Standard Chartered Essay

2725 words - 11 pages

Business Research MethodTopic: Loyalty; a major challenge for the Banking SectorA study of Standard Chartered Bank for twin citySubmitted to: Miss Najm-u-SeharSubmitted by:Hafiz Sohail AliNabeel QasmiFederal Urdu University Arts, Science & TechnologyISLAMABADLoyalty; a major challenge for the Banking SectorA study of Standard Chartered Bank for twin cityINTRODUCTION:The topic of our research is loyalty and its effects on the job satisfaction and turnover ratio in the organization. Loyalty, as a general term, signifies a person's devotion of attachment to a particular object, which may be another person or group of persons, an ideal, a duty, or a cause. It expresses itself in both thought and action and struggle for the identification of the interests of the loyal person with those of the object. Loyalty turns into fanaticism when it becomes wild; and into resignation when it displays the characteristics of unwilling acceptance. A man without loyalty does not exist in organization. It efforts and arouses him, brings meaning, direction, and purpose into his life and unifies his activities. loyalty has a social function. Only man's willingness, to invest his understanding and moral resources in cooperation with others, generously in something in future his less broad circle has it been possible for communities to emerge and continue to exist; among them, family, church and nation. Excerpted from the Encyclopedia Britannica, from the article entitled "Loyalty" (1971)SIGNIFICANCEWe, the group of researcher decide to analysis employee's loyalty and its effects on the job satisfaction and turnover ratio in the organization. Do satisfied workers really work harder? If they do, is it because they are satisfied? Once we have been doing things for a while, our motivation decreased. Motivation! While other employees might be motivated to come to work, others are not. It then becomes management's challenge to deal with employee inertia. Organizations must consider the nature of employee engagement, because this one variable is likely to predict an organization's ability to achieve high results with productivity, profitability, customer service, and staff retention and workplace safety. The employee's satisfaction is directly connected to the organization productivity. Higher employee motivation leads to greater creativity and productivity, which in turn lead to improved company performance.Literature ReviewAccording to Michael Argyle There are different claims about the effect of happiness on productivity. Some think that the enjoyment of life will produce involvement and smooth interaction, thus increasing productivity. Others rather expect that happiness will reduce the motivation to seek improvement and make them passive and dull. There is no research on the effects of overall happiness or life-satisfaction on productivity. However, there is a lot of research on the relationship between job satisfaction and work performance. Job satisfaction is quite...

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