This website uses cookies to ensure you have the best experience. Learn more

Strategic Analysis For Amazon.Com.

2050 words - 8 pages

History and Vision:Amazon.com opened its virtual doors in July 1995 with a mission to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible. Amazon is the biggest on-line international store in the world. While their customer base and product offerings have grown considerably since their early days, they still maintain their founding commitment to customer satisfaction and the delivery of an educational and inspiring shopping experience.Amazon has millions of products in their online catalog. Amazon.com is the place to find and discover anything you want to buy online. They have earth's biggest selection of products, including free electronic greeting cards, online auctions, and millions of books, videos, CDs, DVDs, toys, games, electronics, kitchenware, computers, and more.Amazon's vision:They want to provide the best shopping experience and become the place where people come to find and discover. Along with an extensive catalog of products, they offer a wide variety of other shopping services and partnership opportunities. Amazon tries to convince all online customers to use Amazon as their sole search platform.Strategies and Objectives:Amazon wants to become the world's biggest e-Commerce company. Amazon tries to assemble nothing less than earth's biggest selection of goods then make them available on their website for people to find and buy. They also seek to become friendly to customers. Amazon focuses on how to personalize services for their customers. Bookstore policy is personalization and customization. Amazon has good browser tools to let the customer find books and any other product easily and quickly on the Internet through their platform to shorten the delivery flow and speed delivery time.Amazon provides customers personal services and discount prices. Customers can find and discover anything they might want to buy online. Competitive pricing is the most important strategy. Discount prices attract customers to consume and repeat their purchasing again. Through Amazon Marketplace, zShops, and Auctions, any business or individual can sell virtually anything to Amazon's millions of customers. With Amazon.com Payments, sellers can accept credit card transactions, avoiding the hassles of offline payments.Amazon uses new technology to simplify the delivery flow through which customers buy online and deliver the products to customers. This improves the online user's confidence and their spending habits. They have a truly unique relationship with the supply chain: "The key is aligning your goals so that if one participant does well, the other does better also," Arthur says. "You have to create a financial win- win for both parties."Competitors:A.Barnes & Noble Inc.:Barnes & Noble.com is an internet commerce branch of Barnes & Noble Inc. offering a comprehensive range of books and related information products. It receives more than six million unique visitors per...

Find Another Essay On Strategic Analysis for Amazon.com.

Ryan Air focusing on Core competencies (cc) and value adding elements , Pest analysis and five forces framework, Strategic choices available and Future strategy and new direction for RA

2696 words - 11 pages competitive space within the European airline industry, the CEO of RA gives them little hope for success. As Michael O'Leary sees it, there are huge barriers to entry now, and none of these new airlines is going to find a price point below RA.PEST ANALYSIS AND FIVE FORCES FRAMEWORKRA is seen as the biggest and most prosperous of Europe's low budget fare airlines targets in the first instance leisure travelers and the visiting friends and relatives

Strategic marketing plan - Amazon.com with SWOT and PEST

4167 words - 17 pages , the strategic objective should focus on boost of revenue and defense the market share. The final one is decline stage. It indicates that products will tend to vanish, because they do not match the needs of customers or market. Generally, for this time being, business should milk the profit from products with developing a new product or support new one to exploit a completely new market(Best, 2000).There are 4 important objectives of Amazon.com

Strategic Marketing Plan for Amason.com

3928 words - 16 pages to provide a practical strategic marketing plan for a selected company (Amazon.com).To achieve this paper, the following issues has been addressed: a brief of Amazon.com, business mission and strategic objectives of amazon.com, analysis of the internal and external business environment, assessing key success factors, SWOT analysis, basis for strategic thrust, developing medium term strategic options, recommended strategy medium term 3-5 years

Marketing plan for amazon

10327 words - 41 pages leading provider of online research and analysis. Amazon.com also tied for the top overall customer satisfaction rating among online electronics retailers in a December 1999 poll conducted by Harris Interactive, a leading Internet-based market research and polling firm. In addition, more than half the Amazon.com Electronic customers surveyed recently by Amazon.com described their online experience as better than their experience in "Bric! k &amp

Amazon Evolution Paper

2004 words - 8 pages to develop are paving the way to the future of this industry. The competition grows bigger and bigger but to keep the competitive advantage that Amazon.com has established, the need for newer, faster, and more efficient technologies is also growing.The most important part of Amazon's business model is that, Amazon uses the Internet as its only platform to do business with its customers. For Amazon, the Internet is definitely been a strategic

Leadership on line: Barnes & Noble vs. Amazon.com

911 words - 4 pages traditional business model. (Assume that Exhibits 4 and 7 in the case reflect average discounts of 10% off list price for Barnes & Noble's traditional bookstores and 25% off list for the online bookseller.)In the short-run we typically focus on marginal costs that a business has to provide just the next unit of goods, while in a long-run analysis we look at a time frame that allows major decisions such as entry or exit of markets. The long-run

Amazon.com

707 words - 3 pages Amazon.com has a mission statement that says their mission is to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible.1 based on the quality and size of Amazon.com, it would be correct to say that their strategic direction would be to provide the same quality shopping experience and customer service for multiple goods and services beyond books to ensure continued growth. And in

Individual Project - Amazon.com

3617 words - 14 pages items and the kitchen selection was tripled. (Amazon, 2004) Amazon.com's strategic alliances were also expanded by Target, an online retailer that is linked with Amazon.com for books, music and video, and Circiut City which is specialised in electronic devices e-tailing (online retailing). (Target, CircuitCity, 2004)In 2002 Amazon.com again achieved a net profit in the last quarter. However, this time of only US$3 million compared to US$5 million

Marketing (amzon.com)

2487 words - 10 pages manufacturers2.0 Strategic Issues in the companyThe online commerce industry are affected by rapid technological change, changes in user and customer requirements and preferences, frequent new products and service introductions involving new technologies, and the establishment of new industry standards and practices. For Amazon.com the main strategic issues to its business are:A rapid moving and unpredictable business modelCompetitionManaging

Amazon - A Company Analysis

1625 words - 7 pages , and toys. Today, the company even produces its own products such as the Kindle series. Also, Amazon.com is one of the major providers of cloud computing services. Currently, the company is the largest global online retailer responsible for 20% of online retail market share. Key Success Factors and Strategies The key strategies and distinctive competencies that have led the company to success and its present position of a world leader in the

Analysis of Amazon.co.uk

9588 words - 38 pages demonstrate the potential for "virtual" upstarts and turned the market on end - even leading the "bricks and mortar" companies. In the book selling industry, Barnes & Noble has been the market leader with 1011 "bricks and mortar" stores with Borders a close second. Barnes & Noble has fought back vigorously on its own and Amazon.com's turf, while Borders has taken a go-slow approach.The continued success of Amazon.com can be attributed to its

Similar Essays

Analysis Of Walmart And Strategic Recommendations For The Next Five Years. (Memo Format)

3013 words - 12 pages AnalyTo: H. Lee Scott - CEO Company: Wal-MartExecutive Summary: First of all, I would like to thank you for giving me the honour to analyse you're dominant and successful organisation. In this memo, I am going to discuss the strategic factors facing Wal-Mart, the current strategies that the organisation has been following, and give a clear understanding and analysis on Wal-Mart's own resources and objectives. In addition I will examine the

The Strategic Analysis Of Easy Jet And Easy Group The Analysis Of Organisational Assets And Growth Share Matrix Analysis For The Easy Group

3754 words - 15 pages IntroductionThe assignment was based on a strategic marketing analysis of Easy Jet and Easy Group. It will be carried out through two exclusive parts.In the first part, firstly, we are going to give a general overview on easyJet's assets, then mainly concentrate on its critical capability which formed its core competence. Essentially, historical comparison approach was adopted to evaluate the organization's relative strengths and weakness.The

Strategic Analysis For A College

947 words - 4 pages see if they met their goals and to get an idea on how to do this project. I also checked a couple of web sites. So, after I did research about this project, I did a SWOT analysis of the college and came out with the plan for the college.Work Cited:http://www.diversityweb.org/digest/vol7no1-2/meacham-barrett.cfmhttp://www.westga.edu/~distance/jmain11.htmlwww.lsc.vsc.eduhttp://www.des.calstate.edu/basicmodels.html

Strategic Quality Management And Customer Satisfaction Paper Choose A Company That A Team Member Is Familiar With Conduct A Swot Analysis For The Company

1359 words - 5 pages to ensure successful performances in their industry and the marketplace as a whole. Strategic objectives should ensure that the program goals are aligned with the mission, quality, and benefits, while being broad enough to sustain a competitive advantage. The strategic objectives business analysis techniques include the SWOT (Strengths, Weaknesses, Opportunities, and Threats) that examine the internal and external processes to implement total