The foundation of our society has been built around stereotypes. From the discovery of the New World, where Native Americans were enslaved and killed because of their culture to the early 1900s, where African Americans were discriminated because of their race, we have lived around stereotypes. Judith Ortiz Cofer wrote an essay to show how media today affects the stereotypes we hear today. She uses latin women as an example of a race that is affected by stereotypes. However, it is not just Latin women who are affected, but all races, genders, cultures and religion. The media today plays a big role in portraying and promoting stereotypes.
Media helps spread stereotypes. Whenever you turn on the television to watch the news or your favorite show, you will find stereotypes everywhere. Even if portraying the stereotype is not intentional, they are there. An example would be the usual story on a crime scene on the news. News channels will show the suspect and talk about what happened, but what they do not know is they are spreading stereotypes. People will view that race or gender as dangerous. Many reportings of African Americans stealing or killing are shown on the news thus creates the stereotype that all African Americans are criminals, which is one of the stereotypes that we have today. Even advertisements use stereotypes like in a Pillsbury commercial, a blonde woman was reading a cookbook and the instructions said separate the eggs. The woman literally separated the eggs by putting one egg in a corner and one on the table. After that is said “ready to bake” and “foolproof”. It implies that blondes are dumb, just like how
Cofer’s example of latin women in advertisements show how they are attractive and easy. Since the media is the usually the main source of getting information, we are constantly exposed to stereotypes. In the social media, stereotypical comments or posts are posted all the time for entertainment. On Facebook, people post photos or memes because they are amusing, without realizing that they are contributing to the spreading of stereotypes. Stereotypes are born from the media and will constantly spread.
Stereotypes affect the way we think and act around others. While the media spreads stereotypes, it also corrupts our mind. We use these stereotypes in our lives without thinking about it. When I am walking home by myself or late at night I try to avoid groups because I assume they are African American and that they have malicious intent. I made that assumption because the media is repeatedly reporting African American criminals. It affected...