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Steve Jobs: The Man The Myth The Legend

2456 words - 10 pages

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next” (Steve Jobs: Iconoclast and Salesman). Apple Incorporated has been the envy of the business world since Steve Jobs regained control of the company in the late 1990s. Jobs, a true visionary, was able to create products previously inconceivable, and lead Apple to the top of the technology world. Unfortunately, Jobs passed away on October 5, 2011, leaving a massive void that needed to be filled. Before Jobs passed away he hand selected Tim Cook, an experienced and intelligent man, to become Apple’s new CEO and gave the company ...view middle of the document...

Being able to help Apple generate more then 500 billion dollars is an unbelievable feat for any businessman. Cook’s ability to help generate this much revenue displays just how qualified he is to be Apple’s CEO. This was not the first time that Cook’s business influence helped a company maximize its potential. According to Yukari Iwatani Kane, Cook, while working for Intelligent Electronics Inc. “nearly doubled the firm’s revenue” (Kane). Being able to double a firm’s revenue demonstrates Cook’s qualifications, and encourages shareholders of his ability to run a business.
Along with his financial successes, Cook has proven on more then one occasion that he can be a successful business leader. Recently Cook aligned Apple with China Mobile. Mui states on this topic that, “His alliance with China Mobile opens the world’s largest smartphone market” (Mui). Aligning Apple with China Mobile puts Apple in the position to create an unheard of amount of revenue. Cook is seen by many in the business world to be a very good candidate to fill the void Jobs left. When talking about the promotion of Cook to CEO, Michael Maccoby, a management consultant and the writer of the book The Productive Narcisst: The Promise and Peril of Visionary Leadership had this to say, “Steve Jobs is a hard act to follow but not an impossible one. I see many positive factors here. Apple has created attitudes among customers” (Kopytoff, Streitfield, 2). Maccoby is saying that Apple does not need to worry because Jobs has left them with a following of customers. These customers love Apple and will continue to buy their products even without Jobs as CEO. Continuing on the thought of new leadership being beneficial for the company, Jeffery Pfeffer, a professor of organizational behavior at Stanford had this to say, “Mr. Cook, with his soft-spoken demeanor, is at an advantage because his personality is the opposite of Mr. Jobs’.” (Kopytoff, Streitfield). Jobs was very intense and was a lot harder on his employees than his successor. Cook is said to be the “light Steve Jobs” and his philosophy of more relaxed leadership may create a more profitable Apple.
Cook has also been noted for his great character. He fights for Apple to move to more green operations in the future and he is willing to sacrifice his own pay for the betterment of the company. Recently, Cook took a “$4 million pay cut” (Nicks, 1). Taking a $4 million dollar pay cut shows the great character that Tim Cook has. He makes an example of himself, and is willing to earn less money for the benefit of the company. Cook also recently stood up for Apple’s new green initiative. When questioned about Apple’s goal to have all its facilities powered by renewable energy in the future Cook stated, “If you want me to do things only for ROI (return on investment) reasons, you should get out of this stock” (Luckerson). Standing up for Apple’s new goals to go completely green in the future demonstrates the outstanding morality of...

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