This website uses cookies to ensure you have the best experience. Learn more

Strategic Marketing For Hytex Malaysia Essay

5236 words - 21 pages

1.0 IntroductionIn this fast accelerate business world, every firm should be pro-active in order to compete with their competitors. Thus, strategy marketing is the crucial process to assist the firm to fortify their position in this competitive environment.The objective of this assignment is to develop and elaborate the strategy of the leading garment manufacturer company- HYTEX Incorporated Sdn. Bhd. Therefore in this assignment the first part is introducing the history of Hytex. The second part is to analyse or understand the consumers, market, and marco as well as microenvironment where Hytex is operating in. The third part is planning and implementation. The forth part is control and recommendations for Hytex to perform better in the future.1.1 Background of HytexIn 1973, Hytex started operating as a small firm that did contract silkscreen printing in a rented shop-house. However through a deliberate plan of expansion and modernization, Hytex managed to move into its own factory premises.Today Hytex is the largest automated T-shirt screen printer in Asia, which able to produce high quality plastisol prints. Hytex is a fully integrated garment manufacturer with in-house facilities and services such as designing, knitting, bleaching, dyeing, finishing, pigment dye, garment wash, cutting, screen printing, embroidery, sewing, pressing and packing service.Besides doing contract manufacturing for both local and export market, Hytex also diversify into retail business under the name of American Athletics, Tenderly and World of Cartoons. Currently, Hytex owns 27 stores in three countries, namely Malaysia, Singapore and Brunei.1.1.1 Affiliated Companies of HytexThe following companies are the subsidiaries companies of Hytex.· Hytex Incorporated Sdn.Bhd.· Hytex Apparels Sdn.Bhd.· Hytex Garments (M) Sdn.Bhd.· Hytex Products (M) Sdn.Bhd.· Hytex Holdings Sdn.Bhd.· Hytex International Pte.Ltd.· Hytex Garments (Cambodia) Pte.Ltd.· W.O.C. Boutique Sdn. Bhd.· Leading Textiles Sdn.Bhd.1.1.2 Company product lines· Designing· Knitting· Dyeing And Finishing· Garment manufacturing· Pigment Dyeing and Garment Wash· Garment Decoration· Auto spreading· Auto cutting· Embroidery· Sewing· Pressing and packing1.2 Vision Statement of HytexThe vision of Hytex is to become the largest automated garment company in the world and possess 100 retail stores in Asia.1.3 Mission Statement of HytexHytex can only achieve its vision if the mission statements are clearly stated:-Hytex is gearing towards customers' needs and schedules-Lower defect and higher quality product and service-More innovative design-Constantly review the production process to reduce cost and improve productivity.-Establish strong brand equity in the fashion industry.1.4 Hytex referencesHytex has a lot of reputed clients. These clients have established a long-term...

Find Another Essay On Strategic marketing for Hytex Malaysia

Strategic Marketing Plan for Glenugie Peak Organics Pure Natural Honey By Bee2 Austrian Honey

5517 words - 22 pages Strategic Marketing PlanforGlenugie Peak Organics Pure Natural HoneyBy Bee2 Austrian HoneyExecutive summary:This Strategy marketing plan is a guidance for us to promot our Glenugie Peak Organics Pure Natural Honey to increase the sale amount and the brand awareness.Tupo is a gift and premium company established from 1985, and she is developed her distribution business for 10 years, while the first product is Cricket Disposable lighter, in the

Imposition of Corporate Social Responsibility Regulations or Legislation on Small to Medium-sized Enterprises

3911 words - 16 pages Publications (M) Bhd and The Institute of Corporate ResponsibilityMalaysia (ICRM) were jointly organized the inaugural Starbiz-ICR Malaysia CorporateResponsibility Awards. Seven Companies were honoured for their exemplary corporateresponsibility initiative. Nestle (M) Bhd was the winner for Marketplace & Communitycategories for companies with market capitalization of RM1 billions & above whileChemical Company of Malaysia Bhd & Telekom

Marketing Communication Audit: The Astro Malaysia Holdings Berhad

2331 words - 9 pages organization that will be discussed for this assignment is the Astro Malaysia Holdings Berhad. The main reason this organisation is been chosen is because Astro Malaysia Holdings Berhad is one of the successful and highest integrated buyer media entertainment group in Malaysia and also in Southeast Asia. Thus, auditing the marketing communication tools that are being used by Astro Malaysia Holdings Berhad are needed to accessed the effectiveness of

operations management

4713 words - 19 pages Universiti Teknologi Malaysia. (solomon467@yahoo.com). S. L. Choi is currently a certified corporate trainer and lecture for private and public universities in Malaysia. (cslong_1@yahoo.com). planning is distinctively divided into three: short-term, medium-term and long-term plans. The essence of this study is to evaluate the importance of strategic marketing planning in organizational performance. That is to show how strategic marketing planning

Recommendations for Tesco Malaysia Improvements

1477 words - 6 pages prize; for example, cash vouchers that encourages them to shop at Tesco Malaysia. Such interactive marketing activity is a win-win situation whereby customers get to win prizes from Tesco and they get free advertising through word of mouth from their customers. In addition, Tesco Malaysia Facebook account is not open for public or their customers to leave a post; they disable the setting for allowing public to post on their Facebook wall. For

tourism industry

2133 words - 9 pages mechanism for increasing consumer interest and desire to travel to Malaysia. Malaysia Truly Asia as a key promotion has been the most successful campaign which is internationally recognized as a uniquely Malaysian brand to promote tourism in Malaysia. It has also played a major role as the marketing strategy to highlight the Malaysia unique characteristics that draw through Malaysia Truly Asia is the diversity of tourism products offered which comprise

AEON Malaysia

1659 words - 7 pages in Malaysia based on their revenue in 2012 is RM 3,255.7. AEON have several competitor like Tesco, Giant and Mydin at Malaysia, but AEON have very strength strategies to capture buyer from Malaysia. AEON Malaysia have a strong marketing strategies, they manage to increase revenue by give privilege to all AEON customer by AEON Members Card. From the AEON Card member, they always give them a special day for the card holder. At the special day, only

International Marketing Plan: King International Pty Ltd Market Entry into Malaysia

7523 words - 30 pages external environmental factors, as well as the Malaysian culture and the specific needs and wants of the target consumers. This provided the foundation for the strategic marketing plan and objectives. This involved creating a marketing mix and market entry strategies that most effectively suited the Malaysian market, while at the same time ensuring the success and profitability of King International.2. Overview of Firm and ProductKing

I love my country. I am proud to be a Malaysian. Discuss in what extend you agree with this statement

778 words - 3 pages . Another reason I love my country is because our strategic geography area. Our country is free from disaster, earthquake that always happened at another country. We are in safe and we no need to flee from a calamity. Although we are not in the climate of 4 seasons, but we have a hot and humid weather that enjoy by foreigners. With our hot and humid weather, it is suitable for us to relax at our Malaysia Island such as Redang Island. Besides, I

marketing research

708 words - 3 pages group in Malaysia to increase their revenue and profit .Due to the supporter of Citibank , the credit cards will come out with a wide range which is can be used with every level of people.After went thought the study case, we found that Citibank wasn't recognize about the marketing strategy. Based on the lecture, there are two main steps in strategic planning which are corporate level and Business Unit, product, and market level. In the first step of

About burger king

1203 words - 5 pages , as well as their marketing mix used to tap into the fast food market. Also, Burger King ensures that their strategic market planning is paid off.Burger King's target audience is males, aged 18 to 35 who eat fast-food 9 to 16 times per month. While they are just 18% of Burger King's customers, they account for about half of all visits to the stores.Burger Kings segments includes teens who keep up with the latest fashion and music trends for their

Similar Essays

Strategic Marketing Plan For Amason.Com Essay

3928 words - 16 pages Strategic Marketing Plan for Amason.comStudent Name:Student ID:Facilitator:Date:Executive summaryBecause of the fast changing business environment, firms have to formulate or adjust or readjust their strategies to respond to the changing environment in order to obtain sustainable competitive advantage. Strategic marketing plan focuses on adapting the firm to a changing environment more effectively against its competitors. Hence this paper aims

Strategic Marketing And International Marketing For Burj Al Arab Hotel In Dubai

5212 words - 21 pages at the hotel upon check-in/out. This is to guarantee the booking and guest to check in as reserved.2.) In addition, the hotel reserves the right to charge one night stay for no-show or late cancellation.REFERENCESCateora, P.R.& Graham, J.L. (2002) International Marketing, (10th Edition), USA: McGraw-HillFred, R.D. (1995) Strategic Management, New Jersey: Prentice HallGrant R.M. (1998) Contemporary Strategy Analysis, (3rd Edition), USA

Essay Topic: Shareholder Value Provides A Comprehensive Framework For Evaluating Strategic And Tactical Marketing Decisions

1741 words - 7 pages Essay topic: Shareholder value provides a comprehensive framework for evaluating strategic and tactical marketing decisionsModern enterprise is uninterrupted to ameliorate its own system and constitute accredited standard or criterion on institutional. Today's directorate and top management seem to be more concentrating on shareholder value. Obviously, aim to maximize shareholder value become most enterprises' crucial goal that may affect

Marketing Sales And A Strategic Hr Plan For Coach Inc´S

1273 words - 6 pages To help Coach Inc's. Recovery in the US and wander into China, the association needs to: Help its Marketing and Sales Teams in the US by enrolling in New York and Chicago, 10 experienced specialists with high capability and key capacities for Coach arrangements and promoting force . Another Chinese Marketing and Sales Team-+ of 20 experienced delegates with high capacity and key capabilities for Coach wander into the Chinese market – this