This website uses cookies to ensure you have the best experience. Learn more

Steve Jobs: The Man The Myth The Legend

2456 words - 10 pages

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next” (Steve Jobs: Iconoclast and Salesman). Apple Incorporated has been the envy of the business world since Steve Jobs regained control of the company in the late 1990s. Jobs, a true visionary, was able to create products previously inconceivable, and lead Apple to the top of the technology world. Unfortunately, Jobs passed away on October 5, 2011, leaving a massive void that needed to be filled. Before Jobs passed away he hand selected Tim Cook, an experienced and intelligent man, to become Apple’s new CEO and gave the company ...view middle of the document...

Being able to help Apple generate more then 500 billion dollars is an unbelievable feat for any businessman. Cook’s ability to help generate this much revenue displays just how qualified he is to be Apple’s CEO. This was not the first time that Cook’s business influence helped a company maximize its potential. According to Yukari Iwatani Kane, Cook, while working for Intelligent Electronics Inc. “nearly doubled the firm’s revenue” (Kane). Being able to double a firm’s revenue demonstrates Cook’s qualifications, and encourages shareholders of his ability to run a business.
Along with his financial successes, Cook has proven on more then one occasion that he can be a successful business leader. Recently Cook aligned Apple with China Mobile. Mui states on this topic that, “His alliance with China Mobile opens the world’s largest smartphone market” (Mui). Aligning Apple with China Mobile puts Apple in the position to create an unheard of amount of revenue. Cook is seen by many in the business world to be a very good candidate to fill the void Jobs left. When talking about the promotion of Cook to CEO, Michael Maccoby, a management consultant and the writer of the book The Productive Narcisst: The Promise and Peril of Visionary Leadership had this to say, “Steve Jobs is a hard act to follow but not an impossible one. I see many positive factors here. Apple has created attitudes among customers” (Kopytoff, Streitfield, 2). Maccoby is saying that Apple does not need to worry because Jobs has left them with a following of customers. These customers love Apple and will continue to buy their products even without Jobs as CEO. Continuing on the thought of new leadership being beneficial for the company, Jeffery Pfeffer, a professor of organizational behavior at Stanford had this to say, “Mr. Cook, with his soft-spoken demeanor, is at an advantage because his personality is the opposite of Mr. Jobs’.” (Kopytoff, Streitfield). Jobs was very intense and was a lot harder on his employees than his successor. Cook is said to be the “light Steve Jobs” and his philosophy of more relaxed leadership may create a more profitable Apple.
Cook has also been noted for his great character. He fights for Apple to move to more green operations in the future and he is willing to sacrifice his own pay for the betterment of the company. Recently, Cook took a “$4 million pay cut” (Nicks, 1). Taking a $4 million dollar pay cut shows the great character that Tim Cook has. He makes an example of himself, and is willing to earn less money for the benefit of the company. Cook also recently stood up for Apple’s new green initiative. When questioned about Apple’s goal to have all its facilities powered by renewable energy in the future Cook stated, “If you want me to do things only for ROI (return on investment) reasons, you should get out of this stock” (Luckerson). Standing up for Apple’s new goals to go completely green in the future demonstrates the outstanding morality of...

Find Another Essay On Steve Jobs: The Man The Myth The Legend

The Steve Jobs Way Essay

849 words - 4 pages would walk around the Apple premises to check on how the developments of products went along and has extraordinary presentation skills. It is surprising how a man who never went to graduate school established a company that changed computers forever. Nobody would have so much creativity like Steve Jobs. We are all stuck in a perspective of impossibility. To Steve Jobs, nothing is impossible. The last theme in the story is teamwork. Steve Jobs did

Steve Jobs: The Success Story Essay

1161 words - 5 pages Brands”) where Apple introduced the first iPhone. The voice of the man was Steve Job, the former CEO Apple. Born on February 24, 1955 in San Francisco, California, he was often credited for the success behind Apple’s products. However, not many people know the truth behind Steve Jobs and the real work that he did. This report will cover a brief summary of the success story of Steve Jobs from the beginning of his life until his death. The beginning of

The Man And Legend

1205 words - 5 pages all kinds of pressure that otherwise the average human would not be able to gotta give it to the white man though for usin' his genius to break us down and tryin' to create the illusion that we are weak, but they were only able to do that because they had the marketin' tools to create the illusion. Like how they created pool and made it where the object of the game is to take the white pool ball and once you take the white pool ball and

How Steve Jobs Affected the World

1474 words - 6 pages wanted it on their phone and didn’t have another way. Steve Jobs is viewed by many as a man that changed the world forever. To some it is a good thing. To others a horrible thing. Bibliography A+E Television Networks, LLC. "Steve Jobs Biography." Biography of Steve Jobs. N.p., n.d. Web. 23 Sept. 2013. . CBS Local Media. "A Timeline of Steve Jobs’ Most Impressive

The Life and Legacy of Steve Jobs

3043 words - 12 pages , 2013). From (1996-2011), he proved himself as one of the best engineering leaders of the world and made Apple the most innovative company of the world. WHY STEVE JOBS? Suddenly, some companies become extremely successful, while rest of them unfortunately remains a failure. There can be off-course a lot of reasons for this failure but one of the main reasons is lack of leadership qualities. There are many styles of leadership, whenever a style

The Life of Steve Paul Jobs

753 words - 4 pages to allow the Jobs to adopt him, but in the end, they allowed it. The Jobs moved to Mountain View a couple years after adopting the little boy that they had ended up naming Steven Paul Jobs. Steve Jobs grew up in a low-middle class neighborhood with engineers working on a bunch of electronics and multiple gizmos in their garages. At 13 years of age, Jobs met one of the most influential and important persons in his lifetime. 18-year-old Stephen

The Beginning of the Post-Steve Jobs Era

1150 words - 5 pages -Jobs Apple would be scary. There simply aren't any other Silicon Valley executives "like Steve Jobs." (See the top 10 Apple moments.) The entrepreneur who Jobs resembles most is another self-made Californian whose business stood where Jobs has often said Apple's does: at the intersection of technology and the liberal arts. That man was Walt Disney, and he was just as irritable, obsessed and visionary as Jobs. Like Jobs, he built a team of

Steve Jobs: Modern Genius of the Twenty- First Century

3697 words - 15 pages opportunity to bond (Isaacson 18). Paul Jobs was a very handy man, and would often build furniture the family required, rather than go out and pay for it; for example he constructed a fence that wrapped around the family’s Silicon Valley home (Isaacson 18). Steve recalls being outside helping his father work on the fence, where he learned a philosophy that would stay with him forever (Isaacson 18). The importance of making what you can’t see, is


745 words - 3 pages Q1-Describe Job’s leadership style using the (Blake & Mouton) managerial grid? A1- Blake and mouton’s two-dimensional theory recognise that leaders tend to focus on either product or people (or both). I would consider Steve Jobs leadership style to be placed in the managerial grid as “Produce or Perish” this is due to Steve Jobs always being production focused, from the case with can see that Steve Jobs only cared about the end results and

The Lives of Steve Jobs and Mark Zuckerberg

1940 words - 8 pages only the business world. But also the entertainment world right along with Zuckerberg, who continues to contribute to society with improvements to Facebook and his major charity contributions. Throughout Steve Jobs early life, he went through many successes and struggles. During his upcoming days he worked at Hewlett- Packard, where he met a man named Stephen Wozniak. Stephen Wozniak had always been interested in technology and improving

Late Steve Jobs and Bill Gates: The technology master minds

831 words - 4 pages competitors, there are similarities between Steve Jobs and Bill Gates. Both of them are the most successful CEO’s in the world. Though they were college dropouts, but they still achieved a lot of success in their own way. Steve was a very innovative man. As the English proverb goes by “ Have no fear of perfection - you will never reach it.” by Salvador Dali. No matter how many times he failed, he could develop things from his own idea and

Similar Essays

Steve Jobs: The Man Who Revolutionized Technology

1866 words - 8 pages part of Steve Jobs impact on the world. Steve Jobs was a very influential man. Steve was able to think and operate a company like Apple, when nobody else could. If it were not for Steve, the population might never have seen touch screen handheld devices like the IPhone, IPod, or IPad which were all his ideas. Apple, the company he co-founded, saw awful sales and low market share during the 1990s. Steve jobs came back 1997 and from that point on

Zeus The Man The Myth The Legend

2015 words - 9 pages monstrous Tiphon. Gaia was still holding a grudge against Zeus for the imprisonment of her children, the Titans. Gaia mated with her son Tartarus from the underworld to create Tiphon. It had the body of man with the legs of coiled snakes. Its head consisted of one hundred snake and dragon-like heads that produced the terrible sound of humans, lion roars, the whimpering of dogs, and many other indescribable noises (Stone 71). The battle was nearly

Arthur: Myth, Legend, Or Man Essay

1443 words - 6 pages King Arthur: myth, legend, hero or man? The mythical King Arthur is known as the man who became a king by pulling a sword, Excalibur, from a stone. The legendary King Arthur was thought to have had a table that he and his knights would gather around and it was round. Legend has it that King Arthur had commissioned Merlin, a powerful wizard, to design and enchant the table. This made way for the legend of “the knights of the round table”. The

George Washington : Man, Myth, Legend

1528 words - 7 pages the United States of America at the time were so proud to have a person none other than George Washington be their president. However, even though George Washington was one of the best presidents to ever have lived, he is not the only fantastic president to have lived. To conclude this informational display of George Washington: Man, Myth, Legend, there shall be a basic overview of what has been written down. George Washington was one of the most