Marketing-Mix

According to Kotler et al. (2005), the term marketing mix indicates all of the marketing activities which are applied by the company for an individual range of services at the target market. The traditional instruments of the marketing mix are the 7 P’s of Marketing. Those are product, price, place, promotion, people, process and physical evidence. In the following paragraphs the marketing mix will be applied to the St Patrick’s Festival in Birmingham.

Product
The Festival lasts three weeks. During these weeks there are different events held for the whole family. Beside the different events the people are celebrating with a St Patrick’s Parade from Camp Hill to Digbeth (St. ...view middle of the document...

d.).

Place
The different events take place all about the Irish Quarter of Birmingham. A lot of Irish lived in the poorer parts of Birmingham like Digbeth and Deritend (Birmingham City Council, n. d.). In 2002 more than 38,000 Irish people live in Birmingham which is 4 % of the population (Dr Carl Chinn MBE, 2002). Moreover in Digbeth are many Irish Pubs, Clubs and the Irish community Center (Elsmere, G., 12.03.2014).

People
The St Patrick’s Festival Birmingham occupy only volunteers. It is possible for people to volunteer via the website or Facebook. So they have to count on the help of other people. Moreover the festival has a partnership with the City Council of Birmingham and live from sponsors and their media partners radio wm and The Herp & Craic. Their sponsors are Irwin Mitchell Solicitors, Guinness, Birmingham City Council, The Irish Post, South & City College as well as the Department of Foreign Affairs and Trade of Ireland (St Patrick’s Birmingham, n. d.).

Promotion
The festival gets promoted through their sponsors and their media partners as well as the Newspaper Birmingham Mail, the Irish Post, their website and through social media. With this variety of promotion platforms the organizers reach a lot of people. They have many channels to reach their target group of families. Their main channels to promote the festival are radio, newspaper and social media (St Patrick’s Birmingham, n.d.). Their Facebook page has 3,098 follower itself (Facebook, n.d.). Additionally Facebook events were created with extra information on every event (Facebook, 21.02.2014)

Process
The schedule of the festival is published via the newspapers ‘The Irish Post’ and ‘Birmingham Mail’. All of those who are interested in the festival are also able to get the timetable from the St Patrick’s Birmingham website. Additionally the Facebook page of the festival gets updated with the latest information on the events and the parade. Over their Facebook page they are able to reach the people also spontaneous. They are posting their current events on the platform and people are able to attend impulsively on the same day (Facebook, n. d.).

Physical Evidence
Mainly everything proceeds via the festivals website and Facebook. People can see photos of the parade, different events before and after the festival. If customers have questions they are able to reach those who are responsible via a contact form on the St Patrick’s Birmingham website. Furthermore via post or personally through the address on the website together with telephone or e-mail contact (St Patrick’s Birmingham, n. d.).

The events are held in different locations through the Irish Quarter of Birmingham. The locations are the Crescent Theater, different libraries, the Custard Factory, South & City College and different pubs. For exhibitions, tables and exhibition walls are needed. There is also a storytelling event where the organizers need enough chairs for anybody as they do not know how many people...

Find Another Essay On St Patrick's

Proposed changes for the 2007 St. Patrick's Day Parade

1187 words - 5 pages Proposal on changes for the 2007 St. Patrick’s Day ParadeDirected to the Chairman of the parade committee and the President of the Ancient Order of HiberniansFirst of all I would like to extend my appreciation for the opportunity to Co-chair the Parade Committee of 2006. Due to few unavoidable situations and my nativity at coordinating such an important event, I have been educated thought trial and error. In this respect I would like the

Stereotypography Essay

1227 words - 5 pages “Eight Insulting Ways People Act 'Irish' on St. Patrick's Day.” McKinney quips that “St. Patrick is . . . credited with driving the snakes out of Ireland, which is like driving the velociraptors out of a basketball court—pretty easy since there weren't any.” One common theory of the “snakes in Ireland” alludes to the serpent symbolism of the Druids. If this is the case, and Saint Patrick actually drove out the Druids, this means an American

Perks of being wallflower and homo

1006 words - 4 pages opened the door at the party. Brad, Patrick and Charlie all felt embarrassed. In the book, Brad and Patrick's situation challenges us to respect gay and lesbian's troubled relationships. But the fact is, society and parents always reject homosexuality. As the aim of the book, the writer desires to lead us to show respect to gays by the letters of Charlie.Gays are often looked down upon by society. At the first high school party Charlie attended, he

Francis Scott Key Fitzgerald

679 words - 3 pages of Paradise." He returns to visit Montgomery and resumes his engagement with Zelda in January of 1920. Shortly after "This side of Paradise" is published. On April 3rd 1920, he and Zelda get married at rectory of St. Patrick's Cathedral in New York and have their Honeymoon at the Biltmore Hotel Then in October 1921 he has his first daughter who he names Scottie. After the two of them rent a house in West Point, Connecticut where he

Religous Site Visit

1331 words - 6 pages that I wanted to attend a place of grandeur so I decided to visit St. Patrick's Cathedral in midtown. I had long wanted to visit this huge,majestic, building many times when I pass through the vicinity, but I never had the opportunity to until now. Now I was able to go as a student looking to gain insight into the Christian tradition. I visited the Cathedral on March 30,2014 for the 12:00PM mass. It was a relatively easy commute as the church is

Jonathan Swift : A Positive Irish Influence

999 words - 4 pages towards the Irish. Swift remained in Ireland witnessing British rule, and his tolerance for their authority lessened. While Swift held his position as dean of St. Patrick's Cathedral in Dublin, he had a positive impact on Ireland and the Irish citizens, highlighting the awful control England possessed over Ireland (Hachey et. al. 32).Swift saw his assignment at St. Patricks' as a disappointment as he was searching for a higher position in the

El Grito, or "the Cry" of Independence

777 words - 3 pages you've got a party in some neighborhoods that rivals St. Patrick's Day's.Even with all its red-white-and-green flag-waving and cries of Viva Mexico, Cinco de Mayo seems not to be as much an expression of hard-core nationalism as a day to celebrate Mexican tradition and the survival of that country's emigrants in this new land. Some union leaders will try to use the day as Cesar Chavez did in California -- to recruit new members -- but for most of

Mission

871 words - 3 pages Christ." Patrick's preaching and teaching, "among foreigners" left us with a rich legacy which survives to this day. Columbanus' mission too was universal. His Penitentials teach forgiveness for all. Walker says, "…the poor, the sick and the unfortunate were drawn to him by his sharing in their common lot." This shares the same characteristics as Jesus mission. Walker continues, "…Solitude led him to seek truth on the side of the

St Patricks

1104 words - 5 pages Saint Patrick's Cathedral, one of New York's greatest cathedrals, is located in Manhattan at 14 E. 51st St. The main reason the cathedral was built was to affirm the ascendance of religious freedom and tolerance. Thousands of poor immigrants and one hundred three prominent citizens helped pay contributions toward the church. The prominent citizens paid approximately one thousand dollars each.This cathedral supports the idea that not one single

Compare and contrast Roman Catholics and Protestants with brief history of the two

647 words - 3 pages Norther Ireland being faught between these two.Roman Catholics are supposed to wear green on St. Patrick's day as opposed to orange which the protestants are to be clothed in. This is most likely the most useless contrast between the two, but if they all did it, it would be really easy to scope them out. Both have confession, but catholics confess their sins to a priest, whereas protestants confess straight to God. This is also close to where

South Boston Suicides

552 words - 2 pages had much to offer them. So, some turned to suicide. Some connections can be drawn from studying the victim's background. All of the victims came from fatherless homes of South Boston. Also, all of the suicides were committed by males. The first victim, Kevin Geary, hung himself on December 30th after getting an $85.00 traffic ticket for running a blinking red light. Tommy Mullen was gregarious and popular, but on the night before St. Patrick's

Similar Essays

St. Patrick's Day Parade Controversy Essay

711 words - 3 pages For two hundred and forty years the Irish, whoever they may be, have been flaunting their ethnicity, a socially created system of rules about who does and does not belong to a particular group, and nationality through the St. Patrick's Day parade in New York City. Because so many immigrants came to the United States from Ireland and ended up finding good work and living conditions in New York, they stuck together. They lived in close proximity

Everyone Wants To Be Irish On St. Patrick's Day

605 words - 2 pages Introduction to Cultural Anthropology"Everyone wants to be Irish on St. Patrick's Day."It is always interesting to experience something new and different in life, whether this may be something completely opposite of what you are used to, or something that varies only by a little. With the world being so large, and the amount of people even larger, the number of cultures worldwide amazes anyone that comes into contact with it. Many of us find

History Of St. Patrick's Day Essay

1184 words - 5 pages With the main focus of St. Patrick’s Day being that is the celebration feast for the patron saint of Ireland, it was actually the immigrants from Ireland to North America–particularly Boston and New York–that first propagated the annual event. It was in 1737 that the first St. Patrick’s day parade was held in Boston, Massachusetts. Following Boston was New York City’s parade in 1762. From there many traditions were created, one being that

How Is The Concept Of Belonging Represented In Peter Skrzynecki's Poetry? Feliks Skrzynecki, 10 Mary Street And St Patrick's College

1877 words - 8 pages values - develops a feeling of belonging to and knowing one's self, and in turn, a strong sense of belonging to humanity. 'Feliks Skrzynecki', 'St Patrick's College' and '10 Mary Street' all support this thesis and position the reader to consider the concepts of belonging from the perspective of someone who feels alienated, excluded and alone.The poem 'Feliks Skrzynecki' tells us of Peter's father, his life, and his clear sense of belonging. It