This website uses cookies to ensure you have the best experience. Learn more

Strategic Marketing Plan For Amason.Com Essay

3928 words - 16 pages

Strategic Marketing Plan for Amason.comStudent Name:Student ID:Facilitator:Date:Executive summaryBecause of the fast changing business environment, firms have to formulate or adjust or readjust their strategies to respond to the changing environment in order to obtain sustainable competitive advantage. Strategic marketing plan focuses on adapting the firm to a changing environment more effectively against its competitors. Hence this paper aims to provide a practical strategic marketing plan for a selected company (Amazon.com).To achieve this paper, the following issues has been addressed: a brief of Amazon.com, business mission and strategic objectives of amazon.com, analysis of the internal and external business environment, assessing key success factors, SWOT analysis, basis for strategic thrust, developing medium term strategic options, recommended strategy medium term 3-5 years, strategic marketing mix, managing and developing strategic direction.This plan may have provided Amazon.com a clear strategic marketing direction under the changing business environment and the changing needs of the target audience. The company has to face the new problem and seek ways to deal with it in order to obtain sustainable strategic advantage by developing the strategic marketing plan which is actually a key for a firm to survive in the changing business environment. The environment and key success factors are general favorable to Amazon.com. For Amazon.com, the key is to differentiate itself from competitors through good services development that helps build better customer relationship. The medium term strategy has provided a guide as to how to achieve this within 3 years.Table of ContentsExecutive summary………………………………………………………….1.0 Introduction………………………………………………………………2.0 A short brief of Amazon.com…………………………………….……3.0 Business mission and strategic objectives………………….………3.1 Business mission…………………………………………….…………3.2 Strategic objectives……………………………………….………….4.0 Analysis of the internal and external business environment……4.1 Internal business environment……………………….……………..4.2 External...

Find Another Essay On Strategic Marketing Plan for Amason.com

Strategic marketing plan - Amazon.com with SWOT and PEST

4167 words - 17 pages organizations will formulate their strategies that suit with their current competence and marketplace and maintain them. Therefore, to realize 'what strategic marketing planning is' is necessary.Generally, strategic marketing plan is a plan that informs company what they should do when facing the environment change or other factors. It is made for long term, between three and five years or more. Before starting to introduce the process, it is

iPhone Sales goals: Marketing; sales potential; and sales forecast, Strategic Plan, Tactics, Budget, and Measurement tools

1674 words - 7 pages Sales Plan : Phase Two PAGE 1 Sales Plan: Phase TwoChristina Statescu, Felipe Lemus, Amanda Shepherd, and Robbie Hall University of PhoenixMKT445 Sales Tools and StrategiesBrian BohrnstedtApril 5, 2010Intro-In this paper we will go into further depth about the iPhone. Along with some portions from last week. We will discuss Sales goals: Marketing; sales potential; and sales forecast, Strategic Plan, Tactics, Budget, and Measurement tools

TAG Heuer Asia Strategic Marketing Plan

1381 words - 6 pages is to build brand image and brand equity through marketing. To accomplish this, TAG Heuer will allocate majority of its budget to advertising and public relations activities.The initial product lines will be modern, simple watches, targeting both male and female. The pricing strategy will be based upon using prestige pricing.The upscale watch market in Hong Kong is in a growth period, so now is an ideal time for establishing a clear positioning

Strategic Plan for Mayo Clinic

1648 words - 7 pages A strategic plan is a tool that delivers guidance in achieving a mission or goal with maximum proficiency and control for an organization. Strategic planning is used to transform and revitalize organizations. The plan helps provide an inclusive understanding of opportunities and challenges both internally and externally for the organization. The plan delivers an assessment of the strengths and limitations that are realistic within the company

Strategic Plan for Computer Edges

1644 words - 7 pages share, establishing brand awareness, a higher level of customer satisfaction and other benefits. Thus, we want to invest in the future of Computer Edges as much as possible so we can get ahead of the competition.Thus, this strategic plan leads the way. It renews our vision and strategic focus: adding value to our target market segments which are the Workhorse and Mercedes. It will also provide the step by step plan for improving our sales, gross

Marketing Plan For Cellphone

5171 words - 21 pages the expenditure on advertising and other promotion activities. And we will try to keep same wages as last year for administration staffs in order to enlarge the net profit to build up a solid basement for our further development.Control PlanControl is the final stage of the process of making strategic marketing plan. A control system that is established is to examine the outcome of marketing plan. It measures the strategic marketing plan with three

Marketing Plan for IPT

1028 words - 4 pages customers to know that we will continue to provide customer service long after their purchase. We are committed to obtaining their trust and loyalty.In our Marketing Plan we will discuss important tasks such as situation analysis, key marketing objectives, strategic initiatives, tactical plans, and a summary on obstacles we will face and how we will measure our results. We believe that following this plan will prove to be successful and

Marketing plan for amazon.com

4389 words - 18 pages basically take any of their merchandise back and always gives the customer the benefit of the doubt.8) Marketing strategiesTo develop Amazon.com's marketing strategies. I will suggest that the organisation to adopt Porter's generic strategic. The three strategic are Cost leadership, differentiation and Focus. In this case, cost leadership is suitable strategy for Amazon.com. There is no denying that Amazon has a vast inventory, consumer base and

Marketing plan for amazon

10327 words - 41 pages Proposed Marketing Plan for Amazon.comEXECUTIVE SUMMARY Amazon.com has experienced exceptional growth since the company's inception in early 1994. The company has grown to a massive online superstore with recent sales of $1.64 billion in 1999, an increase of 270% from the previous year's sales. The stellar grow of the company's sales can be attributed to a very strong product situation. Amazon.com's initial target market, online book consumers

Marketing Plan For Panne.Inc

3170 words - 13 pages I. Executive Summary This business plan provides an overview for the introduction of Panne Inc. It has also been prepared to obtain initial capital of approximately $800,00 to finance the company's initial start up and operation expenses.Prior to establishing a product line, Panne Inc.'s management evaluated the market opportunity for beaded handbags. The management team found that in the year 2000, beaded handbags were one of the top selling

Marketing Plan for Gelato

6705 words - 27 pages . Success in business requires good planning and a marketing plan is a holistic business tool that defines the product, income objectives, and specific operating procedures necessary to achieve the goal of profitability.Time period: 12 monthsMeasurable objective:Our marketing plan seeks to generate a significant increase in company sales, units sales and market shares.Retained earningsThe first mission is trying to achieve positive after tax

Similar Essays

Strategic Marketing Plan Essay

1580 words - 6 pages that match with their present competence and marketplace and sustain them. Therefore, to recognize what strategic marketing planning is is necessary. Generally, strategic marketing plan is a plan that reports business what they should do when opposite the natural environment change or other factors. It is made for long period, between three and five years or more. Before beginning to insert the method, it is beneficial to comprehend how strategic

Marketing Sales And A Strategic Hr Plan For Coach Inc´S

1273 words - 6 pages and unified the assignment of the material supply. A strategic HR plan for the next two years Amazing style organizers are well known in excess items industry since a brand's soul is the design of its things. In order to set an extraordinary brand picture and grant new vitality into the endeavor, Coach, Inc. necessities to select more talented fashioners who are amazingly fragile to the demolish of configuration and can arrange

Strategic Marketing Plan For Glenugie Peak Organics Pure Natural Honey By Bee2 Austrian Honey

5517 words - 22 pages Strategic Marketing PlanforGlenugie Peak Organics Pure Natural HoneyBy Bee2 Austrian HoneyExecutive summary:This Strategy marketing plan is a guidance for us to promot our Glenugie Peak Organics Pure Natural Honey to increase the sale amount and the brand awareness.Tupo is a gift and premium company established from 1985, and she is developed her distribution business for 10 years, while the first product is Cricket Disposable lighter, in the

Strategic Marketing Plan Of E Tours 2007

3125 words - 13 pages Strategic Marketing Plan of E-Tours2006IntroductionE-Tours is an Internet based travel company located in Norwich, UK. It has seen its turnover grow from zero in 1997 to £5 million in 2003. Its principal tourist destination was the United States of America but following the events of 11th September 2001 in the USA, business began to slow down dramatically. The company also observed that long-haul destination and package holidays were down