Imaging if there was no more coffee in this world, how would you feel? Nowadays, coffee becomes an important part of people’s life. People who often work overtime, they drink coffee because caffeine can make you awake; people who have to wake up early in the morning, they drink coffee because instead of making breakfast, coffee is more convenient; people drink coffee during the free time, because it also tastes good.
I am interesting in talking about Starbuck, because many other food service companies also offer coffee and at a lower price. The average price that Starbucks offers is much expensive than other competitors, but a lot of people still like to purchase coffee from Starbucks.
Introduction to company
The first Starbucks appeared in 1971, which was located in Seattle’s Pick Place Market, and the founders were Gordon Bowker, Jerry Baldwin, and Zev Siegl. In the beginning, they learned about coffee from Alfred Peet, the owner of Peet’s Coffee. He helped the three founders to open another store in 1972. After eight years, Siegl left the company to manage other business. Later on, Starbucks was continuing grow. In 1988, it already had 26 stores. Four years later, it operated 165 stores. In 2011, it has more than 17,000 stores in over 50 countries. Out of existing 17,000 stores, approximately 8,870 stores are company-owned, 8,139 are licensed stores. As for today, Starbucks has more than 20,000 stores in over 60 countries. The headquarters is located the same place where the three founders opened the first store, Seattle. Other large divisions are in Japan, United Kingdom, China and Australia.
The mission of Starbucks can be divided into 6 branches; the mission for its coffee; the mission for its partners; the mission for its customers; the mission for its stores; the mission for its neighborhood; the mission for its stockholders. The mission for the quality of its coffee is to care deeply about it. Managers believe in selling the best coffee. The mission for its partners is to work with passion. They enjoy their jobs and show respect and dignity to others. The mission for its customers is to promise. Managers firmly believe that sellers should have a good relationship with their customers, and always put their customers in the first place. The mission for its stores is to have sense of home. Hopefully, stores can help customers get out of their busy world, and relax for a moment with friends. The mission for its neighborhood is to lead with responsibility. Having a good connection with the neighbors benefits the partners, the customers, and the community. The mission for its shareholders is meeting profitable. The success of a company is due to its shareholders. “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Our Starbucks Mission Statement). One person represents people; one cup represents Starbucks; one neighborhood represents friend. Starbucks brings people a feeling of connection....
