This website uses cookies to ensure you have the best experience. Learn more

Starbucks Marketing Mix Essay

1216 words - 5 pages

Starbucks Marketing Mix PAGE \* MERGEFORMAT 1
Starbucks Marketing MixSuccessful organizations understand the importance of a strong marketing strategy to satisfy customers and sustain growth. Making the right decisions depends on several variables. The purpose of this paper is to describe the four elements of marketing mix and share how Starbucks has implemented an effective and powerful marketing strategy to become the world's largest coffeehouse chain.Marketing Mix DefinedA marketing mix helps an organization simplify the process and help marketing managers make decisions. The marketing mix is composed of four elements: product, place, promotion, and price (also known as the four Ps). The purpose of the marketing mix is to build a marketing strategy around a target group, and focus the strategy to create a campaign that will persuade, influence and motivate the identified customer (Perreault, Cannon, & McCarthy, 2009).The first 'P' of the marketing mix is the product. Product, in this case, refers to both physical products and intangible services. Forethought and research is important to create the right product or service that the target audience desires at the appropriate time (Perreault, Cannon, & McCarthy, 2009).The second component is place. This is the location where the product is delivered and can be purchased by a consumer. A business must determine the most effective way to distribute its product by developing a supply chain management system that includes recognizing the best channel partners, warehousing, inventory management, order processing, and transportation (Perreault, Cannon, & McCarthy, 2009).The third element is promotion. Promoting products is the effort of the marketer to inform and persuade potential customers to purchase the product or service. The organization can choose to use advertisement through different forms of media, sales promotions and salespeople to promote the specific product to the target market. Often the elements are combined to offer the best chance of reaching customers.The fourth and final 'P' is price; the most difficult element to determine. The organization must consider its requirement for net income and its objectives for long-term market control to influence the pricing strategy. Pricing is a quantifiable way of measuring the value a consumer places on the product or service (Perreault, Cannon, & McCarthy, 2009). If the cost is too high or too low, it will not generate the expected volume or revenue for the company. An organization can have different pricing for different regions based on several factors but must be cautious of using this strategy so it does not alienate consumers.Starbucks Marketing MixStarbucks is a brand name recognized worldwide; not only for its coffee but also for its commitment to the environment and local communities wherever the stores are located. The first Starbucks opened in Seattle and 39 years later there are more than 16,000 locations in more...

Find Another Essay On Starbucks Marketing Mix

Marketing Mix Essay

987 words - 4 pages . Starbucks promotes itself through public relations in the form of a nonprofit even such as Susan B. Komen Race for the Cure in which $5 gift cards were distributed to participants.ConclusionAll four Ps are needed in a marketing mix. In fact, they should all be tied together (Perreault and McCarthy, 2004). They are equally important and work together. This paper discussed how Starbucks used the 4 Ps in the marketing mix to develop a successful

The Starbucks Company: A Balance between Productivity and Social Integrity

1255 words - 6 pages continents. We plan to make Evolution Fresh juices available in over 5,000 stores in the United States. China will become the second largest market. SWOT Analysis Specify your target market: Starbucks strives to provide its target market with products that fit their needs and wants. From adults to young adults to kids and teens, Starbucks has something for everyone to enjoy. Marketing Mix: Product: Starbucks features a variety of hand-crafted

Marketing Mix Paper

1294 words - 5 pages strategy for Starbucks Coffee.Marketing MixThe marketing mix can be broken down into four categories: product, place, price and promotion. The idea behind the marketing mix (4 P's) is to not include the customer into the mix, but rather to build a marketing strategy that is around the customer. This helps to put the target group at the focus of the strategy and to create a campaign that will influence, motivate, and persuade the target

Starbucks Marketing

4021 words - 16 pages beginning since the start of the company, Starbucks aim to be different from other company. Not only do Starbucks focus on their coffee and rich tradition, Starbucks marketing strategy always build on bringing connection with their huge customers base. The marketing mix is the set of tactical marketing tools that the firm blends to produce the response it wants in the target market.Guided by marketing strategy, the company highlight marketing mix as

Stratergic analysis

4721 words - 19 pages , prepaid Starbucks Cards and mobile payments. Marketing and Sales - Traditionally, investment in marketing activities have not be significant and relied mainly on the growing reputation of premium quality product mix and superior customer services to give the 'Starbucks Experience' to drive customers to their stores and products. Service - Starbucks has a reputation for providing supreme level of customer services to their consumers. Support

Elements of Marketing Mix

1464 words - 6 pages , prices are based on the level of economy in each area. Starbucks prices largely are also based on manufacturing. Starbucks' prices reflect cost of coffee beans, sugar, geographical areas, and the overall experience. Distribution also plays a role in how the product is priced at each company.PromotionStarbucks employs a mix between personal selling and sales promotion. "Personal selling lets the salesperson adapt the firm's marketing mix to each

Marketing Mix

1503 words - 6 pages of the four elements of the marketing mix influences the development of Starbucks marketing strategy and tactics as well as how each element is implemented.There are ways to help an organization make decisions and simplify the process, this is called the marketing mix. This marketing mix can be broken down into four categories product, place, promotion, and price. The idea behind the marketing mix (4 P's) is to not include the customer into the

Starbucks Case - Identifying Service Management Excellence

2962 words - 11 pages companies trying to compete with Starbucks but they might not succeed. Through the discussion of service management topics – Service quality, Customer relationship marketing and Service communications, there will have a comprehensive view of Starbucks’s service management and give recommendations to make them more successful. Moreover, after discussing the relevant theories and concept, the recommendations for Starbucks are the face-to-face

Starbucks- A Coffee-shop Chain Takes The World

5867 words - 23 pages the marketing mix of Starbucks and the adoption possibilities for Germany. A summary and foresight will conclude my work.You may wonder why I have exactly chosen this company. Last year, I was an exchange student at Hawaii Pacific University for half a year. There, I visited Starbucks? stores for the first time and I immediately was impressed. It was a place I felt home and it became my second home, indeed. No matter if I studied or met my

Starbuck's & IMC

1706 words - 7 pages . Starbucks must make sure that the organization stays with its mission statement.In accomplishing the market development strategy of promoting the company's range of services to a wider audience, the work group fitted to the theory of the Kotler' marketing mix, the allocation of the 4 P's, product, price, place and promotion.Forse 8Starbucks is not a perfect company. But it is a company who has managed to make the voyage to success without

ENVIRONMENTAL ANALYSIS

2862 words - 11 pages and cost effective marketing strategies to build its image that help increasing customer awareness, acceptance of its products and services. Establishing brand presence within the marketplace has been one of the strategies which Starbuck's has mastered through the use of logo, developed brands, copyrights, trademarks and patents. Through its popularity worldwide, Starbucks makes reassurance by providing the highest quality of coffee.Starbucks has

Similar Essays

Starbucks Marketing Mix Essay

1479 words - 6 pages Starbucks Marketing Mix PAGE \* MERGEFORMAT 2 Starbucks Marketing MixSuccessful organizations understand the importance of a strong marketing strategy to satisfy customers and sustain growth. Making the right decisions depends on several variables. The purpose of this paper is to describe the four elements of marketing mix and share how Starbucks has implemented an effective and powerful marketing strategy to become the world's largest

Marketing Plan Essay

3545 words - 14 pages Starbucks selling, they will not easily to forget what Starbucks is. Starbucks has provides a good and confortable environment to consumer, this make consumer feel apart from home or work. Therefore, Starbucks provides some magazine or newspaper for consumers to read and also broadcast some relaxing music or films.Starbucks achieve a good integrate marketing programs and Starbucks take advantage of the marketing mix that will reach consumer's needs and

Target Market Segments Essay

1434 words - 6 pages - Targetting, Positioning and Marketing Mix. Retrieved from Scribd: http://www.scribd.com/doc/25781010/Starbucks-Targetting-Positioning-and-Marketing-Mix Starbucks Coffee Company. (2011). Starbucks Company Timeline. Retrieved from Starbucks: http://globalassets.starbucks.com/assets/0e40b1ea48b34b82ae0a987175f1df25.pdf Starbucks Corporation. (2014). Mission Statement. Retrieved from Starbucks: http://www.starbucks.ca/about-us/company-information/mission

Strategic Choice And Evaluation Essay

966 words - 4 pages satisfy the need of the product. In the past, Starbucks showed strong marketing abilities without running a TV advertisement. Research and development divisions not launched at this moment. Starbucks grew from high quality standards and well-informed staff in 1971 to prevalent retail supply today. Now running in 37 countries and headquartered in Seattle, WA, Starbucks coffee company stamina is its company operated retail store. Starbucks now has a