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Steinway Essay

2620 words - 10 pages

Executive Summary Steinway & Sons having the legendary reputation with high-quality grand piano eagerly used by knowledgeable musicians introduced the cross-string technique in a piano with a cast-iron frame. Those skills widely adapted by other following piano companies, such as, Yamaha, Kawai, Bosendorfer, Fazioli, Samic, and Young Chang, in order to produce the excellent grand pianos made the company the world famous. Unfortunately, they couldn?t as Steinway did. Under its mission creating the best piano possible and selling it at the lowest price consistent with quality, following generations could be in success. The company?s founder, Henry Engelhard Steinway, was mainly focused on developing innovating techniques. Those techniques were following; firstly, the wood-drying operation ensured the best sound-producing qualities of the wood by drying wood naturally slow. Secondly, part-making operations required the mechanical linkage making Steinway their distinctive feel. Lastly, piano-making operations was that exquisite and scrupulous fitting of the soundboard and iron plate was considered extremely important for final tonal quality. Thank to the excellently delicate workmanship of its grand piano making better sound, most of all solo pianists were eagerly want to use it. Also, American major music schools, such as, Julliard, Oberlin, and Indiana university, are preferred to use it rather than to choose others. To maintain high quality of its piano, Steinway & Sons spent a huge amount of dollar procuring excellently fine wood. Moreover, it hired the high skilled labor throughout the production process. Most of them worked there over 15 years and their following generations did too. All Steinway?s pianos? sound was slightly different because of each its own distinct personality influenced by the guarding hands of its tone regulators. Steinway?s Concert and Artist Program offered a ?bank? of pianos for its artists sensitively full satisfied with their unique inclination by using it because its pianos were specially adjusted and tuned to suit the individual performer?s temperament and style. Because of financial reasons, Steinway bought by CBS couldn?t help losing its market eve though CBS invested huge money to increase revenue and decrease manufacturing cost because it was not what it had been before CBS. Without CBS?s effective marketing strategies, it just increased the number of independent dealers carrying Steinway pianos. After Birmingham purchased it from CBS, his ardent efforts to eradicate any question of product quality and reduce ineffectively managing independent Steinway dealers. For its remaining dealers, Steinway developed a ? partnership program.? The mid priced piano, Boston Piano, is designed by Steinway & Sons and manufactured by Kawai in Japan. Therefore, reducing the price of it was possible. Steinway Limited Collection and the Crown Jewel Collection were welcomed by its customers and then could regain Steinway...

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