Starbucks Project Selection Essay

1515 words - 7 pages

The ideal requirements were also based on the maximum density of Starbuck shops located within the town centre area for the city of Chicago; a total of 48 places were designed within the town centre business region areas (Starbucks in Illinois/Chicagoland May 21, 2011). The technique for applying Coffee house distribution support concept to clients will be through in-store discounts, email advertising, on-line applications for smart-phone customers, television advertisements, paper ads as well as through Coffee house website and Facebook social networking network. Customers will be able to register their on-line information to perform and house details to locate the providing Coffee house shops near them.

Majority of the growth decision revolves around the concept of maximizing shareholders wealth. Shareholders wealth and value can be improved by increasing the growth in revenue, increasing the operating efficiency, asset efficiency and fulfilling the expectation of the shareholders that is gaining confidence about the company’s future in the minds of analyst and the stakeholders of the company (Kerzner, 2014, p. 660).

In this case, this decision is mainly focusing to add more value to the company. When a company enters into a new venture, there are probabilities for both success and failure (Rothman, 2009, p. 58). A detailed market research and an in depth analysis is required before making any investment decision as this will affect the entire organization. In this case, company has made extensive research about the future growth in the business. Above discussion clearly provides for information about the future growth in the online business.

This advocates that entering in to this platform will provide for great future to the company (Kerzner, 2014, p. 713). This will definitely add more value to the business in long-run. The investment made by the company is expected to increase the top line that is revenue growth is expected to increase as this platform will increase the customer base for the company.

This application adds value to the customers by providing all required detailed information about their product which includes the nutrition value and so on (Kerzner, 2014, p. 714). This information educates the customer about the products which they are planning to order. The mobile application will provide an option to the customer in locating the nearby Starbucks stores in one touch.

The best part of this application is that it creates for a virtual environment of the coffee shop. It attracts more customers of different age group that is more youngsters are fascinated in using higher end smart phones; these applications will attract young population and will increase the customer base (Rothman, 2009, p. 64). Similarly, old people who cannot drop directly to stores all the time will make best use of this application as this facility will enable them to shop from anywhere their desired product.

All these factors will increase the...

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