This website uses cookies to ensure you have the best experience. Learn more

Starbucks And Howard Schultz Essay

1914 words - 8 pages

Waking up drowsy, struggling to get out of bed and the difficulty to mentally prepare for the day is a common problem that many individuals deal with day in and day out. Consuming one particular caffeine-filled drink can almost always solve the morning grogginess and lack of motivation for the majority of people. Coffee has become part of the daily routine for the majority of people all around the world, and due to the constant demand for coffee, there are numerous multi-million and multi-billion dollar successful coffee chain companies that can be found internationally and all over the globe. When considering all of the major coffee corporations, a few well-recognized names that are ...view middle of the document...

Inspired and intrigued by the success of Howard Schultz and his constant improvements to Starbucks, I wanted to further my knowledge about the company and the leadership skills that Schultz possesses. Being as successful as Schultz may not lie in my future, however, I think that by researching many of his techniques and approaches to the business world I will be able to take mental notes and possibly apply them to my concentrated major as well as enhancing my business related skills that I have developed thus far. In Howard Shultz’s book, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, he discusses all the essential components of a work place that are necessary for a company to run smoothly. Through his entire time employed by Starbucks, Schultz has developed certain skills that he realized were necessary to run a successful business. Going hand in hand with many of Warren Bennis’s theories, Schultz demonstrated that his ability to succeed as a twice-born leader by establishing trust within all employees of the company while instilling passion throughout the employees as he revolutionized the coffee industry. Schultz is constantly motivated to reach his goals while making sure that he never compromises his own values in which his determination was based off of. (OWN, 1). Howard Schultz’s believes that if you abide by these guidelines, you are destined for success as a business professional, role model and exemplary leader in the eye of society.

In order to understand how many goals and aspirations Howard Schultz has achieved throughout his career so far, it is important to understand the circumstances in which Howard Schultz was raised and why his upbringing makes his success as a leader much more admirable. Howard Schultz was born in Brooklyn, New York during the summer of 1953, to a poor Jewish family. In an interview with Oprah, “Schultz told Oprah about his father who struggled with a series of blue-collar jobs, never able to find meaning or fulfillment in his work. The breaking point happened when his father was injured on the job, with no health insurance or worker’s comp. It left a lifelong impression on Schultz (Gallo, Forbes).” From his father’s struggles, Schultz realized he wanted to work hard to pursue a career he loved and was passionate about. Since Schultz did not have endless opportunities due to his families financial struggles, he needed to strive to be the best he could be, hoping that one day he would be able to provide for his family in ways that his parents could not. Schultz’s childhood and young adulthood struggles before his success qualify him as a twice-born leader, which is characterized by Warren Bennis as someone who has re-invented him or herself and become a leader due to their hard work and success while overcoming many obstacles. Bennis highlights in his book that often times it is much harder for people to become leaders when they need to overcome struggles such as financial...

Find Another Essay On Starbucks and Howard Schultz

Why Students Are Addicted To Starbucks?

1584 words - 6 pages Donuts. Moreover, I used an open letter from Howard Schultz, CEO of Starbucks Coffee Company. In this letter, Schultz stated that Starbucks’ employees should respect the customers, and serve them with the best attitude. He also mentioned that Starbucks was a third place to spend time with after a day of heavily works. People can come together to enjoy the coffee and talk to each other as they were in a big family. In order to create a safe and

Starbucks Essay

1293 words - 6 pages Starbucks Case Student’s Name Institutional Affiliation   Starbucks Case Each company has what sets it apart from other companies in the same industry. This ideology excludes not Starbuck. Starbuck has a history and right from its inception, the founders wanted something that would offer fine coffee to the society that settled in Seattle. This has all along been the case. To accentuate this phenomenon, there was a time Howard Schultz had to

Entrpreneurship - What is an Entrepeneur? Starbucks CEO in the making

923 words - 4 pages confidence and determination are two of these major characteristics. But just having a great idea and confidence may not be enough to succeed as a entrepreneur, some managerial competencies are needed in conjunction to make their product idea or service flourish into a business. Howard Schultz, chairman and CEO of Starbucks is a prime example of a successful and determined entrepreneur. He came across an idea and embellished on it, until it became a

Case Study Analysis: Starbucks Coffee

1322 words - 6 pages Francisco they have specialty coffee roasters for example Peet’s. The main goal of Schultz was aiming with that mentality to roast and vend great coffee (CRAIG, BUSSE, BROWN, “Aplia” Kellogg 1). By 1982 they had five retail outlets that served coffee beans and supplies for home but at the time they weren’t served prepared. As the growth of Starbucks is increasing it attracts the vice president, Howard Schultz, of a company called Hammerplast. They

Starbucks Marketing

1118 words - 4 pages the early 80's. In 1981, current CEO Howard Schultz, recognized a great opportunity and began working with the founder Jerry Baldwin. After a trip to Italy to find new products, Schultz realized an opportunity to bring the café community en-vironment he found in Italy to the United states and the Starbuck's brand we know today began to take form. Selling espresso by the cup was the first test. Schultz left Baldwin to open his own Italian

Starbucks- A Coffee-shop Chain Takes The World

5867 words - 23 pages early 1980s, Starbucks had four stores in the Seattle area and could be proud of having been profitable each year since its foundation in 1971.In 1981, Howard Schultz, vice president and general manager of U.S. operations for Hammarblast, a Swedish maker of kitchen equipment and house wares, noticed that Starbucks was placing more orders than Macy?s for a special type of drip coffeemaker (see Appendix A, Picture 2). He was curious to visit that

The Starbucks Coffee Company

1112 words - 4 pages siren on the door, and began brewing quality coffee for the citizens of Seattle to enjoy. The establishment was named Starbucks after Captain Ahab's first mate in the classic novel Moby Dick. For ten years the Starbucks reputation grew around Seattle, until it caught the eye of a businessman named Howard Schultz. In 1982 Schultz, seeing the potential, brought in a group of investors and took over as Director of Retail Operations and Marketing

marketing plan

3545 words - 14 pages open at Seattle, Washington by Jerry Baldwin, Zev Siegi and Gordon Bowker. The names "Starbucks" come from a classic American novel that about a whaling industry when 19th century. Starbucks are a store just sells coffee beans and coffee equipment (Starbucks). In year 1971, logo of Starbucks is in brown color with a Norse Woodcut style. After ten year, in year 1982, a man, names as Howard Schultz who go Italy for business trip and he visits Milan's

Overcoming Barriers and Resistance to Change at Starbucks

1482 words - 6 pages The Transformation Agenda announced by CEO Howard Schultz in March 2008 had clearly framed Starbucks’ renewal strategy for restoring the company to profitable, sustainable growth (Schultz, 2011). However, in spite of careful meticulous planning, subsequent implementation of the changes comprising the agenda had met with considerable cultural and environmental resistance (Koehn, Besharov, & Miller, 2008). In retrospect, the leadership team failed

Starbucks’ Transformation Agenda: An Audit of Key Insights

1834 words - 7 pages , & Miller, 2008). Over time, a combination of worsening economic conditions and an accumulation of self-inflicted wounds from poor decision making and ineffective leadership had put the company’s future in jeopardy (Schultz, 2011). By the end of 2007, the precipitous deterioration in growth and comparative year-over-year store sales (comps) had convinced Howard Schultz to return as CEO. Shortly after, Schultz launched a comprehensive

Value-Driven Organizations

1761 words - 7 pages ). In 2008, as Starbucks stock prices continue to fall, Chief Executive Officer Jim Donald was dismissed giving way for the return of former chairman and architect of the world’s leading roaster of specialty coffee (Harris, 2008). Howard Schultz, who served as CEO from 1987 to 2000, retuned as president of the organization, promising to reconnect the business to customers by reestablishing the “emotional attachment” and value-driven structure the

Similar Essays

Howard Schultz: Starbucks And Life Lessons

1780 words - 7 pages This paper aims to examine the life of Howard Schultz, the ceo and founder of the Starbucks Corporation we know today, in light of relevant leadership concepts. Lessons that can be learned from his life and leadership are also identified, including the extent to which his life and messages learned reinforce or contradict the leadership concepts. According to Bennis and Thomas (2002), a crucible of leadership is a trial that brought upon deep

Starbucks Coffee Company And Their Social Responsibility. Includes Bibliography

632 words - 3 pages Social Responsibility - StarbucksStarbucks originally began as a single store in Seattle. Today, in an amazing short period of time, Starbucks has grown to over 4,000 stores all over the world--with three more opening every day!(4) This not only created an immensely successful business, but also began what is now a staple of American life... the coffee bar. Since the beginning, Starbucks' founder and CEO Howard Schultz wanted to create a

Leader Profiles Report

1810 words - 8 pages The two 20th Century business leaders I have chosen to do my report on are Jeffery Bezos, founder and CEO of Amazon.com, and Howard Schultz, Chairman and CEO of Starbucks. In this paper, I will include the biographical information, accomplishments, and impact each leader has made upon his business and industry. I will include the global impact each leader has made, and end each section by addressing what I have learned from each leader and how

Starbuck’s Strategy And Internal Initiatives To Return To Profitable Growth

1486 words - 6 pages Case Summary In 1971, three academics, Jerry Baldwin, Zev Sigler, and Gordon Bowker, opened Starbucks Coffee, Team, and Spice in Seattle, Washington. They were inspired by the success of Peet’s Coffee and Tea in Berkeley, California. However, they focused on selling high-quality whole beans and coffee products, making the store was consistently profitable. By 1980, Starbucks had four locations in the Seattle area. In 1981, Howard Schultz, vice