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Starbucks Essay

864 words - 4 pages

Serving as a social lubricant, Starbucks has offered people, exquisite, one of a kind coffee all over the world. Starting in Seattle, Washington back in 1971, it has expanded rapidly all over the world with more than 20,000 stores open today (Starbucks.com). The Starbucks locations offer hot and cold coffee beverages plus food items. While prices vary, Starbucks offers coffees anywhere from about $2 dollars to about $5. Their standard sizes are named in a different way, starting from a Tall, to a Grande, to a Venti and even a Trenti. Attracting customers by offering facilities like free Wi-Fi internet access, makes Starbucks a convenient social interaction restaurant. Some of the most compelling marketing strategies Starbucks offer to its customers is its warm atmosphere, environmentally friendly establishment, and good reputation.
A Starbucks experience starts as soon as a prospective customer walks in through the front glass door. Starbucks takes pride in posting a sign to the glass window, next to their doors, which reads “Starbucks is a smoke-free environment”. It automatically gives it a warm atmosphere to those who wish to bring children and elderly. Since, Starbucks is a huge fan of the winter holidays, on any given day in December, customers are bound to witness holiday spirited décor all over the locality. The glass doors, windows, and light blue dark green walls are decorated with white leaves and snow crystals all across. Generally speaking, Starbucks locations have a bulletin board on one wall filled with posters of community involvement. Starbucks’ Shared Planet motto is imprinted to the black chalk board. It entails a commitment to the coffee and community it serves. It reads the following: It’s our COMMITMENT to doing business in ways that are good to the earth and to each other. From the way we buy our COFFEE, to minimizing our environmental footprint, to being involved in local COMMUNITIES. It’s doing things the way we always have. And it’s using our size for good. And because you support us, Starbucks Shared Planet is what YOU are a part of too” (Starbucks.com)
Around the line one makes to request their coffee, are side tables, shelving units, and wall shelves filled with Starbucks franchise products. Ranging from regular coffee grains, mugs, coffee blenders, sleeves, and bags to name a few. The smell of brewed coffee surrounds this setting. It gives a kindly and fuzzy feeling. The music played in the background in relaxing and soothing. It is loud enough to hear, but does not take over conversations. The employees greet everyone and have an interpersonal relationship with its avid customers. Having friendly baristas is a promotion Starbucks uses....

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