Steps Of The Marketing Plan As Suggested By Mac Donald (2000). Explain What Each Steps Means To A Company.

1536 words - 6 pages

Steps of the Marketing plan as suggested by MacDonald (2000), explain what each steps means to a company.In the increasingly competitive markets and complex environment in which companies operate, marketing has turned to become an asset of many companies today. Marketing plays a vital role for companies big or small, to survive this globalization era. It is important for a company to have a good marketing strategy in order to achieve their goals and aims. This is the reason why marketing planning should be done as the plan states the marketing goals that the company wants to achieve within a certain time and the methods by which it intends to achieve those goals, as said by Mason, R. E. et al (1980). Moreover, as stated by Kotler et al (1999), the marketing plan is one of the most important outputs of the marketing process. Marketing planning as defined by McDonald (2000) is simply a logical sequence and a series of activities leading to the setting of marketing objectives and the formulation of plans for achieving them. Through the use of a marketing plan, a company can be sure that all its bases like new markets, products, new methods as well as competition, are covered. However, as said by McDonald (2000), although marketing planning would appear to be a simple, step by step process, in reality, it is a multifaceted, complex, cross-functional activity that touches every aspect of organizational life. Furthermore, according to Evans & Berman (1990), a marketing plan should be well integrated in which all of its various parts are unified, consistent, and coordinated.The following are the major steps of the marketing plan as suggested by McDonald (2000). These are steps that have to be gone through in order to arrive at a marketing plan.Step 1: Mission statementThe marketing plan starts with a mission or purpose statement. According to Cole, G.A. (1994), a mission is a public statement on behalf of an organization which sets out its raison d etre in terms of the customer needs it intends to satisfy, the markets within which it will meet those needs, and the manner in which it will meet them. A mission statement is like the heart of a marketing plan. As said by McDonald (2000), a mission or purpose statement should include the role or contribution of the business, their definition, their distinctive competences as well as their indications for the future. It is essential for a company to have a good and clear mission statement as these statements "provide a vision of why the organization exists, where it intends to operate and how it intends to achieve its goals." Cole (1994). However, it is important for a mission to be sufficiently focused in its message for it to e understood, and believed in, by those affected by it.Step 2: Setting corporate objectivesSince the mission statement are normally very broad, and are stated with such generality that it may not make the point clear enough; corporate objectives are formulated so that there is a...

Find Another Essay On Steps of the Marketing plan as suggested by MacDonald (2000). Explain what each steps means to a company.

Top Six Steps to Having a Thriving Content Marketing System

2029 words - 9 pages mind, does your company or organization operate a consistent content marketing system that takes place each day by you and your team? Or is every day a mystery and not specifically designed to lay out your best strategy for content marketing success? Are you and your team maximizing the reach of your blog and content? Many times, after we post a blog, we may tweet it or post it on your Facebook wall. Though this is a good strategy, promoting

Explain why the manufacturing sector in the British economy has declined since 1979? What steps are currently being taken by the government to arrest this decline?

2186 words - 9 pages education or training.Source: Class notes and Griffiths and Walls p 20 *Nominal GDP per person as percentage of GermanyFurthermore, the UK has less graduates and less workers who have completed apprenticeships than Germany . This has created a less able workforce in the UK, and the problem of fewer graduates in the UK is compounded by the fact that many prefer to go in to jobs in the city where they can receive higher salaries. Furthermore, many

The importance of preserving a crime/incident scene cannot be understated. Describe and explain the critical steps required by the first attending officer at the crime/incident scene.

1764 words - 7 pages prevent ... further injury, or even loss of life'. This priority is reiterated in the NSW Police Service Handbook 'Crime Scenes' (2004), which begins their list of steps (for the first officer at the scene/incident) with the assessment of hazards, followed by a check for vital signs and then arranging for 'first aid for anyone'. As a result of this priority, It is permissible for the protection of life to occur at the expense of evidence. However

This essay is a critique of a performance entitled 'Eat it up' performed by the up and coming Australian dance company called Steps.

1102 words - 4 pages On the 16 th of August 2003, I was enchanted by the STEPS youth dance company as they performed their newest showcase called 'Eat it up' at the Playhouse theatre in Perth. Well at least I was enchanted for two of the three pieces that were performed. Although very different, works two and three came across brilliantly to the audience and communicated their theme through really good use of all the design concepts. Yet 'Dances of Atlantis' failed

Marketing Plan for a Cosmetics Company

5875 words - 24 pages Marketing Plan for a Cosmetics Company EXECUTIVE SUMMARY.            CosmoCosmetics.      1389 Sunshine Ave.      Fort Lauderdale , Fl 34587            CosmoCosmetics has decided to create a new foundation make up line for African American women exclusively. We believe there is a niche for this type of business since no make up brands specialise in this target.      CosmoCOsmetics would be the exclusive manufacturer that sells to

Marketing plan for a Telecommunications Company

1990 words - 8 pages with this process is that the "environment" in which businesses operate is constantly changing. So a business must adapt to reflect changes in the environment and make decisions about how to change the marketing mix in order to succeed. This process of adapting and decision-making is known as marketing planning.The objective of a strategic plan is to set the direction of a business and create its shape so that the products and services it provides

In the role of a marketing consultant provide an integrated marketing communications plan for a company of your choice.

742 words - 3 pages control and monitor performance? Context Analysis Context analysis is the first main part of SOSTAC planning system to create Google Nexus 5 marketing communication plan. Fill states that a situational analysis within a plan is prominent because it is very important to understand the key market and communication drivers which could highly influence to the brand, as well as to a company (2002). More specifically, context analysis is looking at the

American Cereal Company: Marketing Plan.

4927 words - 20 pages As the world's largest producer of cereal and cereal related products, American Cereal Company strives to exceed the needs of our customers by developing a wide variety of options to satisfy their needs. In order to meet our customer and stockholder demands, the Company must consistently introduce new cereals under the ACC umbrella of products.Marketing ObjectivesThe recent popularity of high-protein low carbohydrate diets has created the market

Marketing Plan for Insurance Company

4565 words - 18 pages , founded in April 2000, was formed as a result of an integration between Bishopsgate Insurance Ltd and Northern Star Insurance Company Limited. The company offers private motor, home, travel, commercial and caravan insurance and employs around 800 staff in the UK. The company aims to offer a competitive portfolio for the broker and intermediary market. Fortis is mentioned here because it recently won the Post Office account.9. GE Financial Insurance

Marketing Plan for a Gaming Company entering a new market

1969 words - 8 pages sales support, regular updates, latest versions, eye-catching, unique gameplay experience and games across variety of genres such as action, strategy etc.MARTETING OBJECTIVESThe objectives of the marketing plan are strategically centered around three criteria:1.To create a strong consumer awareness towards a completely new games portfolio by Indiagames. As the company is new in Australia, a brand image and identity has be worked on from scratch.2

Export Marketing----A Scottish biscuit Company exporting plan

3143 words - 13 pages marketing mix in different situation when a firm enters a brand new market. It provides great assistance for me to make more comprehensive export marketing plan in the future by more detailed trade statistics and in-depth product and country market research.Words: 2988 (excluding abstract and reference)References1. Aleksi Kärkkäinen, SELECTION OF INTERNATIONAL MARKET ENTRY MODE, Helsinki University of Technology http://www.tuta.hut.fi/studies

Similar Essays

Marketing Plan; Mba Program. Steps Of Marketing Plan, Objectives, Recommendations

1654 words - 7 pages chance to be able to find a job once done completing the MBA courses. This also gives business a chance to look at Y.S.U as a place they may want their employees to go further their education and to receive an MBA. Some companies pay for employees to get an MBA as long as they work for company and plan on working there in their future. Its understandable that the business wants to improve the tools and knowledge of their employees. People

The Marketing Research Steps Essay

1123 words - 4 pages department was 3 out of 25 employees which is equivalent to the original percentage of this group of the population (10.9 %).SAMPLING PLAN: -The sampling method was a Stratified Sampling because we have different percentages of the number of employees in each department (Hetrogenous Population). In addition the availability of the Sample Frame = 985 employees.7-Measurement & Scaling Of Data: -In order to have an effective questionnaire, we

Explain The Value Of Reports As A Tool In Business Communication And Identify Both The Main Steps In Report Preparation And What Their Structure Might Comprise.

604 words - 2 pages into specifics thatcan be easier to analyse and also help to develop a logical structure to theinvestigation.*Produce a plan of action - the steps you need to take and the sources to beused in conducting the research.*Draw conclusions and make recommendations based on the facts andfindings, which will aid the decision-maker.Structure1. The title page (which may be preceded by an additional page with just thetitle of the report) shows the following

Seven Steps Of Lesson Plan Formatting, By Madeline Hunter

1096 words - 4 pages Learning Theories and Instructional Strategies The lessons contained in this unit of instruction were based upon Madeline Hunter’s Seven Steps of Lesson Plan Formatting. This lesson plan format is a proven effective means for delivering instruction. When designing lessons, the teacher needs to consider these seven elements in a certain order since each element is derived from and has a relationship to previous elements. It should be noted