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Stoichiometry Essay

3321 words - 13 pages

11 BOM 2014 Name:____________________Semester 2 Assignment: Business Feasibility StudyContextualised Unit: Marketing and Operations ManagementItem: 2.1Distributed: Week Beginning 4th AugustDraft or Progress Report Due: 11th SeptemberExcursion Date: 18th SeptemberFinal Submission Due: 13th OctoberFormat: - Multi-modal presentation- Group collaboration, individual responsePLAGIARISM DECLARATIONI have read Somerset College's Policy on Plagiarism in the Assessment Booklet.I declare that, to the best of my knowledge, this assignment is my own work. All sources have been properly acknowledged and the assignment contains no plagiarism. I am aware that my assignment must be submitted to an electronic detection organisation.Student's signature: _________________________________ Date of signing: ______/______/______IMPORTANT INFORMATION ABOUT THIS TASKBusiness Feasibility Study:A feasibility study assesses your ability to use your knowledge and analysis skills to evaluate the feasibility of a business or start-up business. Through the analysis of existing or competing businesses, feasibility studies seek to determine the viability of a business idea.Contextualised Unit:A contextualised unit is one which draws on the content of at least two of the functions of Business Management. In this case you are required to apply your knowledge of :Marketing AND b) Operations Management.You must demonstrate an understanding of the inter-dependence of these two management functions.Multi-Modal PresentationA multimodal response uses a combination of at least two modes of communication. Each of the communication modes must contribute significantly to the message for the audience.An audio - visual component must add to the oral component - not just summarise it.Task:You are to assess the feasibility of the business proposal in the case study below and prepare a multi-modal presentation to present your research and conclusions.Case StudyProposal to introduce a new European style bock beer to the product port-folio of the Burleigh Brewing Company ( Schmidt is a qualified master brewer. He went to school on the Gold Coast and studied German and Business Management in year 12.After finishing high school, he travelled to Germany and began working in pubs in Munich and also gained seasonal employment in the organisation of the Octoberfest beer festival. He developed a fascination with the wide variety of European beers available and wanted to know more about the brewing techniques. He gained entry to a German polytechnic (equivalent of a TAFE college in Australia) to undertake a Diploma of Brewing Technology and got a job as an apprentice working for one of the micro-breweries in Munich. He gained his qualifications in brewing after completing the 4 year diploma and an apprenticeship recognised by the German government.Steve lived in Munich for another 10 years and, during this time, became the manager of the Microbrewery in which he did his...

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