Starbucks Essay

927 words - 4 pages

Company: StarbucksTeam assignment 5: INNOVATION STRATEGYWhere is your firm's industry on the life cycle as shown in Exhibit 7.2?The coffee brewing industry is in a maturity stage of its life cycle. It has been implanted a few decades ago, and now it's stable. There are a lot of different companies that are in this industry, a lot of local coffee shop gets into the market, but nothing threatening to the bigger firms.What is the dominant technological design of the industry in which your firm is primarily located?The dominant technological designs for the coffee shop industry are espresso machines and other coffee machines. The coffee machines available at the moment are all quite similar and they all have the same goal that is to make as good coffee as possible for the consumers. There hasn't been any disruptive innovation in the industry since the coffee machines came and the thing that gives companies in the industry commutative advantages is more about the service and the quality of the coffee beans.Did this dominant technology develop quickly or more slowly? Can you identify what influenced the speed of diffusion?Through the last decades the dominant technology for the coffee industry has been developing slowly. Since the coffee machine was invented there have only been made some improvements from old versions. There is no particular need for the technology to develop quickly, the most important thing for the coffee shop industry is the knowledge of employees to make good coffee, the service and the quality.Where is the dominant technology on the S-curve in your focal industry? What alternative technologies could present a paradigm shift as shown in Exhibit 7.10?The current technology used in the coffee industry has reached its physical limit. It hasn't evolved since 2008. The technology itself hasn't evolved since then and it doesn't look like a new entrant will arrive on the market soon. As shown on the graphic below, the technology used by Starbucks (used only by them because they bought the rights of this machine) is at the top of the Physical Limit, and for the moment, no other technology has entered the market. All the main coffee-making technologies that are used in the industry have reached their physical limit and the only way for it to develop is if there comes a new disruptive technology.What is the role of standards in the focal industry?Standards in the coffee industry are being set up to specify characteristics of a product, producing methods, quality, specific processes, decision making, safety and also specifications in relation to working conditions, environmental impact and furthermore.From a marketing perspective, what attributes describe the current major customer segment for your firm?Starbucks customer service is based on their customer-driven marketing strategy. Starbucks does this by firstly segmenting their customers and getting them researched specifically in order to understand their customer needs....

Find Another Essay On Starbucks

Starbucks Essay

761 words - 4 pages Starbucks was founded in 1971 on March 30, by three partners. All three partners met while students in University; English Teacher Jerry Baldwin, History teacher Zev Siegl, and writer Gordon Bowker. All three were inspired by Business man and entrepreneur, Alfred Peet, who had been in the roasting business some time and was known for high Quality roasts at affordable prices. Originally the company was to be named Pequod, after the ship mentioned

Starbucks Essay

1293 words - 6 pages Starbucks Case Student’s Name Institutional Affiliation   Starbucks Case Each company has what sets it apart from other companies in the same industry. This ideology excludes not Starbuck. Starbuck has a history and right from its inception, the founders wanted something that would offer fine coffee to the society that settled in Seattle. This has all along been the case. To accentuate this phenomenon, there was a time Howard Schultz had to

Starbucks

2063 words - 8 pages Starbucks      Transnational corporations have had a tremendous impact on the interconnectivity that between countries, corporations, and people on a global landscape. Fueled by capitalistic ideals of increasing profits numerous corporations have expanded there operations into the global marketplace, some with much more success than others. One such transnational corporation that has embodied this pursuit of expansion

Starbucks

1164 words - 5 pages Starbucks Coffee CompanyThe Indian DilemmaAbstractIn 2006 , Starbucks coffee company (Starbucks) the world No.1 specially coffee retailer had over 11000 stores in 36 countries, Starbucks employed over 10000 people. The company had over 7600 retail locations in its home country US. Starbucks succeed to cover almost the world wide with its special coffee.In 1982 Starbucks hired a new director called Schultz; Schultz tried to convince the owners to

STARBUCKS

1966 words - 8 pages 1. How did Starbucks create its uniqueness in the first place? Starbucks Uniqueness Starbucks grew from a small business establishment to being one of the most successful Coffee Companies. It is the uniqueness of Starbucks that enabled it to be a successful company. This has created a sense of uniqueness among the customers. This is more surprising since the company hardly puts up billboards. Its uniqueness is attached to its services and

Starbucks - 2226 words

2226 words - 9 pages growth. The system evaluates the industry’s present rivalry competitors, the threat of new entrants, the bargaining power of suppliers, the bargain power of buyers, and the threat of substitute products (Mullins, 2014, p. 80). Rivalry among Existing Competitors: Starbucks rivalry amongst existing competitors is high with a likely entry. Starbucks direct rivalry exists between McDonald’s, Caribou Coffee, Costa, fast food beverage providers, and

Starbucks - 564 words

564 words - 2 pages for coffee makers at the small Seattle based coffee shop, he immediately saw opportunity. While it may have taken years, his perseverance paid off in the end.·They believe in signing a deal not necessarily with a pen and paper but a firm handshake and their word. The founders of the original Starbucks were longtime friends and contributed their strongest skills in the success of the coffee shops focusing primarily on quality versus profit

Starbucks Coffee

894 words - 4 pages Starbucks Coffee Coffee is not the main drink in my culture. In Taiwan, people used to drink tea. However, young generations like to pursue the Western culture. When Starbucks was launched in Taipei, I saw a lot of people go to Starbucks everyday. During the weekend Starbucks was very crowded with customers. Starbucks did many marketing researches in Taipei and the research information helped Starbucks to become a successful coffee chain in my

Starbucks Analysis

647 words - 3 pages It is difficult for many to trade the taste and quality of Starbucks for cheaper alternatives such as the break room coffee. Yes, maybe the break room coffee is more convenient and free, but is it really that inconvenient to go grab a Starbucks? Also, is it really that expensive considering how wonderful the taste is? This is a common thought process of a frequent Starbucks coffee drinker. It is these thoughts that make power of rivalry

Starbucks Marketing

1662 words - 7 pages Starbucks opened in Seattle’s Pike Place Market in 1971 with hopes of creating a "third place" between home and work. Starbucks was created to produce premium coffee, while adhering to various core principles during economic growth. "The company has realized that people don’t only come for coffee; they come for the atmosphere," (Kembell). Customers are able to socialize, read, study or enjoy music while drinking coffee. Starbucks

Starbucks Marketing

1118 words - 4 pages StarbucksBrief History: The first Starbucks location opened in 1971. The name is inspired by Moby Dick's first mate. This name and the mermaid logo were inspired by the love of the sea, from Starbucks original lo-cation in Seattle Washington in the heart of Pike Place Market. Starting as a single shop special-izing in high quality coffee and brewing products the company grew to be the largest roaster in Washington with multiple locations until

Similar Essays

Starbucks Essay 600 Words

600 words - 2 pages Q) What is Starbucks' strategy?Starbucks is currently following a differentiated strategy with a long term growth orientation.It is also focusing on enhancing and strengthening its brand image, by taking several initiatives related to its core business that are intended to enhance customer experience at Starbucks retail stores.Developing and maintaining leadership talent; as well as organizational values, culture and principles.It has a

Starbucks Essay

864 words - 4 pages Serving as a social lubricant, Starbucks has offered people, exquisite, one of a kind coffee all over the world. Starting in Seattle, Washington back in 1971, it has expanded rapidly all over the world with more than 20,000 stores open today (Starbucks.com). The Starbucks locations offer hot and cold coffee beverages plus food items. While prices vary, Starbucks offers coffees anywhere from about $2 dollars to about $5. Their standard sizes

Starbucks Essay 2263 Words

2263 words - 9 pages CASE STUDY: STARBUCKS COFFEE BY: KATHLEEN LEE GRC 411 CASE STUDY: STARBUCKS KATHLEEN LEE 1 Brief History: The first Starbucks location opened in 1971. The name is inspired by Moby Dick's first mate. This name and the mermaid logo were inspired by the love of the sea, from Starbucks original lo- cation in Seattle Washington in the heart of Pike Place Market. Starting as a single shop special- izing in high quality coffee and brewing products

Starbucks Essay 1804 Words

1804 words - 8 pages about Starbuck, because many other food service companies also offer coffee and at a lower price. The average price that Starbucks offers is much expensive than other competitors, but a lot of people still like to purchase coffee from Starbucks. Introduction to company The first Starbucks appeared in 1971, which was located in Seattle’s Pick Place Market, and the founders were Gordon Bowker, Jerry Baldwin, and Zev Siegl. In the beginning, they