Steve Jobs: Visionary Genius
Steve Jobs was one of the most influential people in the media over the last 25 years. Steve Jobs changed technology and entertainment that hasn’t been seen since Thomas Edison illuminated the world, radicalizing the technology and telecommunications industry. Jobs was born in San Francisco, California February 24, 1955. “Jobs was an avid computer hobbyist who dropped out of Reed College after his first semester. At the age of 21, he founded Apple Computer, Inc., with Stephen G. Wozniak, a friend and fellow computer hobbyist” (Jobs).
Step One: The Creative Task
The creative task involves being able to alter one’s concept of creativity and try to see things from a new angle – especially design! “Most often, people associate creativity with something intellectual, a particular way of thinking” (Greene, 179). Steve Jobs was a pioneer; he revolutionized the technology world, but also the music and movie world as well as the telephone. Jobs took what was there and he made it better. In the movie JOBS, you see the creativity of Steve portrayed through his design of the iMac and the first generation iPod, which is shown in the opening scene of the movie.
Step Two: Creative Strategies
According to poet John Keats, “we must be capable of negating our ego. We are by nature fearful and insecure creatures. We do not like what is unfamiliar or unknown. To compensate for this, we assert ourselves with opinions and ideas that make us seem strong and certain” (Green, 181). In order to be driven to mastery, you must learn to walk the walk and to talk the talk, something Jobs showed in everything he did. In 1976, Wozniak and Jobs completed their first computer, the Apple I. A year later, the two completed and released an instantly popular fully packaged computer known as the Apple II. By 1981, the Apple Computers, Inc. grew into a $500 million public corporation, and in 1984 the Macintosh computer was released. “The Macintosh set the standard for ease of use, or user-friendliness, in PCs” (Jobs).
Job’s leadership style was bizarre, even autocratic. He was extremely detail oriented and had a meticulous eye for such. As such, he surrounded himself like-minded individuals who would follow his lead. Jobs was extremely demanding of his workers and was not much of a delegator. He involved or inserted himself in every project possible, and every detail of the design of each project. Because of intense competition and internal dissention, Jobs was forced to leave his company in 1985. After Jobs was forced out of his company, he went on to form NeXT Computer, Inc., and he also formed Pixar, the maker of many childhood movies, such as “Toy Story”.
Step Three: The Creative Breakthrough
As Green points out in the text, at a particular high point of tension or stress, the individual lets go, or move onto to something else. For Jobs, this was Pixar, and working closely with Disney to create computer generated animation movies. A week after...